All right.
Well, let's see just how easy it is to take your Mac from home and hook it up to Exchange inside your company.
So to start, I'm going to open up Mail.
And you'll see I have my personal mail accounts already set up, MobileMe and Yahoo Mail.
But now I want to connect to Exchange.
So I'm going to go to Add Account.
And Mail is actually already defaulting my address from my address book, from my Exchange address.
I'm going to type in my Exchange password.
And just like that, Mail has auto-discovered my company's Exchange servers.
I click Create, and I'm integrated with Exchange.
I have all my Exchange emails, just like that.
I have my Exchange folders already set up.
I have my Exchange to-dos and my Exchange notes immediately.
But I also have access to all the Mac OS X technologies in Mail, even on my Exchange email.
So Spotlight, for instance.
I want to do a search for a sales presentation.
Instantly searching the Exchange data.
And you notice there's an attachment here.
It's a Microsoft Office PowerPoint.
I get Quick Look to preview that live within Mail, whether or not I have Microsoft Office installed.
And you know, I have data detectors here.
So they spot an address, a contact, and I can put them in my address book.
I can even, with one click, map a location.
So all those technologies integrated in with my Exchange email.
But you know, the applications also work together in just the way most natural for the Exchange workflow.
So for instance, if I have a meeting invitation here, it shows up in my Mail inbox.
And I can accept it with one click right inside of Mail.
Or if I want to see that invitation in iCal, I can just open it right up there and see it in context and accept it with one click in iCal.
And now that I'm in iCal, you'll see that I have an integrated view of both my Exchange calendars and my personal calendars.
Now, this integration extends also to Address Book.
So in Address Book, I have an integrated view of my contacts, both my Exchange contacts and my personal contacts.
I can search the Exchange global address list.
And I even get my Exchange contact folders.
And here's a cool one.
If I want to set up a meeting with people in a particular Exchange contact folder, like this product team, all I do is drag that contact folder out of Address Book into iCal, pick a time slot, and I've just scheduled a meeting.
And finally, one of the most requested features for integration between iCal and Exchange is the ability to schedule those meetings, taking advantage of availability information for people and rooms.
And Snow Leopard delivers.
So if I go into this location field and type building, for instance, you see it's searching the global address list, finds me the briefing room.
And when I look for available meeting times, I click here, I see the conflict that exists for this invitation, but that's not a problem because I just ask iCal to find me the next available time, and it reschedules the meeting for me, just like that.
So I hope you can see that when you move your Mac from home to the office, we've delivered Exchange integration just the way a Mac user would expect.
Thank you very much.
Thanks, Craig.
So Exchange support requires the latest server from Microsoft, Microsoft Exchange Server 2007.
And with Exchange support built in Snow Leopard, it's somewhat ironic that we have it at no extra charge, while Windows PC typically require an extra product to get Exchange support.
So that's Exchange, and this is kind of a little tour of the various areas of focus in Snow Leopard.
Lots of refinements, powerful new technologies for all of us to innovate, and Exchange support to fit perfectly in businesses.
So that's Snow Leopard.
And Snow Leopard will be available for all Intel Macintoshes, past and present.
So how should we price Snow Leopard?
We've priced Leopard at $129.
And we want all Leopard users to upgrade to Snow Leopard because Snow Leopard is a better Leopard.
And so we are pricing Snow Leopard at the incredible price of $29 for Leopard users.
And if you have several machines, up to five, you can use a family pack at $49.
Snow Leopard will be available this September.
And today, we are making available a near-final version of Snow Leopard, a developer preview, so that you can make sure that your application runs great on top of Snow Leopard.
So that concludes the update on the OS and, in fact, on the Mac.
Now I'd like to turn to Scott for the iPhone.
All right, let's talk about the iPhone.
It has been an incredible year for the iPhone.
It was less than a year ago that we released iPhone OS 2.0 and with it, the native SDK.
This allowed developers to go beyond web development and build truly native apps.
The response has been staggering.
Developers have downloaded the free SDK more than a million times.
And these developers have been prolific in building apps and posting them to the App Store.
There are now more than 50,000 apps on the App Store.
