Next up is TomTom.
The first portable navigation device I ever purchased was a TomTom, and to this day my kids still refer to all turn-by-turn direction applications as TomToms.
To show you how they're bringing both applications and accessory integration to the iPhone, I'd like to bring up CTO and co-founder Peter Frans Paals.
Peter Frans.
Thank you.
And good morning everyone.
TomTom is very pleased and very proud to bring the very best navigation and the best maps to the iPhone.
Using the new features in iPhone SDK 3.0, we've worked hard, we've optimized, and we've succeeded in delivering real TomTom navigation as a true iPhone experience.
I'm going to show you what that looks like.
We'll plan a route, leaving from where we are right here at Moscone West.
As a destination, we'll choose a contact from the address book.
We'll take the fastest route option.
The route is now calculated using TomTom's unique IQ routes technology, which uses our enhanced map data and advanced planning algorithms to give you the very best route at a particular time of day.
Absolutely unique.
Instead of us all now going outside to a car, we'll use the built-in demo option to see what the navigation looks like.
And off we go.
You clearly see what's ahead and what's going to happen next.
So that looks good.
It will also make it look even better.
And of course, it will tell you where to go.
So building on our wealth of experience in navigation, we've made sure that TomTom for iPhone is really easy to use in the car, but you wouldn't want to hold it right in your hand whilst driving.
So because navigation is all about safety, we've created an optional accessory, the TomTom car kit.
Thank you very much.
And it's not just a holder.
Thanks to the new features of the year dock connector, it will do a whole lot for you.
So there we go.
It will securely dock your iPhone.
You can attach it to the windshield or by turning this around to the dashboard.
You can use it in portrait and of course, in landscape.
Thanks to the accessory framework, we can enhance your GPS signal.
And that is important.
Built-in loudspeaker gives you loud and clear voice instructions so you can keep your eyes out there on the road.
And the microphone gives you hands-free calling.
And yes, we'll play your music over the car stereo as well.
Now finally, we'll power your iPhone as you drive.
So by the time you arrive, you're fully charged.
The TomTom app and TomTom car kit will be available this summer.
We'll release the app through the App Store with a range of national and international maps.
TomTom navigation and maps, TomTom car kit, it's here.
TomTom for iPhone.
Thank you.
Thanks a lot.
Next up is NG Moco.
Founded to develop games exclusively for the iPhone and iPod Touch, NG Moco has brought some of the most innovative games to the App Store, including Rolando, Topple, and WordFu, and others.
To show you their latest, I'd like to invite up CEO and co-founder Neil Young.
Neil.
Thanks, Scott.
We created our company because we believe that the iPhone would revolutionize gaming.
And it has been amazing to witness the explosion of apps, creativity, and new game makers coming into the market.
For NG Moco, the iPhone has offered us the opportunity to build truly great games.
And with OS 3.0, that's getting taken to the next level.
Today, we'd like to show you our latest project, Star Defense, an incredible new game that we've been building in collaboration with Rough Cookie.
And to show you the software today, I'd like to introduce the game's producer, Stephanie Morgan.
Stephanie.
Star Defense is an amazing tower defense strategy game that takes place across these breathtaking 3D planets and space stations.
I can explore just by touching and moving my finger.
I can pinch to zoom, double tap to go all the way in and out.
Now, my job is to defend this planet against this crazy onslaught of alien invaders here.
But luckily, I've got this awesome arsenal of powerful towers I can place anywhere.
They can be upgraded, giving them greater range, rate of fire, and damage rate.
Oh yeah, game on, Neil.
When Star Defense launches, it'll come with a galaxy with seven campaign planets and one challenge planet.
But we didn't stop there.
And today, we want to give you a preview of some of our 3.0 features and one feature in particular, expansions.
So in addition to free updates, we'll be adding the ability to extend the game with major new content and feature packs that totally change up the gameplay.
