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NPR's podcasts, Google Searches Are A Window Into Our Culture

Google Searches Are A Window Into Our Culture

STEVE INSKEEP, HOST:

It's MORNING EDITION from NPR News.

I'm Steve Inskeep. LINDA WERTHEIMER, HOST:

And I'm Linda Wertheimer.

The fact we all use Google so much has led some social scientists to think of Google searches as a window into our culture.

NPR science correspondent Shankar Vedantam joins me now to talk about some unusual social science research. Welcome to the program.

SHANKAR VEDANTAM, BYLINE: Good morning, Linda.

WERTHEIMER: So what do these Google searches tell us about ourselves?

VEDANTAM: Millions of people are searching for things everyday on Google.

And the people at Google realized that if they track those searches these patterns can tell us about what's happening in people's lives. So a year or so ago, the folks at Google realized that as the flu was spreading from state to state, people's search terms were changing.

So people would search for things like what do I do if I have a sore throat or what do I do if my child is running a high temperature. And by tracking these searches, Google discovered, long before public health authorities discovered, how the flu was spreading from state to state. WERTHEIMER: Now, Google has a new tool.

I mean, I don't know how new it is - new to me. VEDANTAM: Yeah, it's called the Google Correlate tool.

And basically what they've done is they've made these kinds of searches available for free on the Internet to anyone who wants. So, in fact, I'm going to bring Google Correlate up here. And I'm going to type in the search term, guns, into Google Correlate. WERTHEIMER: That's a nice hot topic.

(SOUNDBITE OF LAUGHTER)

VEDANTAM: And if you look closely at guns, you can see that the search terms that are correlated with guns are very gun like.

There's handguns. There's rifles. WERTHEIMER: Mauser.

VEDANTAM: Right.

So the Google Correlate tool tells you where in the country people tend to be searching for this term and what other terms are correlated with the search term. And many of the findings are intuitively obvious. You would expect that people searching for guns would also be searching for rifles. But where the tool gets interesting is when some of these searches produce correlations that are unexpected. So give me a search term, Linda.

WERTHEIMER: OK.

Most of my searches have to do with recipes and food. And today I was looking at how much beef costs. Try filet mignon. VEDANTAM: OK.

(SOUNDBITE OF TYPING)

VEDANTAM: So here's the interesting thing.

(SOUNDBITE OF LAUGHTER)

WERTHEIMER: Roman Catholic churches, Italian men and terror squad.

VEDANTAM: You know, so this is what's so fascinating about this Google Correlate too.

I mean, why would Roman Catholic churches be correlated with filet mignon? WERTHEIMER: Beyond the fact that it's interesting, what does it tell us, these correlations?

VEDANTAM: There's a sociologist that I spoke with at the University of North Carolina.

His name is Phil Cohen. And what he did is he said can we apply this tool to politics. And so he said let me search for prominent, liberal and conservative commentators - people like Rachel Maddow and Stephen Colbert, or Rush Limbaugh. And what he found, unsurprisingly actually, was that the places where people were doing a lot of searches for the liberal commentators tended to be liberal places.

They were places that tended to vote for President Obama in the 2008 election. WERTHEIMER: California.

VEDANTAM: Exactly.

But he also found that the places which searched for the liberal commentators also tended to search for very particular kinds of foods. WERTHEIMER: Now, that is very strange.

VEDANTAM: So let me play you a little bit of what Phil Cohen told me in terms of what the liberals who are searching for Rachel Maddow are also searching for, in terms of their food.

PHIL COHEN: On the liberal list are arugula pasta, beets nutrition, beets urine, fake meat, fennel salad, firm tofu, a variety of vegetarian cooking, vegetarian recipes.

Something like a Republican stereotype of what a liberal food diet might be. (SOUNDBITE OF LAUGHTER)

VEDANTAM: I have to say, that's a pretty funny list.

WERTHEIMER: It is a very funny list.

So what does the other side eat? VEDANTAM: So on the other side - what he found on the other side was not so much that people were searching for particular kinds of foods...

COHEN: But things about dieting, acai berry diet, prescription weight loss and weight loss pills.

VEDANTAM: And so what it suggests is that when we think about our political orientations, we tend to think that our ideologies determine whether we're Democrats or Republicans.

But I think what this research is at least hinting at, is the possibility that our political orientations are really a matter of our identities, are a matter of our cultures. And so if you're somebody who's a vegetarian, who like beet salad, it's very unlikely that you're going to be a Republican. WERTHEIMER: Data mining has always been helpful to political people.

That's the thing I know the most about. They look for who is subscribing to what publication. They look to who drives what kind of car. Does this do something different? VEDANTAM: I don't think it's doing something qualitatively different.

I think it's just allowing political consultants - and I'm sure they must be using this tool - to get at this information much more quickly. So if you're a political consultant who isn't using Google Correlate, I actually think you're probably being irresponsible.

Because what this is showing us is that if you're a Democrat who's trying to reach Democratic voters, one very effective way to do it is to organize something to do with vegetarian cooking. And you can be pretty sure that almost everyone who shows up is going to be somebody who you want to talk to. WERTHEIMER: NPR's science correspondent Shankar Vedantam.

Shankar, thank you.

VEDANTAM: Thanks, Linda.

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Google Searches Are A Window Into Our Culture Google|Suchanfragen|sind|ein|Fenster|in|unsere|Kultur Google||||uma Janela||| 谷歌|搜索|||窗口||| 구글|검색|이다|하나의|창|~로의|우리의|문화 ||是||窗口||| Google|búsquedas|son|una|ventana|en|nuestra|cultura As pesquisas no Google são uma janela para a nossa cultura Поисковые запросы Google - это окно в нашу культуру 谷歌搜索是了解我们文化的窗口 Las búsquedas de Google son una ventana a nuestra cultura 구글 검색은 우리의 문화에 대한 창이다. Google-Suchen sind ein Fenster in unsere Kultur

STEVE INSKEEP, HOST: 스티브|인스킵|진행자 史蒂夫|斯蒂夫|主持人 Steve|Inskeep|Moderator Steve|Inskeep|anfitrión STEVE INSKEEP, ANFITRIÓN: 스티브 인스키프, 진행자: STEVE INSKEEP, MODERATOR:

It’s MORNING EDITION from NPR News. Es ist|Morgen|Ausgabe|von|NPR|Nachrichten 그것은|아침|에디션|~에서|NPR|뉴스 |早晨|节目||| |早晨|||| es|mañana|edición|de|NPR|noticias Es la EDICIÓN MATUTINA de NPR News. NPR 뉴스의 모닝 에디션입니다. Es ist MORNING EDITION von NPR News.