Now we've been working really hard, too, to build a huge and growing user base to run your apps.
Apps from the App Store run on all iPhones and iPod Touches.
And we have already sold more than 40 million iPhones plus iPod Touches.
Now these customers, they love downloading and running apps from the App Store.
In fact, on April 23rd, we crossed one billion apps downloaded from the App Store.
That's in just nine months.
I'd like to say thank you.
Thank you to our customers.
And especially, thank you to the developers who've been working so hard to build these great apps for all of our customers.
You know, we've heard some amazing stories from our developers.
And we put a little video together to share some of these stories.
Let's go ahead and roll that now.
Never in my wildest dreams did I think that I could just travel the world while making games.
After Dizzy Bee was launched, we could finally make that happen.
For us, that's really what it's all about, creating great experiences for the fans.
Man, if I could see the fetal heart tracing on a mobile device, there's not a doc in the world that wouldn't want to be able to do that.
When I was a practicing physician, I had a direct impact on patients' lives.
Now, through our application, our sphere of influence has dramatically grown.
When the SDK was released, we said, yes, it's possible now to create the games we've been dreaming about.
It's always been my dream to travel around and make my own games.
And we took a stab at it, and it's pretty hard to get your game published.
But when the iPhone SDK was announced, that was when I knew the opportunity was right and it was really going to be something special.
We finally made a game that we were really happy with, and we submitted it.
About 1 in the morning, we looked and we saw Dizzy Bee available.
We just exploded.
We were so excited.
Finally got a game published.
A female physician is sitting at her departmental meeting.
She has AirStrip OB running right beside her.
And she starts to notice some changes that worry her, so she quietly grabs her keys and leaves.
By the time the nurses first recognize this and say, uh-oh, we may have a problem, and they call her, she says, hey, I'm in the hospital.
I'll be right there.
I was in San Francisco last year during the World Series, the Phillies versus the Rays, and I was waiting for a flight to come home at the airport.
There were a bunch of Philly fans watching the game on TV, and in the middle of the game, the iPhone commercial that we did came on.
So they all pull out their iPhones and download the app right there.
They were all excited because they can go take the app with them when they get on the plane and not miss anything of the World Series as they're about to take off and go home.
I created Gameloft to be able to come back to the roots of the gaming experience for users.
Progressively, it has become a very specialist experience, and I felt that it was not fair.
So I said, we'll create a new company to make sure that everyone would be able to have fun and play all over the world.
And it's working because we sell millions of games.
On the iPhone, everything behaves as you expect it, and the tools are simple, but they mask this incredible amount of power underneath.
It's really the first time that we've been able to take a platform and now go to our designers and say, there's no limitations.
What Apple's done is made it so we can just focus on what we do best, and they've taken care of all the details.
In fact, sometimes I have to stop and say, wow, this is a mobile device I'm developing for because it feels like a desktop application API.
I think with the SDK 3.0, we will be able to create without limits.
And in terms of experience, end users will clearly move a step forward and will never want to come back.
It's hard to express how cool the new streaming technology really is.
I mean, being able to watch a live game on your phone for the first time, I'm just, I think everyone here is really excited about that.
The push notification API is going to be great.
The physician could take the application and they could customize exactly for individual patients what alerts they wanted to see.
So that way they know if they're getting an alert, this is something I really want to take a look at.
I'm hoping there'll be like a generation of kids who grew up like, oh yeah, I got box scores and watched games on my phone.
It was just like part of the experience of baseball.
Developing for the iPhone SDK actually makes it fun again for a developer.
This is going to be the dominant platform, the dominant device, and it will dominate in healthcare.
I think that I'll probably never go back to making games in the traditional way again.
Having the power to submit it and have lots of people download it and enjoy it has been really great.
You build the app, you upload it, specify the countries you want it, the prices you want, and then it's out there for the entire world to see.
My favorite app is Bike Gears.
My favorite app is Surf Report.
My favorite app is Labyrinth.
Facebook.
App Engine.
My favorite app is... Color Sutra.
Le Monde.
Zen Bound.
Tortoise and the Hare.
Vienna.
Airstrip OB.