You can access them just by pressing the shop button right here on the main menu.
Now, there are four expansions here, but the one I want to show you guys is this last one because it is so huge.
For just a few dollars more, you get an entirely new galaxy.
That's like another hundred hours of gameplay.
And bam, check that out.
Whole new galaxy in my pocket.
Now, in addition to expansions, we're also adding our Plus network that allows you to play against friends and followers with leaderboards, awards, and a great new 3.0 feature, push-to-play challenges that allows you to play head-to-head over the internet anytime, anywhere.
So that's Star Defense, the latest game from NG Moco.
The 3.0 features will be available around the launch of OS 3.0, but you won't have to wait until then to play the game because Star Defense is launching today.
It's available right now exclusively for the iPhone and the iPod Touch, and it's just $5.99.
So go get it.
We hope you love playing it.
And thank you very much.
Now, this next one is a great story.
45 years ago, Pasco was formed based on its founder's high school science fair project.
Today, they create equipment and software to teach science to kids in grades K-12.
To do a science experiment for you, I'd like to invite up Wayne Grant.
Wayne.
Thank you, Scott.
Good morning, fellow developers.
Today, students can connect over 70 Pasco sensors to their computers, and they can collect, display, and analyze data in real time.
And years of research has shown that when students do science this way, they learn more, remember it longer, have more fun, and stay interested in science.
We know this works.
Our challenge is to bring this experience to every student.
So we're developing the Spark application for the iPhone to do just that.
You're looking at our experiment browser, and I'm going to select Balloon Burst so that we can all explore the physics of bursting a balloon.
We're going to see how pressure changes over time.
Now, before we do that, what I want each of you to do is create a mental picture for what you think that graph is going to look like.
Got the picture?
Great.
Now, the setup for this is simple.
We have a source of compressed air connected to the balloon, which in turn is tied to a pressure sensor that feeds data back through the 30-pin connector to the Spark application, all thanks to the iPhone SDK 3.0.
Now, we're ready to do the experiment, but I'm going to ask Apple's own Mr. Science, Scott Forstall, to perform the dreaded balloon hold.
Now, you'll notice that Scott is perfectly attired to practice safe science.
Are you ready, Scott?
What?
All right, let's start collecting data.
Open the compressed air valve.
Notice the rapid increase in pressure.
Notice the rapid increase in pressure.
Nothing's happening.
Wow, the rapid increase in pressure is right here.
As you might imagine, this has worked flawlessly a million times.
Anyway, let's play it as if it's really happening, all right?
The pressure increases dramatically as the balloon fills, but wait, it doesn't burst immediately.
Instead, the pressure drops.
Because the balloon expands.
Now sometimes these things happen, and we can show you that that flat line actually zooms quite well.
But truthfully, what's really exciting about this is that when you connect sensors to an iPhone, you can turn the whole world into a laboratory.
And kids can do science anytime, anywhere.
We know this is an important time to get kids interested in science, and we're certain that the Spark application is going to do just that.
Look for it in the App Store this fall and check us out at PASCO.com.
Thank you very much.
Hey, last time I'm dressing up for an experiment.
Next one is Zipcar.
Zipcar is the leading car sharing service with over almost 300,000 members and 6,000 self-service vehicles around North America and the UK.
To show you how they're going to enhance their experience for Zipcar members with the iPhone, I'd like to bring up Luke Schneider.
Luke.
Thanks, Scott.
Good morning.
Joining me today is Jonathan Wolf, principal engineer at Zipcar.
We're very excited to introduce our new Zipcar iPhone app today using Jonathan, a typical Zipcar member.
He'll be picking up friends for dinner later tonight, but Jonathan doesn't own a car.
As with more than 25% of our Zipcar members, Jonathan says his life is on his iPhone.
So as he walks along Mission Street, he taps the Zipcar icon to instantly find and reserve a Zipcar.
The application locates him then immediately shows him all the available Zipcars nearby.