I’m Steve Inskeep. 나는|스티브|인스킵 Ich bin|Steve|Inskeep soy|Steve|Inskeep Soy Steve Inskeep. 저는 스티브 인스키프입니다. Ich bin Steve Inskeep. LINDA WERTHEIMER, HOST: 린다|웨르타이머|진행자 琳达|韦瑟梅尔| LINDA|WERTHEIMER|MODERATOR Linda|Wertheimer|anfitriona LINDA WERTHEIMER, ANFITRIONA: 린다 웨르타이머, 진행자: LINDA WERTHEIMER, MODERATOR:

And I’m Linda Wertheimer. 그리고|나는|린다|웨르타이머 und|ich bin|Linda|Wertheimer y|soy|Linda|Wertheimer Y soy Linda Wertheimer. 저는 린다 웨르타이머입니다. Und ich bin Linda Wertheimer.

The fact we all use Google so much has led some social scientists to think of Google searches as a window into our culture. die|Tatsache|wir|alle|benutzen|Google|so|viel|hat|geführt|einige|soziale|Wissenschaftler|zu|denken|an|Google|Suchanfragen|als|ein|Fenster|in|unsere|Kultur 그|사실|우리가|모두|사용하는|구글|그렇게|많이|해왔다|이끌어|몇몇|사회|과학자들|~로|생각하다|~에 대해|구글|검색들|~로서|하나의|창|~안으로|우리의|문화 ||||使用||||已|使|||科学家||||||||||| 這個||我們||||||||||||||||||||| el|hecho|nosotros|todos|usamos|Google|tanto|mucho|ha|llevado|algunos|sociales|científicos|a|pensar|de|Google|búsquedas|como|una|ventana|en|nuestra|cultura El hecho de que todos usemos Google tanto ha llevado a algunos científicos sociales a pensar en las búsquedas de Google como una ventana a nuestra cultura. 私たち全員がGoogleを多用しているという事実により、一部の社会科学者はGoogle検索を私たちの文化への窓と考えるようになりました。 우리가 구글을 이렇게 많이 사용하는 사실은 일부 사회 과학자들이 구글 검색을 우리의 문화에 대한 창으로 생각하게 만들었습니다. O fato de todos nós usarmos o Google tanto levou alguns cientistas sociais a pensar nas buscas do Google como uma janela para nossa cultura. Hepimizin Google'ı bu kadar çok kullanması, bazı sosyal bilimcilerin Google aramalarını kültürümüze bir pencere olarak düşünmelerine neden oldu. Die Tatsache, dass wir alle Google so häufig nutzen, hat einige Sozialwissenschaftler dazu gebracht, Google-Suchen als ein Fenster in unsere Kultur zu betrachten.

NPR science correspondent Shankar Vedantam joins me now to talk about some unusual social science research. NPR|과학|특파원|샨카르|베단탐|합류하다|나에게|지금|~하기 위해|이야기하다|~에 대해|몇몇|특이한|사회|과학|연구 |||||来||现在||谈|||不寻常||| NPR|Wissenschaft|Korrespondent|Shankar|Vedantam|tritt bei|mir|jetzt|um|sprechen|über|einige|ungewöhnliche|soziale|Wissenschaft|Forschung NPR|ciencia|corresponsal|Shankar|Vedantam|se une|mí|ahora|a|hablar|sobre|algunas|inusuales|sociales|ciencia|investigaciones El corresponsal de ciencia de NPR, Shankar Vedantam, se une a mí ahora para hablar sobre algunas investigaciones inusuales en ciencias sociales. NPR 과학 특파원 샹카르 베단탐이 지금 저와 함께 이상한 사회 과학 연구에 대해 이야기합니다. NPR bilim muhabiri Shankar Vedantam, sıradışı bir sosyal bilim araştırmasından bahsetmek için şimdi bana katılıyor. Der NPR-Wissenschaftskorrespondent Shankar Vedantam ist jetzt bei mir, um über einige ungewöhnliche sozialwissenschaftliche Forschungen zu sprechen. Welcome to the program. 환영합니다|에|그|프로그램 欢迎|||节目 willkommen|zu|dem|Programm bienvenido|a|el|programa Bienvenido al programa. 프로그램에 오신 것을 환영합니다. Willkommen im Programm.

SHANKAR VEDANTAM, BYLINE: Good morning, Linda. Shankar|Vedantam|Untertitel|guten|Morgen|Linda ||byline||| 샹카르|베단탐|||아침|린다 ||署名|早|| SHANKAR|VEDANTAM|por|buen|mañana|Linda SHANKAR VEDANTAM, FIRMA: Buenos días, Linda. 샹카르 베단탐, 기고: 좋은 아침입니다, 린다. SHANKAR VEDANTAM, BYLINE: Günaydın, Linda. SHANKAR VEDANTAM, BYLINE: Guten Morgen, Linda.

WERTHEIMER: So what do these Google searches tell us about ourselves? ||무엇|~을|이|구글|검색|말하다|우리에게|~에 대해|우리 자신 ||这|||||告诉|我们||我们自己 Wertheimer|also|was|tun|diese|Google|Suchanfragen|sagen|uns|über|uns selbst WERTHEIMER|así|qué|hacen|estas|Google|búsquedas|dicen|nos|sobre|nosotros mismos WERTHEIMER: Peki bu Google aramaları bize kendimiz hakkında ne söylüyor? WERTHEIMER: ¿Qué nos dicen estas búsquedas en Google sobre nosotros? 워스하이머: 그러면 이러한 구글 검색이 우리에 대해 무엇을 말해줍니까? WERTHEIMER: Was sagen uns diese Google-Suchen über uns selbst?

