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COURSERA Business Model Canvas, Wk5-02 Revenue Streams and Key Resources Presentation

Wk5-02 Revenue Streams and Key Resources Presentation

Welcome back, this is module five. So far, we've made our decisions regarding the customer segment, the value propositions, channels and customer relationships. Now, we turn to building blocks number five and number six. Revenue Streams and Key Resources. At the basic level, the revenue streams building block attempts to answer the question, for what value or price will the customer segment be willing to pay? Those common techniques to determine your pricing strategy is fixed list pricing, discount pricing, that's where you typically start high. And perhaps, offer significant discounts to attract early customers. Volume dependent pricing and market dependent pricing. The two main categories of revenue streams include transactional revenues, like when you purchase a car or something on amazon.com and recurring revenues. Good examples of these are subscription fees, usage fees and licensing fees. Next, we need to determine the key resources needed to create and deliver our value propositions. The main types of key resources include physical resources. This category includes physical assets like machinery, plants, warehouses, vehicles or point of sale systems to name just a few. The next category is human and intellectual. Almost every business today requires human resources and they are most critical in our new knowledge intensive marketplace. Intellectual resources often include your branding, proprietary knowledge, which is also sometimes called intellectual capital. Other examples of intellectual resources are patents. And of course, your customer database. And last but certainly not least, financial resources. The majority o business models require significant financial resources that come from a combination of sources including cash, lines of credit from a bank and perhaps, offering stock options in return for investments. And for many new businesses, the financial resources typically come from your own assets and sometimes with family and friends. For my business model campus project, I'm thinking that the revenue streams will come from two primary sources. First, fee per person transactions where parents will purchase the career readiness mobile learning program for their son or daughter. The online gamified program will offer about 15 hours of in depth training on how to develop and implement a winning career plan. We're thinking the fixed list price would range between $195 and $395 per person. The second source of revenues might be corporate sponsorships. If we're able attract corporate sponsors who also deeply believe in the need for high quality career planning programs for young people, then the fee per person would be closer to $195 per person. If we cannot attract corporate sponsors, then the fee per person might be closer to 395. With key resources, I predict that we will be primarily human and intellectual in nature. The intellectual resource would involve getting access to high quality mobile learning platforms that are designed using best practices in gamification and online learning. The human resources will be the teams of professionals that the university makes available for the project. In addition, to recruiting certified career planning coaches to join the cause. Now, it's your turn. Your module five assignments are as you remember, your job is to participate in the discussion group by answering the question, what is the most important thing I learned while watching the animated video Titled Proving It? Next, there are two application assignments. With your idea in mind, identify and describe your revenue streams and your key resources. Then just like I did, add your decisions to your business model canvas. And by the way, congrats, you're more than half way through the program. Well, we'll get together again at the beginning of module six.


