The office was quiet this Monday morning. The LingQ staff shuffled in, heads down, glancing over at the empty table in the middle of the room before turning on their …
It’s been a busy few weeks for our students! They’ve been pitching to the media, climbing mountains, testing the new version of LingQ, blogging, creating infographics, enjoying the Vancouver sun (all four days of it so far this summer) and, of course, doing tons of reading, listening and writing on LingQ.
To give Tamás, Emily and Hanna practice with engaging with the startup and language learning communities on another social media channel, we had them sign up for Twitter accounts. Twitter is a great platform for finding like-minded people, and for making connections. They spent part of week six building a presence on Twitter: following people, liking and retweeting content and finding great content online to share to their new connections. Want to know what they get up to outside of the office, what their favourite thing about Vancouver is, or if they secretly hate us? Tweet them!
Rejection. It’s something startup PR and marketing people get used to.
Sometimes you think you’ve written the perfect pitch to an editor or journalist. You’ve read their articles, you understand the audience they appeal to, you’ve reached out on Twitter and suggested a story you’re sure they’ll be interested in. A week goes by and nothing; no response to your “killer pitch”. You send a follow up email, then another a week later. Still nothing.
We wanted to protect our students from the pain of rejection, but we knew they would have to experience it sooner or later. It’s par for the course in the startup world.