VEDANTAM: Millions of people are searching for things everyday on Google. |数百万||||搜索|||每天|| ||의|사람들|~이다|검색하고 있는|~을|것들|매일|에|구글 Vedantam|Millionen|von|Menschen|sind|suchen|nach|Dingen|jeden Tag|auf|Google VEDANTAM|millones|de|personas|están|buscando|por|cosas|todos los días|en|Google VEDANTAM: Milyonlarca insan her gün Google'da bir şeyler arıyor. VEDANTAM: Millones de personas están buscando cosas todos los días en Google. 베단탐: 매일 수백만 명의 사람들이 구글에서 무언가를 검색하고 있습니다. VEDANTAM: Millionen von Menschen suchen jeden Tag nach Dingen bei Google.

And the people at Google realized that if they track those searches these patterns can tell us about what’s happening in people’s lives. und|die|Menschen|bei|Google|erkannten|dass|wenn|sie|verfolgen|diese|Suchanfragen|diese|Muster|können|sagen|uns|über|was ist|passiert|in|Menschen|Leben 그리고|그|사람들|에서|구글|깨달았다|~라는 것을|만약|그들이|추적하다|그|검색|이러한|패턴|~할 수 있다|말하다|우리에게|~에 대해|무엇이|일어나고 있는|~에서|사람들의|삶 |||||意识到||||跟踪|那些|||||||||||| ||人們|||||||||||||||||||| y|la|gente|en|Google|se dio cuenta|que|si|ellos|rastrean|esas|búsquedas|estos|patrones|pueden|decir|nos|sobre|lo que está|sucediendo|en|las vidas de las personas|vidas Ve Google'daki insanlar, bu aramaları izlerlerse, bu kalıpların insanların hayatlarında neler olduğunu anlatabileceğini fark etti. Y la gente de Google se dio cuenta de que si rastrean esas búsquedas, estos patrones pueden decirnos lo que está sucediendo en la vida de las personas. 그리고 구글의 사람들은 이러한 검색을 추적하면 이러한 패턴이 사람들의 삶에서 무슨 일이 일어나고 있는지를 알려줄 수 있다는 것을 깨달았습니다. Und die Leute bei Google erkannten, dass sie, wenn sie diese Suchanfragen verfolgen, Muster erkennen können, die uns darüber informieren, was im Leben der Menschen passiert. So a year or so ago, the folks at Google realized that as the flu was spreading from state to state, people’s search terms were changing. also|ein|Jahr|oder|so|vor|die|Leute|bei|Google|erkannten|dass|als|die|Grippe|sich|verbreitete|von|Bundesstaat|zu|Bundesstaat|Menschen|Such-|Begriffe|waren|sich veränderten 1年ほど前、Googleの人々は、インフルエンザが州から州へと広がるにつれて、人々の検索用語が変化していることに気づきました。 Bir yıl kadar önce, Google'daki insanlar, grip devletten eyalete yayıldıkça, insanların arama terimlerinin değiştiğini fark etti. Así que hace un año aproximadamente, la gente de Google se dio cuenta de que a medida que la gripe se propagaba de estado a estado, los términos de búsqueda de las personas estaban cambiando. 그래서 약 1년 전, 구글의 사람들은 독감이 주에서 주로 퍼져나가면서 사람들의 검색어가 변하고 있다는 것을 깨달았습니다. Vor etwa einem Jahr erkannten die Leute bei Google, dass sich, während die Grippe von Bundesstaat zu Bundesstaat verbreitete, die Suchbegriffe der Menschen änderten.

So people would search for things like what do I do if I have a sore throat or what do I do if my child is running a high temperature. also|Menschen|würden|suchen|nach|Dingen|wie|was|tun|ich|tun|wenn|ich|habe|einen|schmerzenden|Hals|oder|was|tun|ich|tun|wenn|mein|Kind|ist|hat|ein|hohes|Fieber Yani insanlar boğaz ağrım varsa ne yaparsam yaparım, yoksa çocuğum yüksek sıcaklıkta çalışıyorsa ne yapmalıyım? Así que las personas buscaban cosas como qué debo hacer si tengo dolor de garganta o qué debo hacer si mi hijo tiene fiebre alta. 사람들은 목이 아플 때 무엇을 해야 하는지, 또는 자녀가 고열이 날 때 무엇을 해야 하는지와 같은 것들을 검색하곤 했습니다. Die Menschen suchten nach Dingen wie: Was soll ich tun, wenn ich Halsschmerzen habe, oder was soll ich tun, wenn mein Kind Fieber hat. And by tracking these searches, Google discovered, long before public health authorities discovered, how the flu was spreading from state to state. und|durch|Verfolgen|diese|Suchanfragen|Google|entdeckte|lange|bevor|öffentliche|Gesundheits-|Behörden|entdeckten|wie|die|Grippe|sich|verbreitete|von|Bundesstaat|zu|Bundesstaat そして、これらの検索を追跡することにより、Googleは、公衆衛生当局が発見するずっと前に、インフルエンザが州から州へとどのように広がっているかを発見しました。 Ve bu aramaları izleyerek Google, halk sağlığı yetkilileri tarafından keşfedilmeden çok önce, gripün devletten devlete nasıl yayıldığını keşfetti. Y al rastrear estas búsquedas, Google descubrió, mucho antes de que las autoridades de salud pública lo hicieran, cómo se estaba propagando la gripe de estado a estado. 그리고 이러한 검색을 추적함으로써 구글은 공공 보건 당국이 발견하기 훨씬 이전에 독감이 주에서 주로 어떻게 퍼져나가는지를 발견했습니다. Und durch das Verfolgen dieser Suchanfragen entdeckte Google, lange bevor die Gesundheitsbehörden dies taten, wie sich die Grippe von Bundesstaat zu Bundesstaat verbreitete. WERTHEIMER: Now, Google has a new tool. WERTHEIMER|이제|구글은|가지고 있다|하나의|새로운|도구 WERTHEIMER|jetzt|Google|hat|ein|neues|Werkzeug WERTHEIMER|ahora|Google|tiene|una|nueva|herramienta WERTHEIMER: Artık, Google'ın yeni bir aracı var. WERTHEIMER: Ahora, Google tiene una nueva herramienta. WERTHEIMER: 이제 구글에 새로운 도구가 생겼습니다. WERTHEIMER: Jetzt hat Google ein neues Tool.

