The 17 Best Email Subject Lines for Increasing Open Rates [+ Video] (2)

Talk about the reader's self-interest – something that is a benefit. 3. Give the reader some news – especially good news.

4. Arouse curiosity, preferably related to points 1, 2, or 3 above.

To see these tips in action, Mark joins two more of our favorite copywriters, Peter Fogel and Peter A. Schaible, analyzing different subject lines in our Email Subject Line Smackdown webinar, now available to watch for free:

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