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ART OF SALES 1, 3.05 (V) The 3rd and 4th Gears

3.05 (V) The 3rd and 4th Gears

Let's focus in on just the third and fourth year of the sales conversation. It is in these two gears that you give just enough context around what you do, so your prospect understands and you figure out whether this person is a prospect. The third gear should build on the second gear, the sales trailer. In your third gear, you might mention your differentiators, or your value proposition, or simply your unique skill set, or you might do what I do, and mention the three clear points of your business. In my case, salespeople, process, and tools. The fourth gear is the one you use to determine whether this person is a prospect. You want to start the shift into fourth gear with a question, to determine whether your prospect has any interest or need in your area of expertise. The third and fourth gear of the sales conversation should not be packed with information. Remember your goal. You're simply trying to establish whether or not the person you're talking to is a prospect.

3.05 (V) The 3rd and 4th Gears 3.05 (V) Der 3. und 4. Gang 3.05 (V) Las marchas 3ª y 4ª 3.05 (V) Les 3ème et 4ème vitesses 3.05 (V) A 3ª e a 4ª velocidades

Let's focus in on just the third and fourth year of the sales conversation. It is in these two gears that you give just enough context around what you do, so your prospect understands and you figure out whether this person is a prospect. この2つのギアでは、あなたがしていることを周りに十分なコンテキストを与えているので、あなたの見通しが分かり、あなたはこの人物が見通しであるかどうかを判断します。 The third gear should build on the second gear, the sales trailer. In your third gear, you might mention your differentiators, or your value proposition, or simply your unique skill set, or you might do what I do, and mention the three clear points of your business. 3つ目の段階では、差別化要因、価値提案、または独自のスキルセット、あるいは自分が行っていることを実行して、ビジネスの3つの明確なポイントを述べることができます。 In my case, salespeople, process, and tools. The fourth gear is the one you use to determine whether this person is a prospect. 第4のギアは、あなたがこの見込み客であるかどうかを判断するのに使うものです。 You want to start the shift into fourth gear with a question, to determine whether your prospect has any interest or need in your area of expertise. The third and fourth gear of the sales conversation should not be packed with information. セールスの会話の3番目と4番目のギアには情報が詰め込まれてはいけません。 Remember your goal. You're simply trying to establish whether or not the person you're talking to is a prospect. あなたが話している相手が見込み客であるかどうかを単に確認しようとしているだけです。