Marianne.
Camera Bag.
Mint.
Pulse 87.7.
Mon application préférée est... Pac-Man.
Mon Lieblingsprogramm.
MLP.
Ritual.
Multi Quiz.
Asphalt 4.
Shazam.
Taxi.
It really has been an amazing year, and we owe it to our developers.
So thank you.
Let's talk about what's next.
And that is iPhone OS 3.0.
This is a major update to the iPhone operating system.
It brings with it more than a hundred new features.
Let me highlight just a few, starting with cut, copy, and paste.
We are bringing a nice, simple, beautiful touch-based interface for cut, copy, and paste to the phone.
When you make a selection, you get this nice cut, copy, paste bubble right above your selection.
So cut, copy, and paste.
It works across all apps.
Both the apps that come with the phone and apps downloaded from the App Store.
We've also added undo support.
With a simple shake gesture, you can undo your last action.
We also, of course, have developer APIs.
So if you'd like to extend the pasteboard with your own data type, you're free to do so.
And the Cocoa Touch text controls come with support for cut, copy, and paste built in.
So depending on how you use the controls, you can get cut, copy, and paste in your application for free.
Cut, copy, paste.
Next is landscape.
Ever since 1.0, we've had support for landscape in Safari, including support for this nice, wide landscape keyboard when entering text on the web.
Well, in iPhone OS 3.0, we're taking landscape and that landscape keyboard to all of our key applications, including Mail, Notes, and Messages.
Now, speaking of Messages, the big news here is MMS.
This allows you to send and receive photos, contacts, audio files, and locations all in real time over the cell network.
And we've taken all of that support and put it in the same app that also supports text messaging.
So one app to send text and multimedia.
Now, MMS requires carrier support as well.
29 of our carrier partners in 76 countries around the world will support MMS at the launch of iPhone OS 3.0.
In the United States, AT&T will be ready to support MMS later this summer.
Next, search.
We are taking search beyond just searching your contacts and allowing you to search your calendars, your music, your notes, and your email.
And the great part about searching your email is you can search not only the messages that have been downloaded to your phone, but you can also search the potentially thousands of messages back on your mail server.
You can search, find exactly the message you're looking for, download that message along with its attachments, and read it on your iPhone wherever you are.
In addition to all of this search support, we're also adding Spotlight.
Spotlight is a single location on your home screen that allows you to search across your phone.
You can even search for applications.
So if you're like me and you have well over a hundred applications on your phone, you can just type a few characters, find the app you're looking for, and launch it right from Spotlight.
That's search.
Next, iTunes.
We've got some nice enhancements to iTunes.
You'll now be able to rent and purchase movies right from your phone.
This is great if you're at an airport and you're about to get on a flight and you want to get a movie; you can rent or purchase it right there, wirelessly download it, and then watch it.
You can also purchase TV shows, music videos, and audiobooks.
And because we care deeply about education, we've taken and put support for iTunes U right on the phone.
Next are some important additions to parental controls.
In addition to the parental controls we already support for things like controlling access to Safari or YouTube, we've added control over a number of other items.
Most importantly, control, fine-grain control, for movies, TV shows, and apps from the App Store.
That means that a parent can limit their child to only viewing, say, G and PG movies.
Likewise, you can limit your child to only running apps from the App Store that are age-appropriate.
Parental controls.
Next, tethering.
Tethering allows you to share your iPhone's internet connection with your computer.
This means if you're somewhere with, say, your laptop and there's no Wi-Fi around, you can just share that internet connection that your phone already has right with your computer.
This works with both Macs and PCs.
It works wired over USB with that same cable that came with your phone.
And it also works wirelessly over Bluetooth with your phone just in your pocket.
It is a seamless experience.
Once you've turned on tethering on your phone, there's no need to run any application or tethering software on your computer.
It is seamless.
Like MMS, this requires carrier support.
And we have 22 carrier partners in 42 countries around the world that will support this at the launch of iPhone OS 3.0.
And more will be rolling out later.
Next, Safari.
We've got some great improvements to Safari, starting with performance.
SunSpider is a standard JavaScript performance benchmark.