I mean, I don’t know how new it is - new to me. 나는|의미하다|나는|하지 않다|알다|얼마나|새로운|그것이|이다|새로운|에게|나에게 ich|meine|ich|nicht|weiß|wie|neu|es|ist|neu|für|mich yo|quiero decir|yo|no|sé|qué tan|nueva|es|es|nuevo|a|mí Demek istediğim, ne kadar yeni olduğunu bilmiyorum - benim için yeni. Quiero decir, no sé cuán nueva es - nueva para mí. 내가 보기에는 얼마나 새로운지는 모르겠지만 - 나에게는 새로운 것입니다. Ich meine, ich weiß nicht, wie neu es ist - neu für mich. VEDANTAM: Yeah, it’s called the Google Correlate tool. VEDANTAM|응|그것은|불린다|그|구글|Correlate|도구 VEDANTAM|ja|es ist|heißt|das|Google|Correlate|Werkzeug VEDANTAM|sí|es|llamado|la|Google|Correlate|herramienta VEDANTAM：ええ、それはGoogleCorrelateツールと呼ばれています。 VEDANTAM: Evet, buna Google Correlate aracı deniyor. VEDANTAM: Sí, se llama la herramienta Google Correlate. VEDANTAM: 네, 그것은 구글 상관 도구라고 불립니다. VEDANTAM: Ja, es heißt das Google Correlate Tool.

And basically what they’ve done is they’ve made these kinds of searches available for free on the Internet to anyone who wants. 그리고|기본적으로|무엇을|그들이 ~을|했다|이다|그들이 ~을|만들었다|이러한|종류의|의|검색을|이용 가능한|위해|무료로|에|그|인터넷|에게|누구에게나|~하는|원하는 und|grundsätzlich|was|sie haben|getan|ist|sie haben|gemacht|diese|Arten|von|Suchen|verfügbar|für|kostenlos|im||Internet|für|jeden|der|will y|básicamente|lo que|ellos han|hecho|es|ellos han|hecho|estos|tipos|de|búsquedas|disponibles|para|gratis|en|la|Internet|a|cualquiera|que|quiere Ve temel olarak yaptıkları şey, internette bu tür aramaları istedikleri kişilere ücretsiz olarak yaptılar. Y básicamente lo que han hecho es que han puesto este tipo de búsquedas disponibles de forma gratuita en Internet para cualquiera que lo desee. 기본적으로 그들이 한 것은 이러한 종류의 검색을 인터넷에서 원하는 누구에게나 무료로 제공한 것입니다. Und im Grunde genommen haben sie diese Arten von Suchanfragen kostenlos im Internet für jeden verfügbar gemacht, der möchte. So, in fact, I’m going to bring Google Correlate up here. 그래서|안에|사실|나는|가고 있는|~할|가져오다|구글|코렐레이트|위로|여기 also|in|Tatsache|ich bin|gerade dabei|zu|bringen|Google|Correlate|hoch|hier así|en|hecho|yo estoy|voy|a|traer|Google|Correlate|arriba|aquí Yani aslında, Google Correlate'i buraya getireceğim. Así que, de hecho, voy a traer Google Correlate aquí. 그래서 사실, 나는 여기서 Google Correlate를 가져올 것이다. Also, tatsächlich werde ich Google Correlate hier aufrufen. And I’m going to type in the search term, guns, into Google Correlate. 그리고|나는|가고 있는|~할|입력하다|안에|그|검색|용어|총|안으로|구글|코렐레이트 und|ich bin|gerade dabei|zu|eintippen|in|den|Such-|Begriff|Waffen|in|Google|Correlate y|yo estoy|voy|a|escribir|en|el|búsqueda|término|armas|en|Google|Correlate Ve ben arama terimini, silahları Google Correlate'e yazacağım. Y voy a escribir el término de búsqueda, armas, en Google Correlate. 그리고 나는 Google Correlate에 '총'이라는 검색어를 입력할 것이다. Und ich werde den Suchbegriff, Waffen, in Google Correlate eingeben. WERTHEIMER: That’s a nice hot topic. WERTHEIMER|그건|하나의|좋은|뜨거운|주제 WERTHEIMER|das ist|ein|nettes|heißes|Thema WERTHEIMER|eso es|un|buen|caliente|tema WERTHEIMER: Ese es un tema candente. WERTHEIMER: 그건 멋진 핫 이슈다. WERTHEIMER: Das ist ein schönes heißes Thema.

(SOUNDBITE OF LAUGHTER) 소리|의|웃음 Geräusch|von|Lachen (SONIDO|de|risa) (Güleryüzün Sesi) (SONIDO DE RISA) (웃음 소리) (LAUTEN LACHEN)

VEDANTAM: And if you look closely at guns, you can see that the search terms that are correlated with guns are very gun like. Vedantam|그리고|만약|당신이|보다|자세히|에|총|당신이|할 수 있다|보다|그것은|그|검색|용어|그것이|이다|상관관계가 있는|와|총|이다|매우|총|같은 Vedantam|und|wenn|du|schaust|genau|auf|Waffen|du|kannst|sehen|dass|die|Such-|Begriffe|die|sind|korreliert|mit|Waffen|sind|sehr|waffen-|ähnlich y||si|tú|miras|de cerca|a|las armas|tú|puedes|ver|que|los|términos|de búsqueda|que|están|correlacionados|con|armas|son|muy|parecidas|a VEDANTAM: Ve eğer silahlara yakından bakarsanız, silahlarla ilişkili olan arama terimlerinin çok silahlı olduğunu görebilirsiniz. VEDANTAM: Y si miras de cerca las armas, puedes ver que los términos de búsqueda que están correlacionados con las armas son muy similares a las armas. VEDANTAM: 그리고 총을 자세히 살펴보면, 총과 상관관계가 있는 검색어들이 매우 총과 유사하다는 것을 알 수 있습니다. VEDANTAM: Und wenn Sie genau hinschauen, können Sie sehen, dass die Suchbegriffe, die mit Waffen korreliert sind, sehr waffenähnlich sind.