Now, with the iPhone 3.0 SDK map kit, maps embedded in our application make it fast and easy for Zipsters like Jonathan to search, pan, and zoom into Zipcar locations all around the city.
Indicated by these stylish Z pushpins, Jonathan instantly sees all the Zipcar locations nearby.
Green pins indicate cars that are available now.
When he taps on a pin, up pops the location name and the number of available Zipcars.
With current location and geocoding, Zipcar members instantly see vehicles in any Zipcar city, such as New York, Boston, Toronto, San Francisco, even London.
Jonathan selects Beale Street, a location within walking distance, and browses through the list of available Zipcars.
While a Prius is nice, he decides a Mini Cooper would be more fun for the group.
He selects Mini McDougald from the list.
All Zipcars have names.
He learns everything he needs to know about Mini McDougald before reserving, what it will cost, how many will fit comfortably, even a few fun facts.
And because he'll probably want to reserve this car again, he taps the heart button to be sure to tag it as a favorite.
Next, he taps reserve, dials in his time information, and reserves the car for five hours.
A few more taps, done and confirm, and the Mini McDougald is his for the evening.
Now, as he nears the car's location, Jonathan needs some help finding his car among the variety of Zipcars in the pod.
Well, I'm happy to say he can now hear where his car is simply by tapping the horn icon on his iPhone.
Now that he's located his car, Jonathan taps unlock, and the car actually unlocks.
He jumps inside where the key and an iPod adapter await him, and off he goes.
And that is Zipcar on the iPhone.
Thanks very much.
And our final demo, two companies have teamed up.
Line 6 is a leader in digital guitars and guitar amps.
And Planet Waves makes the wildly popular iPhone music application Chordmaster.
Together, they've created a solution to allow you to control both your guitar and your amp at your next gig right from your iPhone.
To show you how it works, I'd like to invite up Marcus Ryle.
Marcus.
Thanks, Scott.
Thank you.
The history of rock and roll has been built by using and misusing countless pieces of gear to create the sound in an artist's head.
Today, digital modeling makes it possible to put the sounds of hundreds of amps, guitars, and effects all into one system, which greatly simplifies the amount of gear you need in order to play a wide range of sounds.
But it can be time consuming to create your own sounds, and once you have them, there's still the job of taking them wherever you want to play.
This all changes now with the new MIDI mobilizer.
Using the accessory framework in iPhone SDK 3.0, we can now directly connect an iPhone to a Line 6 Vetta amp and Variax guitar, making it easier than ever to control your sound.
Matthew Faust is using Planet Waves rig remote software to choose from any of the 80 guitar amp models that we have in our Vetta amplifier that's just off stage.
And we've got it hooked up to the PA so you can hear San Francisco's own Tal Morris show you what it sounds like.
We're going to start with a classic clean American amp model.
Now let's go for a more modern high gain model.
Alright, well, I'll wrap up by telling you we can save complete rigs, which will instantly put together all of the amplifiers, effects, and guitars all at once, instantly, with the iPhone.
What this means is that you could show up at a gig, load your tones into any Vetta and Variax, and you're ready to play.
So thanks to iPhone's accessory framework and its intuitive interface, finding the perfect tone has never been easier.
Thank you.
The chance of something going wrong is directly related to the number of people watching, and the interest here is huge.
And all the demos beforehand, it worked fantastically.
And it is very cool how the phone literally can change your guitar and your amp to set it up.
And it actually can remember whole settings for different songs.
So when you're at a gig, you can hit one button and everything is set for that song for that gig.
Next.
So that is all part of iPhone OS 3.0.
For us, our job is to make developers successful.
And we think you're going to absolutely love iPhone OS 3.0.
It will be free for all iPhone customers, both of the original iPhone and the current iPhone 3G.
It will cost $9.95 for iPod Touch customers, both of the first generation and the current second generation iPod Touch.
iPhone OS 3.0.