And on iPhone OS 2.21, the last major update we had on our iPhone 3G, we run this in 126 seconds.
Now that is really fast.
In fact, it's impressive just to complete this benchmark on a phone at all.
Most phones cannot run the benchmark.
Well, in iPhone OS 3.0, we run JavaScript almost three times faster.
This is great.
Your web pages load and render really fast.
It just screams.
Next, support for HTTP streaming audio and video.
The great thing about this protocol is it picks the right bit rate and data quality for your current connection, be it Edge, 3G, or Wi-Fi.
And since it's HTTP, it can go through firewalls.
Next, Autofill.
You can now optionally remember your usernames and passwords to easily log into your favorite websites.
We also use the contact information that's already on your phone to quickly and easily fill out web forms.
Autofill.
So, great performance, HTTP streaming, Autofill, and HTML5 support.
We have been driving and tracking the HTML5 standard.
We already support many elements of it, like the database APIs.
And now we're adding support for some of the emerging standards, things like the audio and video tags.
That's Safari.
Languages.
We ship a single operating system around the world, localized into every language we support.
That means that a multilingual customer running in English can just tap on this globe button and dynamically, in real time, switch to a different language.
It's one of the advantages of our soft keyboard.
Now, we're adding support for even more languages in iPhone OS 3.0, starting with some right-to-left languages, Hebrew and Arabic.
We're also supporting Greek, Korean, and Thai.
In fact, we now support more than 30 languages in iPhone OS 3.0.
And every one of these languages has both a portrait keyboard and dynamically a landscape keyboard.
So, great language support.
This next feature is a great one.
Find My iPhone is really a service which is available only to MobileMe customers on iPhone OS 3.0.
If you lose or misplace your phone, you can log into MobileMe on any web browser, and it will show you on a map where your phone is.
So, it might show you that you left it at the restaurant from last night.
Well, it's easy.
You can send it a message.
You can send a message with your home phone and have it play a sound.
This alert sound plays whether or not you left it in silent mode.
So here, the waiter can find it, call you at home, and tell you he has your phone.
If you're like me and it shows you your phone's actually at your house, that alert sound still plays even if you have it in silent mode.
You can walk around your house until you realize the kids hid it underneath the couch.
Now, if your phone really is lost or stolen, you can send it a remote wipe command, which will delete all your data.
This will erase all of your contacts, your mail, everything, so you know that your private data remains private.
And if you ever do find the phone again, just plug it back into iTunes and it will restore it from backup.
That is Find My iPhone.
And again, these are only a few of the more than 100 new features that make up iPhone OS 3.0.
It is an incredible consumer release.
It is also a phenomenal developer release.
The SDK that comes with 3.0 brings with it more than 1,000 new APIs.
Let me talk you through just a few, starting with in-app purchase.
In-app purchase allows developers to make financial transactions right from within the app.
Now, this unlocks whole new categories of applications, things like magazine subscriptions, where you can renew that subscription right from within the app.
It also allows people like game developers to sell additional game packs after you've completed the games that came with it.
This keeps developers working on some games and adding value even after they've sold the initial app.
The business terms for in-app purchase are exactly the same as for apps sold on the App Store.
Now, in-app purchase is for paid apps only.
Free apps remain free.
So when a consumer downloads a free app, they know that'll be free for the lifetime of that app.
And that's in-app purchase.
Next, support for peer-to-peer connectivity.
This is really nice, especially for games.
Let's say you have a couple of kids at the airport with their own iPod Touch, and they'd like to play backgammon against each other.
The peer-to-peer support will automatically find the other player.
It does it wirelessly over Bluetooth, but there's no pairing needed.
It's completely seamless for both the developer and for the user.
It finds it, connects the two, and now the game is off and running.
So great support for peer-to-peer connectivity.
It's nice for games.
It's great for any application that wants to form a peer-to-peer connection between two devices.
Peer-to-peer.
Next is accessories.
In iPhone OS 3.0, we are opening up for hardware accessory developers to build companion software applications that talk right to the accessory.