There’s handguns. 있다|권총 Es gibt|Handfeuerwaffen hay|pistolas Tabancalar var. Hay pistolas. 핸드건이 있습니다. Es gibt Handfeuerwaffen. There’s rifles. 있다|소총 Es gibt|Gewehre hay|rifles Tüfekler var. Hay rifles. 소총이 있습니다. Es gibt Gewehre. WERTHEIMER: Mauser. Wertheimer|마우저 Wertheimer|Mauser WERTHEIMER|Mauser WERTHEIMER: Mauser. WERTHEIMER: Mauser. WERTHEIMER: 마우저. WERTHEIMER: Mauser.

VEDANTAM: Right. 베단탐|맞아요 Vedantam|richtig VEDANTAM|correcto VEDANTAM: Correct. VEDANTAM: 맞습니다. VEDANTAM: Richtig.

So the Google Correlate tool tells you where in the country people tend to be searching for this term and what other terms are correlated with the search term. 그래서|그|구글|상관관계|도구|말해준다|당신에게|어디서|안에|그|나라|사람들|경향이 있다|~하는|존재하다|검색하는|위해|이|용어|그리고|무엇이|다른|용어들|~이다|상관관계가 있는|~와|그|검색|용어 also|das|Google|Correlate|Werkzeug|sagt|dir|wo|in|dem|Land|Menschen|neigen|zu|sein|suchen|nach|diesem|Begriff|und|welche|andere|Begriffe|sind|korreliert|mit|dem|Such-|Begriff así que|el|Google|Correlate|herramienta|dice|tú|dónde|en|el|país|la gente|tiende|a|estar|buscando|por|este|término|y|qué|otros|términos|están|correlacionados|con|el|búsqueda|término Dolayısıyla, Google Correlate aracı, ülkede insanların bu terimi nerede aradıklarını ve diğer terimlerin arama terimi ile ne şekilde ilişkili olduğunu söyler. Así que la herramienta Google Correlate te dice dónde en el país la gente tiende a buscar este término y qué otros términos están correlacionados con el término de búsqueda. 구글 상관관계 도구는 사람들이 이 용어를 검색하는 지역과 검색어와 상관관계가 있는 다른 용어들을 알려줍니다. Das Google Correlate-Tool zeigt Ihnen, wo im Land die Menschen nach diesem Begriff suchen und welche anderen Begriffe mit dem Suchbegriff korreliert sind. And many of the findings are intuitively obvious. 그리고|많은|~의|그|발견들|~이다|직관적으로|명백한 und|viele|der||Erkenntnisse|sind|intuitiv|offensichtlich y|muchos|de|los|hallazgos|son|intuitivamente|obvios Ve bulguların çoğu sezgisel olarak açıktır. Y muchos de los hallazgos son intuitivamente obvios. 그리고 많은 발견들은 직관적으로 명백합니다. Und viele der Ergebnisse sind intuitiv offensichtlich. You would expect that people searching for guns would also be searching for rifles. 당신은|~할 것이다|기대하다|~라는 것을|사람들|검색하는|위해|총|~할 것이다|또한|존재하다|검색하는|위해|소총 du|würdest|erwarten|dass|Menschen|die suchen|nach|Waffen|würden|auch|sein|suchen|nach|Gewehren tú|verbo auxiliar condicional|esperarías|que|las personas|buscando|por|armas|verbo auxiliar condicional|también|estar|buscando|por|rifles Silah arayan insanların da tüfek aramalarını beklersiniz. Se esperaría que las personas que buscan armas también estén buscando rifles. 총기를 검색하는 사람들이 소총도 검색할 것이라고 예상할 수 있습니다. Man würde erwarten, dass Menschen, die nach Waffen suchen, auch nach Gewehren suchen. But where the tool gets interesting is when some of these searches produce correlations that are unexpected. 그러나|어디서|그|도구|얻다|흥미로운|이다|언제|몇몇|의|이|검색|생성하다|상관관계|그|이다|예상치 못한 aber|wo|das|Werkzeug|wird|interessant|ist|wenn|einige|von|diesen|Suchen|erzeugen|Korrelationen|die|sind|unerwartet pero|donde|la|herramienta|se vuelve|interesante|es|cuando|algunas|de|estas|búsquedas|producen|correlaciones|que|son|inesperadas しかし、ツールが興味深いのは、これらの検索の一部が予期しない相関関係を生成する場合です。 Ancak aracın ilgi çekici olduğu yerlerde, bu aramaların bazıları beklenmedik korelasyonlar oluşturduğunda. Pero donde la herramienta se vuelve interesante es cuando algunas de estas búsquedas producen correlaciones que son inesperadas. 하지만 이 도구가 흥미로워지는 것은 이러한 검색 중 일부가 예상치 못한 상관관계를 생성할 때입니다. Aber wo das Werkzeug interessant wird, ist, wenn einige dieser Suchen unerwartete Korrelationen produzieren. So give me a search term, Linda. 그래서|주다|나에게|하나의|검색|용어|린다 also|gib|mir|einen|Such-|Begriff|Linda así que|dame|me|un|búsqueda|término|Linda Así que dame un término de búsqueda, Linda. 그럼 검색어를 말해줘, 린다. Also gib mir einen Suchbegriff, Linda.

WERTHEIMER: OK. 베르타이머|알겠어요 WERTHEIMER|OK WERTHEIMER|OK WERTHEIMER: Está bien. 베르타이머: 알겠어요. WERTHEIMER: OK.