It will be available worldwide June 17th.
And for all of our paid developers in the iPhone developer program, we are giving you the GM seed of iPhone OS 3.0 today.
You can go and download it today.
There are two calls to action for you.
Number one, you need to go to iTunes Connect and assign a parental control age rating for your applications.
And second, download iPhone OS 3.0 and test your applications against it if you haven't already been doing so with the betas.
Make sure that your apps are compatible with 3.0.
If not, quickly submit an update of your application.
And that is iPhone OS 3.0.
We are so excited about it.
It is a fantastic release both for consumers and for developers.
We can't wait for you to get your hands on it.
Thank you very much.
And with that, I'd like to hand it back over to Phil.
Phil.
Thanks, Scott.
To call the iPhone 3G a hit, I think would be the understatement of the year.
Some people have called it the phone that has changed phones forever.
And it's truly an amazing thing.
The iPhone has changed how people think about their phones.
It wasn't that long ago where we were so frustrated with these, call them crappy devices.
And now, they're unbelievable.
Incredible.
It's changed what we can do with a phone.
It's changed the things we expect as we're traveling around.
For example, one of the things we wanted to create with the iPhone is a phone that was not only a great phone and a great iPod, but one that you could surf the web from anywhere.
And look what's happened.
The data is in.
It's incredible.
Two-thirds of all mobile browsing is done on an iPhone or iPod Touch.
That's amazing.
It's also changed the things people want to do with their phone and those amazing applications that you all make.
We now, in just a short while, expect this and are so excited by all the things they can do.
And it's really been great in the iPhone and the App Store.
I can't help but draw an example of how it's been going.
Scott told you 50,000 applications on the App Store.
These numbers are from this weekend.
We looked up on the stores.
The Android Store is approaching 5,000 apps.
Nokia has their OV store, and not all the apps run on all the phones.
It's really complicated.
So we took a lot of the phones and added them together to make a bigger number.
Blackberry is broke 1,000.
And somebody else, I'm not quite, I can't read it, it's small.
It's also changed what people expect from their phones.
People expect a great phone now with a great experience.
They want to love their phone again, just like we've loved our personal computers.
And we've received just incredible awards for the iPhone 3G.
In fact, I really think the iPhone 3G is the first phone that both business and consumers can love in one phone.
So the iPhone 3G has been great.
And that's why I'm really excited to tell you about an entirely new version, the iPhone 3GS.
Now the S, the S simply stands for speed.
Because this is the most powerful, fastest iPhone we've ever made.
It has the same great design of the iPhone 3G that we just launched last summer.
But what's inside is entirely new.
This is a really fast iPhone.
Everything you do all day long, you'll find incredible speed ups.
For example, something as simple as launching a messaging application, 2.1 times faster.
Loading a game like SimCity, 2.4 times faster.
Viewing attachments in emails like an Excel attachment, 3.6 times faster.
Going to a graphically intense JavaScript website like the New York Times, 2.9 times faster.
Now these are all speeds against an iPhone 3G running the still to be released 3.0 software.
So we really made sure it was against the highest benchmark.
And that last example, the web, I mean something we do every day is getting so fast.
Scott showed you the numbers of JavaScript running on an iPhone OS 3.0 phone.
And it gets even faster with the 3GS.
We go from 126 to 43 on an iPhone OS on a 3G phone.
On a 3GS phone, it's now 15 seconds.
Approximately three times faster yet again.
A lot of things are this fast.
Now, not everything.
So you're going to see an average across using the phone of up to two times faster.
But as I just showed you, a lot of things are even faster than that.
And there's some great performance technologies in here too.
For example, game developers who want to create an even richer gaming experience but have great game performance are going to find the 3GS.
Now, it's OpenGL ES 2.0.
And as carrier networks around the world roll out the latest generation 3G networks, you're going to find the 3GS phone is ready for that too, with built-in 7.2 megabit per second HSDPA.
