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Stanford Entrepreneurship corner, Guy Kawasaki: Creating Enchantment No.3 Are You Ready to Roll the DICEE?

Guy Kawasaki: Creating Enchantment No.3 Are You Ready to Roll the DICEE?

You need to create something what I call DICEE. DICEE is an acronym. D stands for depth. Great products, great services, great ideas, great causes are deep. Lots of features, lots of functionality. They have anticipated what people will need as they come up the power curve. Great products are deep. They are also intelligent. When you look at them, you say, "Ah, somebody was thinking. Somebody has even perhaps understood my pain better than I have, has articulated my pain better than I have." I'll give you a great example. I want to buy a Ford Mustang. Specifically, I want to buy a Ford Mustang that's called a GT500 Shelby Mustang. This Mustang has 450 horsepower. It goes 0 to 60 in 4.4 seconds. I have an issue, however. I know that if I bought such a Ford Mustang, your classmate, my son, will inevitably end up driving it. It is not clear to me that I should put into the hands of my son a Shelby GT500 Mustang. Ford, however, has a very intelligent product. They have created something called MyKey. And what you can do with MyKey is program the top speed of the car. So, I could give my son the keys to the Mustang and he could not go faster than 55 miles per hour. You can tell him that part. Now, it is true that MyKey does not control how long it takes you to get to 55 but it does limit you to 55. I think that is a very intelligent product. The C stands for completeness. When all of you guys go and start software companies, do not consider your product the download, the digital installation. The totality of your product is the product, the documentation, the online support, the string of enhancements. It's the totality of the product, not simply the executable code. Great products, great services are complete. They are also empowering. They make people feel more creative, more productive. They make people have a piece of mind. They bring joy to them. Powerful products do that. And the last thing is elegant. Great products have a great user interface. Somebody cared about the user interface. So, as you get ready, ask yourself, "Are we creating something that's deep, intelligent, complete, empowering and elegant? Are we rolling the DICEE?"

Guy Kawasaki: Creating Enchantment No.3 Are You Ready to Roll the DICEE? Guy Kawasaki: Verzauberung schaffen Nr. 3 Sind Sie bereit, die DICEE zu nutzen? Guy Kawasaki: Crear Encanto nº 3 ¿Estás preparado para hacer rodar el DICEE? ガイ・カワサキ：魅力の創造 No.3 DICEEをロールする準備はできているか？ Guy Kawasaki: Creating Enchantment No.3 Czy jesteś gotowy, aby rzucić DICEE? Guy Kawasaki: Creating Enchantment No.3 Está pronto para lançar o DICEE? Гай Кавасаки: Создание чар №3 Готовы ли вы запустить DICEE? Guy Kawasaki: Büyü Yaratmak No.3 DICEE'yi Yuvarlamaya Hazır mısınız? Гай Кавасакі: Створення чаклунства №3 Ви готові запустити DICEE? Guy Kawasaki：创造魔法 No.3 你准备好参加 DICEE 了吗？ Guy Kawasaki：創造魔法 No.3 你準備好參加 DICEE 了嗎？

You need to create something what I call DICEE. DICEE is an acronym. D stands for depth. Great products, great services, great ideas, great causes are deep. 偉大的產品、偉大的服務、偉大的想法、偉大的事業都是深刻的。 Lots of features, lots of functionality. 功能很多，功能很多。 They have anticipated what people will need as they come up the power curve. 他們已經預料到人們在電力曲線上的需求。 Great products are deep. 偉大的產品是有深度的。 They are also intelligent. When you look at them, you say, "Ah, somebody was thinking. Somebody has even perhaps understood my pain better than I have, has articulated my pain better than I have." 有人甚至可能比我更了解我的痛苦，比我更清楚地表達我的痛苦。” I'll give you a great example. I want to buy a Ford Mustang. Specifically, I want to buy a Ford Mustang that's called a GT500 Shelby Mustang. This Mustang has 450 horsepower. It goes 0 to 60 in 4.4 seconds. 從 0 到 60 只需 4.4 秒。 I have an issue, however. 不過，我有一個問題。 I know that if I bought such a Ford Mustang, your classmate, my son, will inevitably end up driving it. Я знаю, что если я куплю такой Форд Мустанг, то твой одноклассник, мой сын, неизбежно сядет на него. It is not clear to me that I should put into the hands of my son a Shelby GT500 Mustang. Мне непонятно, стоит ли отдавать в руки сына Shelby GT500 Mustang. 我不清楚我是否應該把一輛謝爾比 GT500 野馬交給我兒子。 Ford, however, has a very intelligent product. They have created something called MyKey. And what you can do with MyKey is program the top speed of the car. So, I could give my son the keys to the Mustang and he could not go faster than 55 miles per hour. You can tell him that part. Now, it is true that MyKey does not control how long it takes you to get to 55 but it does limit you to 55. I think that is a very intelligent product. The C stands for completeness. When all of you guys go and start software companies, do not consider your product the download, the digital installation. Когда все вы, ребята, пойдете и создадите компании по разработке программного обеспечения, не считайте свой продукт загрузкой, цифровой установкой. 當你們所有人都去創辦軟體公司時，不要將你的產品視為下載、數位安裝。 The totality of your product is the product, the documentation, the online support, the string of enhancements. 產品的整體包括產品、文件、線上支援和一系列增強功能。 It's the totality of the product, not simply the executable code. 它是產品的整體，而不僅僅是可執行程式碼。 Great products, great services are complete. They are also empowering. 他們也賦予權力。 They make people feel more creative, more productive. 它們讓人們感覺更有創造力、更有生產力。 They make people have a piece of mind. 他們使人們有一個想法。 They bring joy to them. Powerful products do that. 強大的產品可以做到這一點。 And the last thing is elegant. Great products have a great user interface. 偉大的產品有一個偉大的用戶界面。 Somebody cared about the user interface. So, as you get ready, ask yourself, "Are we creating something that's deep, intelligent, complete, empowering and elegant? Are we rolling the DICEE?" 我們要玩 DICEE 嗎？”