Most of my searches have to do with recipes and food. 대부분의|의|나의|검색|가지다|~해야 하다|하다|~와 관련된|요리법|그리고|음식 Die meisten|von|meinen|Suchen|haben|zu|tun|mit|Rezepten|und|Essen la mayoría|de|mis|búsquedas|tienen|que|ver|con|recetas|y|comida La mayoría de mis búsquedas tienen que ver con recetas y comida. 내 검색의 대부분은 요리법과 음식과 관련이 있습니다. Die meisten meiner Suchen haben mit Rezepten und Essen zu tun. And today I was looking at how much beef costs. 그리고|오늘|나는|~하고 있었다|보고 있는|~을|얼마나|많은|소고기|비용이 든다 und|heute|ich|war|schauen|auf|wie|viel|Rindfleisch|kostet y|hoy|yo|estaba|mirando|a|cuánto|mucho|carne|cuesta Y hoy estaba mirando cuánto cuesta la carne de res. 오늘 나는 소고기 가격을 살펴보았다. Und heute habe ich mir angesehen, wie viel Rindfleisch kostet. Try filet mignon. 시도해봐|필레|미뇽 probiere|Filet|Mignon prueba|filete|mignon Filet mignon'u dene. Prueba el filete mignon. 필레 미뇽을 시도해 보세요. Probier Filet Mignon. VEDANTAM: OK. 베단탐|알겠어 Vedantam|okay Vedantam|OK VEDANTAM: Está bien. 베단탐: 알겠습니다. VEDANTAM: OK.

(SOUNDBITE OF TYPING) 소리|~의|타이핑 Geräuschaufnahme|von|Tippen sonido|de|teclear) (SONIDO DE TECLADO) (타이핑 소리) (GERÄUSCH DES TIPPELS)

VEDANTAM: So here’s the interesting thing. 그래서||여기|그|흥미로운|것 Vedantam|also|hier ist|das|interessante|Ding VEDANTAM|así|aquí|lo|interesante|asunto VEDANTAM: Así que aquí está lo interesante. VEDANTAM: 그래서 여기 흥미로운 점이 있습니다. VEDANTAM: Also, hier ist das Interessante.

(SOUNDBITE OF LAUGHTER) 소리|의|웃음 Tonaufnahme|von|Lachen fragmento|de|risa) (SONIDO DE RISA) (웃음 소리) (AUDIOAUSSCHNITT VON LACHEN)

WERTHEIMER: Roman Catholic churches, Italian men and terror squad. WERTHEIMER|로마|가톨릭|교회들|이탈리아|남자들|그리고|테러|분대 Wertheimer|römisch|katholisch|Kirchen|italienische|Männer|und|Terror|Einheit WERTHEIMER|romano|católicas|iglesias|italianos|hombres|y|terror|escuadrón |||教堂||||| WERTHEIMER：ローマカトリック教会、イタリア人男性、テロチーム。 WERTHEIMER: Roma Katolik kiliseleri, İtalyan erkek ve terör ekibi. WERTHEIMER: Iglesias católicas romanas, hombres italianos y escuadrón de terror. WERTHEIMER: 로마 가톨릭 교회, 이탈리아 남자들 그리고 테러 분대. WERTHEIMER: Römisch-katholische Kirchen, italienische Männer und Terrortruppen.

VEDANTAM: You know, so this is what’s so fascinating about this Google Correlate too. 그래서|당신은|알다|그래서|이것|이다|무엇이|그렇게|매력적인|대한|이것|구글|코렐레이트|또한 Vedantam|du|weißt|also|das|ist|was ist|so|faszinierend|über|dieses|Google|Correlate| VEDANTAM|tú|sabes|así|esto|es|lo que|tan|fascinante|sobre|esto|Google|Correlate|también VEDANTAM: Biliyorsunuz, bu yüzden bu Google Correlate hakkında bu kadar büyüleyici olan şey bu. VEDANTAM: Sabes, así que esto es lo que es tan fascinante sobre este Google Correlate también. VEDANTAM: 그러니까, 이것이 바로 이 Google Correlate에 대해 매력적인 점입니다. VEDANTAM: Weißt du, das ist es, was an diesem Google Correlate so faszinierend ist.

I mean, why would Roman Catholic churches be correlated with filet mignon? 나|의미하다|왜|~할까|로마의|가톨릭의|교회들|~일까|상관관계가 있다|~와|필레|미뇽 ich|meine|warum|würden|römisch|katholische|Kirchen|sein|korreliert|mit|Filet|Mignon yo|quiero decir|por qué|verbo auxiliar condicional|romano|católicas|iglesias|verbo ser|correlacionadas|con|filete|mignon Quiero decir, ¿por qué las iglesias católicas romanas estarían correlacionadas con el filet mignon? 내 말은, 왜 로마 가톨릭 교회가 필레 미뇽과 연관될 수 있을까? Ich meine, warum sollten römisch-katholische Kirchen mit Filet Mignon korreliert sein? WERTHEIMER: Beyond the fact that it’s interesting, what does it tell us, these correlations? 베르타이머|~을 넘어서|그|사실|~라는|그것은|흥미롭다|무엇|~하다|그것이|말하다|우리에게|이러한|상관관계들 Wertheimer|über|die|Tatsache|dass|es ist|interessant|was|tut|es|sagt|uns|diese|Korrelationen Wertheimer|más allá|el|hecho|que|es|interesante|qué|verbo auxiliar|eso|dice|nos|estas|correlaciones WERTHEIMER: İlginç olmasının ötesinde, bu korelasyonlar bize ne anlatıyor? WERTHEIMER: Más allá del hecho de que es interesante, ¿qué nos dicen estas correlaciones? WERTHEIMER: 흥미롭다는 사실을 넘어서, 이러한 상관관계가 우리에게 무엇을 말해주고 있나요? WERTHEIMER: Abgesehen davon, dass es interessant ist, was sagt uns das, diese Korrelationen?