So the new iPhone 3GS is a really fast phone.
It also has amazing features.
For example, there's a brand new built-in camera.
Now the camera is another way that the iPhone 3G has really changed how people use their cell phones.
For example, if you look at a popular photo sharing site, in this case Flickr, you see this is daily number of users loading photos from cell phones.
iPhone 3.5 times more than any other cell phone.
It's really changed how we can take pictures and share them on the go.
Well on the new iPhone 3GS, there's a brand new 3 megapixel auto focus camera.
It takes pictures that are even larger, even more beautiful.
For example, this photo, the Golden Gate Bridge.
This photo right here was taken on an iPhone 3GS.
It has amazing hardware and software that work together, as Apple is known to do.
We make these things work hand in hand, and this has auto focus, auto white balance, and auto exposure to take just a gorgeous photo for you.
In addition to auto focus, we've got a great feature called tap to focus.
So if I'm composing my photo, for example, in this case, I want a photo that focuses on the house.
I just tap the house, and it's in focus, and we balanced exposure for that.
If I want to take a picture of the flower, I just tap it, and now it's in focus, and the photo is balanced as well.
We've also improved low light sensitivity, so at night or indoors, you can take even better pictures with better light sensitivity.
And the auto focus brings along a really great feature, auto macro as well.
So now we'll automatically take a macro photo of something as close as 10 centimeters away.
Again, all these photos were taken with the iPhone 3GS.
Look at that flower; that's just a stunning photo.
It's an incredible camera.
And as before, there is an API so you developers can take advantage of this camera in your application, and any of you who use that API get these features for free in your application.
But the best thing about this camera is it also captures video.
So how does that work?
It's as easy as can be.
You simply go into the camera application, and there you'll see a new switch on the bottom right hand that says still or movie.
And you flip to what you want to take, press the button, and now rather than capture, it's record, and it's recording video.
30 frames a second VGA with audio right on your iPhone.
And like the still camera, it's auto focus, auto white balance, auto exposure.
So now, whenever you have your iPhone with you, you have a video camera, and you can take whatever you'd like around the house.
You can take videos with you everywhere you go.
It's just as simple as that.
That was taken on an iPhone 3GS.
You just tap to record, and when you're done, where are the videos?
Well, they're right alongside your photos in the picture application.
When you go into the application, you see a new timeline at the top where you can see your video, and you can scrub along with your finger to find the exact moment you want to show.
You can also edit it just with a tap of your finger.
Yes, you can drag in the beginning point, the ending point, and press trim.
And the best thing, just like with the still camera, the best thing is you can now share it with anyone right here from your iPhone.
I tap the share button, and I can send this in an email.
If my carrier supports it, I can send it in MMS as well.
I can put it up on MobileMe in the gallery and all my friends and family can see it there.
I can push it right up to YouTube.
All of that with a simple tap of your finger.
So video on the iPhone, just like photos, are going to change how people use their cell phones.
And I think very quickly you're going to see the iPhone 3GS, just like the iPhone 3G was with pictures, becoming the most popular camera or video camera being used on a cell phone on all the sites where people share video.
And best of all for developers, just like the still camera, there's an API as well, so you can build in video capture right into your applications.
There's another great feature.
We call it voice control.
Wouldn't it be great to be able to dial friends and family just with the sound of your voice?
With an iPhone 3GS, you can.
It's the simplest thing.
You're in an application anywhere on your iPhone.
You hold down the home button, and after just a second, a brand new user interface pops up: the voice control interface.
It's really cool.
There's a waveform right across the center that shows the amplitude of your voice as it's being listened to by the iPhone.
And talk about easy to use.
The commands you can make are scrolling by right on the screen so you know what to say.
So if I want to make a phone call, I just say, 'Call Scott Forstall.'
Scott's in my address book.
It finds him and calls him.