For instance, back in March when we announced iPhone 3.0, LifeScan, a Johnson & Johnson company, announced that they're taking their OneTouch blood glucose monitor and building a companion iPhone application.
This application will monitor your blood glucose and even calculate how much insulin you need to take at your next meal based on the meal.
This is incredible.
It'll be fantastic for people living with diabetes.
Well, these companion apps can talk to the hardware accessories over the dock connector or even wirelessly over Bluetooth.
You can use the standard built-in protocols or you can even create your own custom protocols to talk to your custom hardware.
That's accessories.
Next is maps.
We have built a Cocoa Touch control to allow you to embed the Google Maps service, including satellite and hybrid, right in your application.
This control is really the heart of our map application that we ship as part of the phone.
That means you get everything you expect, like the ability to pan and zoom, to add custom annotations on top, to get your current location, to geocode, to reverse geocode.
It's incredible.
On top of this, we're allowing developers to build turn-by-turn direction applications using Core Location.
Next is push notifications, which are in iPhone OS 3.0.
We have provided a generic push notification service for developers.
This allows developers to push things like scoring alerts.
It also allows you to push things like instant messages.
There are three types of notifications you can push.
Text alerts, like you see here, numerical badges for your home screen icon, and custom alert sounds, like you heard.
Again, these are only a few of the more than a thousand new APIs that make up the SDK in iPhone OS 3.0.
It is an incredible SDK.
Now, ever since we announced 3.0, we've been seeding developers with betas, and they have been taking advantage of many of these features already.
So today I'd like to bring up a few developers to show you what they've already been able to accomplish in iPhone OS 3.0, starting with Gameloft.
Gameloft is one of the largest developers of games for the iPhone and iPod Touch.
To show you how they're taking advantage of all sorts of new functionality in iPhone OS 3.0, I'd like to invite up Mark Hickey.
Mark.
Thank you, Scott.
Good morning.
Okay, so on behalf of Gameloft, I'm very excited to announce an awesome new product called Asphalt 5.
It's the latest installment in our highly acclaimed Asphalt racing franchise, and we think it's going to be the best 3D racing experience ever seen on a mobile device.
In Asphalt 5, you race elite sports cars and motorcycles in 12 exotic locations around the world.
The game is going to ship with 27 licensed cars, 4 motorcycles, and some of the models included are going to be Ferrari, Bugatti, BMW, Audi, and a whole bunch more.
The car you see on the screen today is the Audi R8, mean machine.
And we're going to take the R8 for a little spin through the mountains in Aspen, Colorado.
Now, I don't know about you, but when I'm driving, I like to have my iPod music with me.
So as soon as we get into the game, I'm going to open up the car stereo, and here we see one of the great new features of iPhone SDK 3.0.
With media player access, now you can access your car stereo to control your music from your iPod.
Just select from playlist, artist, or song, same as you do on your iPod, select what you want to hear, and you're good to go.
All right, pretty cool, right?
Pretty sweet.
So once you've got the race started and the music going, what else is going on?
Well, let's talk about graphics.
Since Asphalt 4, we've learned a lot of new tricks developing for the iPhone and the iPod Touch.
And we're pushing the hardware further than ever before.
Asphalt 5 features advanced lighting effects, high resolution environments, super fast frame rates, and tight responsive controls.
Now all these things combine to deliver a console quality gaming experience unlike anything we've ever been able to produce before.
We even worked some shortcuts into the game.
Now on top of all this, what's really going to make Asphalt 5 shine are the additional 3.0 features we worked into the game.
We're going to have peer-to-peer multiplayer over Bluetooth, worldwide online multiplayer over Wi-Fi, which will include in-game voice chat, and we'll even be selling content packs where you can download one new racetrack and three new cars for just 99 cents using in-app purchase.
So keep an eye out for Asphalt 5.
It'll be shipping later this summer.
Thank you for your time.
Thanks, Mark.
That's great stuff.
Next up is AirStrip Technologies.
AirStrip Technologies creates medical software that allows healthcare providers to monitor patient data on their mobile devices.
To show you some exciting new work they're doing for the iPhone, I'd like to invite up Dr. Cameron Powell.
Dr. Powell.
Thanks, Scott.