VEDANTAM: There’s a sociologist that I spoke with at the University of North Carolina. 베단탐|~가 있다|한|사회학자|~인|내가|이야기했다|~와|~에서|그|대학교|~의|북|캐롤라이나 Vedantam|es gibt|einen|Soziologen|den|ich|sprach|mit|an|der|Universität|von|Nord|Carolina Vedantam|hay|un|sociólogo|que|yo|hablé|con|en|la|universidad|de|Norte|Carolina ||||||||||||北卡羅來納|北卡羅來納大學 VEDANTAM: Hay un sociólogo con el que hablé en la Universidad de Carolina del Norte. VEDANTAM: 내가 노스캐롤라이나 대학교에서 이야기한 사회학자가 있습니다. VEDANTAM: Es gibt einen Soziologen, mit dem ich an der Universität von North Carolina gesprochen habe.

His name is Phil Cohen. 그의|이름|~이다|필|코헨 sein|Name|ist|Phil|Cohen su|nombre|es|Phil|Cohen Su nombre es Phil Cohen. 그의 이름은 필 코헨입니다. Sein Name ist Phil Cohen. And what he did is he said can we apply this tool to politics. 그리고|무엇을|그는|했다|~이다|그는|말했다|~할 수 있다|우리가|적용하다|이|도구|~에|정치에 und|was|er|tat|ist|er|sagte|können|wir|anwenden|dieses|Werkzeug|auf|Politik y|lo|él|hizo|es|él|dijo|podemos|nosotros|aplicar|esta|herramienta|a|la política そして彼がしたことは、このツールを政治に適用できると彼が言ったことです。 Yaptığı şey bu aracı siyasete uygulayabileceğimizi söyledi. Y lo que hizo fue preguntar si podíamos aplicar esta herramienta a la política. 그가 한 일은 이 도구를 정치에 적용할 수 있는지 물어본 것입니다. Und was er tat, war zu sagen, ob wir dieses Werkzeug auf die Politik anwenden können. And so he said let me search for prominent, liberal and conservative commentators - people like Rachel Maddow and Stephen Colbert, or Rush Limbaugh. 그리고|그래서|그는|말했다|~하게 하다|나를|검색하다|~을 위해|저명한|진보적인|그리고|보수적인|논평가들|사람들|같은|레이첼|매도우|그리고|스티븐|콜베르|또는|러시|림바우 und|also|er|sagte|lasst|mich|suchen|nach|prominenten|liberalen|und|konservativen|Kommentatoren|Menschen|wie|Rachel|Maddow|und|Stephen|Colbert|oder|Rush|Limbaugh y|así|él|dijo|dejemos|me|buscar|por|prominentes|liberales|y|conservadores|comentaristas|personas|como|Rachel|Maddow|y|Stephen|Colbert|o|Rush|Limbaugh ||||||||知名的|||保守派|||||麥道夫|||||| そして彼は、レイチェル・マドーやスティーブン・コルベール、またはラッシュ・リンボーのような著名でリベラルで保守的なコメンテーターを探しましょうと言いました。 Ve dedi ki, seçkin, liberal ve muhafazakar yorumcular aramamı istedi - Rachel Maddow ve Stephen Colbert veya Rush Limbaugh gibi insanlar. Y así dijo, déjame buscar comentaristas prominentes, liberales y conservadores - personas como Rachel Maddow y Stephen Colbert, o Rush Limbaugh. 그래서 그는 유명한 진보적 및 보수적 논평가들, 즉 레이첼 매도우와 스티븐 콜베어, 또는 러시 림보를 검색해 보겠다고 말했습니다. Und so sagte er, lass mich nach prominenten, liberalen und konservativen Kommentatoren suchen - Leute wie Rachel Maddow und Stephen Colbert oder Rush Limbaugh. And what he found, unsurprisingly actually, was that the places where people were doing a lot of searches for the liberal commentators tended to be liberal places. 그리고|무엇을|그는|발견했다|놀랍지 않게|실제로|~이었다|~라는 것|그|장소들|~하는 곳|사람들|~였다|하고 있는|많은|양|~의|검색들|~을 위해|그|진보적인|논평가들|경향이 있었다|~하는|~이다|진보적인|장소들 und|was|er|fand|nicht überraschend|tatsächlich|war|dass|die|Orte|wo|Menschen|waren|taten|viel|Menge|von|Suchen|nach|den|liberalen|Kommentatoren|neigten|zu|sein|liberale|Orte y|lo|él|encontró|no sorprendentemente|en realidad|fue|que|los|lugares|donde|las personas|estaban|haciendo|una|mucho|de|búsquedas|por|los|liberales|comentaristas|tendían|a|ser|liberales|lugares Ve şaşırtıcı bir şekilde aslında bulduğu şey, insanların liberal yorumcular için çok fazla arama yaptığı yerlerin liberal yerler olma eğilimindeydi. Y lo que encontró, sorprendentemente, fue que los lugares donde la gente estaba haciendo muchas búsquedas de los comentaristas liberales tendían a ser lugares liberales. 그가 발견한 것은 놀랍지 않게도, 진보적 논평가들에 대한 검색이 많이 이루어지는 곳은 대개 진보적인 지역이라는 것이었습니다. Und was er fand, war, wenig überraschend, dass die Orte, an denen die Menschen viel nach den liberalen Kommentatoren suchten, tendenziell liberale Orte waren.

They were places that tended to vote for President Obama in the 2008 election. 그들은|~였다|장소들|~인|경향이 있었다|~하는|투표하다|~을 위해|대통령|오바마|~에서|그|선거 sie|waren|Orte|die|neigten|zu|wählen|für|Präsidenten|Obama|bei|der|Wahl ellos|estaban|lugares|que|tendían|a|votar|por|presidente|Obama|en|la|elección 2008 seçimlerinde Başkan Obama'ya oy verme eğiliminde olan yerlerdi. Eran lugares que tendían a votar por el presidente Obama en las elecciones de 2008. 그들은 2008년 선거에서 오바마 대통령에게 투표하는 경향이 있는 지역이었습니다. Es waren Orte, die dazu neigten, bei der Wahl 2008 für Präsident Obama zu stimmen. WERTHEIMER: California. WERTHEIMER|캘리포니아 WERTHEIMER|Kalifornien WERTHEIMER|California WERTHEIMER: California. WERTHEIMER: 캘리포니아. WERTHEIMER: Kalifornien.