If it has more than one entry, like work and home, the iPhone will ask me, 'Work or home?'
I say home, and it calls Scott at home.
I can also dial a phone number by simply saying, 'Dial,' and the phone number.
So you can make calls with the sound of your voice.
You can also control the playback of the iPod feature in your iPhone with the sound of your voice.
I can play a song by saying, 'Play songs by the Killers.'
No matter what I'm doing on my iPhone, my music starts playing.
I can also play a playlist, like a workout playlist.
I can ask my iPhone, 'What's playing now?'
And my iPhone will speak back to me and tell me the artist and song title.
And this last one's really cool.
You can use the Genius playlist to simply say, play more songs like this.
And the song that's playing right now will be made into a Genius playlist, and I can keep listening to my favorite music as I go.
So that's voice control.
It's also a built-in digital compass.
Got a cool compass fan out there.
The compass app is a new app that comes in the iPhone.
It's really gorgeous.
It shows you your orientation relative to magnetic north and true north.
It shows you longitude and latitude.
And there's a button right there to tap and go right into the map application, see where you are in a Google map with your location centered.
And then if you tap a second time, it will orient the map to the heading you're facing with your iPhone.
And for you developers, there's an API to get data from the compass as well.
And this is really powerful when you put together the API for the accelerometers with the API for the compass.
You can get amazing game control on the iPhone.
We also care a great deal about accessibility, helping more and more people be able to use this great new technology.
And some great new accessibility settings in the iPhone 3GS.
You go in the accessibility settings area and you find this voiceover.
So if somebody needs to hear what they're touching with their finger for an email or webpage, it'll read it to them.
If you want to zoom in the display to have larger icons to be able to see it better, you can do that.
You want to invert the colors if that helps your sight; that's better.
We even can pipe mono audio through both or either sides of the headphone to help you if that helps with your hearing.
So, great features for accessibility.
We've also built in support for Nike Plus.
For all of you triathletes out there, you want to go on your run and you want your iPhone to talk directly to that sensor in your Nike Plus; it will do that.
It can track your run, give you a power song to listen to to get you over that last hill, and share the data back to the Nike Plus website.
And something businesses have asked for, they've asked for the ability to have hardware encryption for the data on their iPhone.
And every iPhone 3GS has this built in too.
We encrypt all the data so it's protected.
And one side benefit of this, if you use Exchange servers or the new Find My iPhone cool MobileMe feature, when you say wipe it, it's instantaneous because of that hardware encryption.
And the data you back up in iTunes on your Mac or PC is encrypted as well.
So great hardware encryption.
So all these amazing features and performance and capability, and yet we even improved battery life as well.
Now the iPhone 3G was no slouch.
It has incredible state of the art battery life for a smartphone.
I've put up here the battery life of the iPhone 3G running the latest 3.0 software.
It's pretty good, but with the 3GS it's even better.
We now have up to 9 hours internet surfing on Wi-Fi, 10 hours video playback, up to 30 hours of music listening, up to 12 hours of 2G talk time, and 5 hours of 3G talk time.
Really state of the art battery life in an iPhone in the same size enclosures of 3D, just as thin.
This is also the most environmentally friendly phone we've made yet.
The iPhone 3GS has arsenic-free glass.
It's BFR free.
It has a mercury-free LCD.
It has a PVC-free system.
And the packaging is smaller, 23% smaller.
So as we ship millions of these around the world, we can save on fossil fuels.
The iPhone 3GS, it is the fastest, most powerful iPhone yet.
Amazing speed in all the things you do.
An incredible 3-megapixel auto-focus camera, video capture, editing and sharing, voice control, digital compass, great accessibility features.
All of that, and I haven't even yet mentioned one of the new features that are coming with iPhone OS 3.0 because all that stuff Scott showed you, which hasn't even hit the market yet, is all coming, of course, on the iPhone 3GS too.
