Why Most Startups Don't 'Get' Press (3)

” This should never change, no matter what stage you're at, even if you have an agency or a big in-house comms team. In fact, there's no better argument for early-stage startups' ability to navigate the media field on their own — at least at first. When a product, message and strategy align with a founder who can deliver it all clearly and persuasively, there's no telling how powerful that can be. As Hammerling puts it, an agency putting out a press release says “agenda,” a passionate founder going straight to the press says, “Hey, look at this, it's going to be cool.”