Good morning.
Join me today is AirStrip co-founder and CTO Trey Moore.
You know, at AirStrip Technologies, we are all about patient safety.
Now you're familiar with AirStrip OB from the video earlier.
That application is already FDA cleared and is approaching 100 hospital installations.
Now the medical community is flocking to the iPhone.
So this morning, we wanted to take advantage of the time and give you a sneak peek at our next application, AirStrip Critical Care, featuring some great new iPhone 3.0 SDK features.
So let's start with push notification.
So with push, I can pre-select those clinical parameters that I wish to be notified of when I'm on call.
For example, we've just received an alert that a patient's recently ordered lab value has come back abnormal.
Well, by acknowledging the alert, I can go directly to the test results screen where I can see that the patient's potassium level is too low.
I can then navigate back to the patient's summary screen to see more information about my patient.
But you know, what if I'm away from the hospital and all I have is my iPhone and a cell phone connection?
Well, now with AirStrip Critical Care, I'm going to be able to virtually look into that patient's room.
So even though I'm away from the hospital, I can still look at this real-time waveform data just as if I were at the patient's bedside.
But doctors like me can't be at the bedside 24-7, so we had to figure out ways to bring the data to the mobile physician anytime, anywhere, and we've now done that on the iPhone.
Now, this is just like having a patient monitor in my hand, but you know what?
It's even better, because if I see a problem, I can tap to pause.
I can scroll back over time to an event that may have occurred in the past.
And then if I'm interested in that cardiac waveform, I can double-tap on the tracing.
I can enable pinch-zoom.
I can scroll back over time to look for abnormalities.
And then if I see something of interest, I can zoom in, and I can enable touch calibration.
This is really great.
I can use the calibers to measure the distance between a cardiac event or perhaps the size of a waveform.
So you know, in healthcare today, we really have a problem.
There's not enough doctors, and there are so many patients that need our help.
So what you've seen this morning is an example of how Airstrip Technologies is working to solve this problem by bringing any data to any doctor anytime, anywhere on the iPhone.
Now, we anticipate FDA clearance for this next product, Airstrip Critical Care, in the near future, and please look for us on the App Store.
Thank you very much.
Next up is ScrollMotion.
ScrollMotion was created to develop digital books for the App Store.
They're currently shipping titles from all major publishers in North America.
To show you what they're doing with iPhone OS 3.0, I'd like to invite up Josh Koppel.
Josh.
Thank you.
Good morning.
Joining me on stage is John Lima, my partner and co-founder.
ScrollMotion is a company that was built around the idea of bringing great content to the iPhone.
And in the last year, we've gone after the publishing space in a big way.
This is our new in-app bookstore.
It's powered by in-app purchase, one of the great new features in iPhone SDK 3.0.
Let's go shopping.
We currently have over 500 best-selling books in the App Store.
We are proud to announce that we've made deals to bring 50 major magazines, over 170 daily newspapers, and over 1 million books to the App Store.
Let's buy one.
Here we are in a category section.
Let's go to teens.
Ah, New Moon by Stephanie Meyer.
Let's buy it.
This is the book downloading directly into the app.
This is the in-app bookshelf.
This is where all your books live.
And it's downloaded.
Let's read it.
The ScrollMotion experience for Iceberg is a swipe, is a scrollable page with the ability to swipe to turn back and forth.
You can pinch to zoom the page as well.
Now, two of the great new features in iPhone SDK 3.0 are copy-paste and in-app email.
And we think that these are features that are going to really appeal to students.
So let's imagine for a second that I'm writing a paper and I want to make a citation.
All I have to do is copy and email.
And the text is brought directly into the mail without ever leaving the app.
Also present is all the relevant bibliographic information like author, title, page number, and even a link back to the App Store.
Now, we are so excited about the educational space.
And with that in mind, we're happy to announce that we've partnered with some of the largest textbook publishers in the world, including Houghton Mifflin Harcourt, McGraw-Hill, and Wiley, to bring textbooks to the App Store.
We are ScrollMotion.
This is the Iceberg reader.
And it's coming soon to an iPhone near you.
Thank you.
