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Healthcare Org 1, 4.08 (V) [FUN] Video - Topic 3. The Perfect Elevator Pitch

ah hi there what a coincidence would have the same elevator and you go to the top floor me too let me let me get that button for you wow I'm so excited to meet you I've got this really great idea to save the world I just wanted to quickly pitch you on my business concept we want to recycle all the plastic and turn the solar panels and put it on top of cars we use psycho acoustic pattern-matching in order to extract key frequency characteristics which we condense together into a fingerprint and all I need is 10 million dollars to do it want to invest wait wait stop I'm Brad Burke the managing director of the rice Alliance at Rice University we're here at the rice business plan competition and we've heard thousands of pitches we know what works and doesn't work I think now it's time to hear from some of our judges about the do's and don'ts of a good elevator pitch the most important thing for me in an elevator pitch is to understand right away what your core innovation is and how it's an advantage solution to an important problem that's going to allow you to build a really big business on it another thing to remember is that investors really want to understand why your product is unique and how is it that you're different than your competitors now why I appreciate your excitement about your product what you haven't told me about is your market and tell me more about your addressable market you know how did you calculate it did you use a bottoms-up approach and if you use the Bottoms Up approach can you walk me through that calculation talking about specifically pricing and your overall go to market strategy and who the buyer of your product is going to be well let's try this again hi there do you care about the planet and your children's future you like having fun me too my company Ben who's creating an online game that rewards you for doing good things like recycling we've already launched our beta and we're looking for $100,000 to execute on our mobile strategy would you like to speak more about how I can help you make money while making the world a better place we track ads on TV and radio in order to identify which ads were played in correctly this means ads cut off ads played at the wrong time and in this sixty billion dollar industry we find upwards of 10% of these ads are correctly executed leaving about six billion dollars on the table of all the places to give your pitch we invite you to come to Houston next spring for the 13th annual rice business plan competition for more information go to WWE to you



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ah hi there what a coincidence would have the same elevator and you go to the top floor me too let me let me get that button for you wow I'm so excited to meet you I've got this really great idea to save the world I just wanted to quickly pitch you on my business concept we want to recycle all the plastic and turn the solar panels and put it on top of cars we use psycho acoustic pattern-matching in order to extract key frequency characteristics which we condense together into a fingerprint and all I need is 10 million dollars to do it want to invest wait wait stop I'm Brad Burke the managing director of the rice Alliance at Rice University we're here at the rice business plan competition and we've heard thousands of pitches we know what works and doesn't work I think now it's time to hear from some of our judges about the do's and don'ts of a good elevator pitch the most important thing for me in an elevator pitch is to understand right away what your core innovation is and how it's an advantage solution to an important problem that's going to allow you to build a really big business on it another thing to remember is that investors really want to understand why your product is unique and how is it that you're different than your competitors now why I appreciate your excitement about your product what you haven't told me about is your market and tell me more about your addressable market you know how did you calculate it did you use a bottoms-up approach and if you use the Bottoms Up approach can you walk me through that calculation talking about specifically pricing and your overall go to market strategy and who the buyer of your product is going to be well let's try this again hi there do you care about the planet and your children's future you like having fun me too my company Ben who's creating an online game that rewards you for doing good things like recycling we've already launched our beta and we're looking for $100,000 to execute on our mobile strategy would you like to speak more about how I can help you make money while making the world a better place we track ads on TV and radio in order to identify which ads were played in correctly this means ads cut off ads played at the wrong time and in this sixty billion dollar industry we find upwards of 10% of these ads are correctly executed leaving about six billion dollars on the table of all the places to give your pitch we invite you to come to Houston next spring for the 13th annual rice business plan competition for more information go to WWE to you


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