Wk5-02 Revenue Streams and Key Resources Presentation

Welcome back, this is module five. So far, we've made our decisions regarding the customer segment, the value propositions, channels and customer relationships. Now, we turn to building blocks number five and number six. Revenue Streams and Key Resources. At the basic level, the revenue streams building block attempts to answer the question, for what value or price will the customer segment be willing to pay? Those common techniques to determine your pricing strategy is fixed list pricing, discount pricing, that's where you typically start high. 価格戦略を決定するためのこれらの一般的な手法は、固定リスト価格、割引価格です。これは、通常、高額から始めるところです。 And perhaps, offer significant discounts to attract early customers. そしておそらく、初期の顧客を引き付けるために大幅な割引を提供します。 Volume dependent pricing and market dependent pricing. ボリューム依存の価格設定と市場依存の価格設定。 The two main categories of revenue streams include transactional revenues, like when you purchase a car or something on amazon.com and recurring revenues. 収益ストリームの2つの主要なカテゴリには、amazon.comで車などを購入したときのようなトランザクション収益と、経常収益が含まれます。 Good examples of these are subscription fees, usage fees and licensing fees. Next, we need to determine the key resources needed to create and deliver our value propositions. 次に、バリュープロポジションを作成して提供するために必要な主要なリソースを決定する必要があります。 The main types of key resources include physical resources. 主要なリソースの主なタイプには、物理リソースが含まれます。 This category includes physical assets like machinery, plants, warehouses, vehicles or point of sale systems to name just a few. このカテゴリには、ほんの数例を挙げると、機械、プラント、倉庫、車両、POSシステムなどの物理的資産が含まれます。 The next category is human and intellectual. Almost every business today requires human resources and they are most critical in our new knowledge intensive marketplace. 今日のほとんどすべてのビジネスには人材が必要であり、知識集約型の新しい市場では人材が最も重要です。 Intellectual resources often include your branding, proprietary knowledge, which is also sometimes called intellectual capital. 知的リソースには、多くの場合、ブランディング、専有知識が含まれます。これは、知的資本とも呼ばれます。 Other examples of intellectual resources are patents. 知的資源の他の例は特許です。 And of course, your customer database. And last but certainly not least, financial resources. そして最後になりましたが、確かに重要なのは、財源です。 The majority o business models require significant financial resources that come from a combination of sources including cash, lines of credit from a bank and perhaps, offering stock options in return for investments. ビジネスモデルの大部分は、現金、銀行からの信用枠、そしておそらく投資の見返りにストックオプションを提供するなどの資金源の組み合わせから得られる重要な財源を必要とします。 And for many new businesses, the financial resources typically come from your own assets and sometimes with family and friends. そして、多くの新しいビジネスにとって、財源は通常、あなた自身の資産から、そして時には家族や友人から来ています。 For my business model campus project, I'm thinking that the revenue streams will come from two primary sources. 私のビジネスモデルキャンパスプロジェクトでは、収益源は2つの主要なソースから来ると考えています。 First, fee per person transactions where parents will purchase the career readiness mobile learning program for their son or daughter. まず、両親が息子または娘のためにキャリアレディネスモバイルラーニングプログラムを購入する1人あたりの料金。 The online gamified program will offer about 15 hours of in depth training on how to develop and implement a winning career plan. オンラインゲームプログラムでは、成功するキャリアプランを作成して実装する方法について、約15時間の詳細なトレーニングを提供します。 We're thinking the fixed list price would range between $195 and $395 per person. 固定定価は1人あたり195ドルから395ドルの範囲になると考えています。 The second source of revenues might be corporate sponsorships. 2番目の収入源は企業のスポンサーシップかもしれません。 If we're able attract corporate sponsors who also deeply believe in the need for high quality career planning programs for young people, then the fee per person would be closer to $195 per person. 若者向けの質の高いキャリアプランニングプログラムの必要性を深く信じている企業スポンサーを引き付けることができれば、1人あたりの料金は1人あたり195ドルに近くなります。 If we cannot attract corporate sponsors, then the fee per person might be closer to 395. 企業スポンサーを引き付けることができない場合、1人あたりの料金は395に近づく可能性があります。 With key resources, I predict that we will be primarily human and intellectual in nature. 重要なリソースがあれば、私たちは主に人間的で知的であると予測しています。 The intellectual resource would involve getting access to high quality mobile learning platforms that are designed using best practices in gamification and online learning. 知的リソースには、ゲーミフィケーションとオンライン学習のベストプラクティスを使用して設計された高品質のモバイル学習プラットフォームへのアクセスが含まれます。 The human resources will be the teams of professionals that the university makes available for the project. 人材は、大学がプロジェクトに利用できるようにする専門家のチームになります。 In addition, to recruiting certified career planning coaches to join the cause. Now, it's your turn. Your module five assignments are as you remember, your job is to participate in the discussion group by answering the question, what is the most important thing I learned while watching the animated video Titled Proving It? モジュール5の課題は、覚えているとおりです。あなたの仕事は、質問に答えてディスカッショングループに参加することです。「ProvingIt」というタイトルのアニメーションビデオを見ているときに学んだ最も重要なことは何ですか。 Next, there are two application assignments. With your idea in mind, identify and describe your revenue streams and your key resources. Then just like I did, add your decisions to your business model canvas. And by the way, congrats, you're more than half way through the program. ちなみに、おめでとうございます、あなたはプログラムの半分以上を終えています。 Well, we'll get together again at the beginning of module six.