And I haven't even mentioned all the amazing stuff you do, all the incredible applications, the 50,000 and growing applications on the App Store.
And I can tell you, the App Store, the rate at which applications are getting on the store accelerates.
It's still increasing every day.
The iPhone 3GS, so what are we going to price it at?
Just $199.
And that's for a 16 gigabyte version, twice as much as before, and $299 for a new configuration, 32 gigabytes.
Of course, these prices are AT&T prices in the U.S. for new and qualifying customers.
Pricing varies around the world.
And both the 16 and 32 gigabyte iPhone 3GS come in black and white.
So we think this is going to be a beautiful new phone, incredibly fast, incredibly powerful, state of the art, and going to continue the incredible success that iPhone 3G started.
But we want to reach even more customers and make our phones even more affordable because so many people would love to get into an iPhone.
So in addition to that, we're going to keep a model of the iPhone 3G in the market priced at a breakthrough price, just $99.
And that's for an 8 gigabyte version.
And when you think about it, a high-end smartphone, state of the art, the phone that changed everything, and people can get into it at a price that really there's never been a good smartphone yet at this price point.
We really hope this opens the market up even more.
And that starts today.
The new iPhone 3G at $99 because the product's in the market and we can move that now.
So what does the lineup look like?
Here's the lineup.
iPhone 3G at $99 for 8 gigabytes.
3GS, $199 for 16, $299 for 32.
So when does the iPhone 3GS become available?
Very soon.
Just a week and a half, June 19th.
That'll be in the United States, Canada, France, Germany, Italy, Spain, Switzerland, the United Kingdom.
Just a week later, we'll take it to six more countries.
And then a week or two later, we'll start the rollout throughout July through 28 more countries.
And as we get into August, yeah, cheer for your favorite country.
As we get into August, even more countries.
So very quickly, we're going to bring it across the over 80 countries that the iPhone is now available in and growing.
We're really excited about the launch of this new iPhone 3GS.
We think customers are going to be blown away with all that it does.
In fact, we're so excited, we also, like last year, created a new ad.
So I'd like to show you that ad now.
I think it's the same.
Introducing the next iPhone.
It's the iPhone you love.
Now with video.
Just one of the amazing new features on the iPhone 3GS.
The fastest, most powerful iPhone yet.
We work with a really great agency, and they come up with some really fun, amazing stuff.
And I want to thank them for all the hard work on that.
The iPhone 3GS.
So today, we've shown you a whole new line of MacBook Pros with incredible pricing, incredible features, the greenest lineup of notebook.
We've shown you Mac OS X Snow Leopard.
Really the first time we've done a public demo of it.
I hope you're as impressed as I am with all the refinements.
Bertrand told you that you can, as developers, get access to a near final build now right at the registration desk here at the show.
Scott showed you iPhone OS 3.0.
It's an amazing leap forward in what was already the world's most advanced operating system on a phone, with so many technologies for you developers to build even greater applications on.
Now I've shown you the iPhone 3GS.
In a breakthrough, brand new version, the fastest, most powerful iPhone yet.
As well as incredible price point for the iPhone 3G at $99.
That's just the start of our show here at WWDC.
We've done a lot, worked really hard and planned to make this a great event for all of you developers.
129 sessions, 147 hands-on labs, a thousand Apple engineers are here to help you build the world's best applications and solutions.
I'd like to finally say as we leave here, finally, just want to thank and please help me thank all the amazing people at Apple.
I mean, Apple is an incredible company that's working so hard to make these products and technologies for our customers and for you.
The Mac hardware engineering team, the iPhone engineering team, the Mac OS X operating system team, the iPhone operating system team, and the mobile me team have all worked so hard on these amazing products.
As well as the marketing teams and sales teams have done just phenomenal to get this ready for you.
So please help me give them a round of applause.
So thank you.
Enjoy the rest of your week at WWDC and keep making great applications.
Thank you.
