1.01 (V) 01.01 - Welcome

Welcome to Becoming a Visionary Leader. In this course, you're going to learn how to create and communicate a vision for your team, a vision that creates a shared understanding of where you're going in your team, a direction for your team. To begin, I want to share with you a short video of a voice that I expect you will recognize. This is Seve Jobs back in 1997, approximately eight weeks after rejoining Apple, the firm he founded and ultimately has taken to the firm that we know today. I want you to imagine you're in the crowd, an employee in Apple listening to Jobs about where he sees the future of Apple going. I want you to pay attention to the language he uses, the words he chooses to use. And I want you to put yourself in their position and think about, is this a vision that I could get behind, and try to understand why this is either an effective or ineffective articulation of where Jobs sees the company going. Let's look at this short video, and then we'll talk about our thoughts and reflections on what we take away from what he says to the Apple employees who were in the room that day.