VEDANTAM: Exactly. VEDANTAM|정확히 VEDANTAM|Genau VEDANTAM|Exactamente VEDANTAM: Exactamente. VEDANTAM: 정확히. VEDANTAM: Genau.

But he also found that the places which searched for the liberal commentators also tended to search for very particular kinds of foods. 하지만|그는|또한|발견했다|~라는 것을|그|장소들|~하는|검색했다|위해|그|자유주의|논객들|또한|경향이 있었다|~하는|검색하다|위해|매우|특정한|종류들|의|음식들 Aber|er|auch|fand|dass|die|Orte|die|suchten|nach|den|liberalen|Kommentatoren|auch|neigten|zu|suchen|nach|sehr|bestimmten|Arten|von|Lebensmitteln Pero|él|también|encontró|que|los|lugares|que|buscaron|por|los|liberales|comentaristas|también|tendieron|a|buscar|por|muy|particulares|tipos|de|alimentos Fakat aynı zamanda liberal yorumcuları araştıran yerlerin de çok özel türden yiyecekler aramaya eğilimli olduğunu keşfetti. Pero también descubrió que los lugares que buscaban a los comentaristas liberales también tendían a buscar tipos de alimentos muy particulares. 하지만 그는 또한 자유주의 논객을 검색한 장소들이 매우 특정한 종류의 음식도 검색하는 경향이 있다는 것을 발견했다. Aber er stellte auch fest, dass die Orte, die nach den liberalen Kommentatoren suchten, auch dazu neigten, nach sehr bestimmten Arten von Lebensmitteln zu suchen. WERTHEIMER: Now, that is very strange. WERTHEIMER|이제|그것이|이다|매우|이상하다 WERTHEIMER|Jetzt|das|ist|sehr|seltsam WERTHEIMER|Ahora|eso|es|muy|extraño WERTHEIMER: Ahora, eso es muy extraño. WERTHEIMER: 이제, 그것은 매우 이상하다. WERTHEIMER: Das ist jetzt sehr seltsam.

VEDANTAM: So let me play you a little bit of what Phil Cohen told me in terms of what the liberals who are searching for Rachel Maddow are also searching for, in terms of their food. 그래서||내가|나에게|재생하다|너에게|하나의|조금|조각|의|무엇을|필|코헨|말했다|나에게|~에|관점|의|무엇을|그|진보주의자들|~하는|~이다|찾고 있는|위해|레이첼|매도|~이다|또한|찾고 있는|위해|~에|관점|의|그들의|음식 Vedantam|also|lass|mich|spielen|dir|ein|bisschen|Stück|von|was|Phil|Cohen|sagte|mir|in|Bezug|auf|was|die|Liberalen|die|sind|suchen|nach|Rachel|Maddow|sind|auch|suchen|nach|in|Bezug|auf|ihre|Essen VEDANTAM|así|déjame|me|tocar|a|un|poco|poco|de|lo que|Phil|Cohen|dijo|me|en|términos|de|lo que|los|liberales|que|están|buscando|por|Rachel|Maddow|están|también|buscando|por|en|términos|de|su|comida VEDANTAM: O halde Phil Cohen'in Rachel Maddow'u arayan liberallerin de yiyecekleri açısından ne aradıkları konusunda bana biraz konuşmamı sağlayın. VEDANTAM: Así que déjame reproducirte un poco de lo que Phil Cohen me dijo en términos de lo que los liberales que están buscando a Rachel Maddow también están buscando, en términos de su comida. VEDANTAM: 그래서 제가 필 코헨이 저에게 말한 것을 조금 들려드리겠습니다. 레이첼 매도우를 찾고 있는 자유주의자들이 그들의 음식에 대해 무엇을 찾고 있는지에 대한 것입니다. VEDANTAM: Lassen Sie mich Ihnen ein wenig von dem vorspielen, was Phil Cohen mir gesagt hat, in Bezug darauf, wonach die Liberalen, die nach Rachel Maddow suchen, auch in Bezug auf ihr Essen suchen.

PHIL COHEN: On the liberal list are arugula pasta, beets nutrition, beets urine, fake meat, fennel salad, firm tofu, a variety of vegetarian cooking, vegetarian recipes. 필|코헨|~에|그|진보적인|목록|~이다|아루굴라|파스타|비트|영양|비트|소변|가짜|고기|회향|샐러드|단단한|두부|하나의|다양한|의|채식|요리|채식|레시피 Phil|Cohen|Auf|der|liberalen|Liste|sind|Rucola|Pasta|Rüben|Ernährung|Rüben|Urin|falsches|Fleisch|Fenchel|Salat|fester|Tofu|eine|Vielzahl|an|vegetarischer|Küche|vegetarische|Rezepte PHIL|COHEN|en|la|liberal|lista|están|rúcula|pasta|betabel|nutrición|betabel|orina|carne|falsa|hinojo|ensalada|firme|tofu|una|variedad|de|vegetariana|cocina|vegetariana|recetas |||||||芝麻菜|||||||||茴香沙拉||||||||| PHIL COHEN：リベラルなリストには、アルグラパスタ、ビート栄養、ビート尿、偽肉、フェンネルサラダ、固い豆腐、さまざまなベジタリアン料理、ベジタリアンレシピがあります。 PHIL COHEN: Na lista liberal estão a massa de rúcula, nutrição de beterraba, urina de beterraba, carne falsa, salada de erva-doce, tofu firme, uma variedade de cozinha vegetariana, receitas vegetarianas. PHIL COHEN: En la lista liberal están la pasta de rúcula, la nutrición de remolachas, la orina de remolachas, la carne falsa, la ensalada de hinojo, el tofu firme, una variedad de cocina vegetariana, recetas vegetarianas. PHIL COHEN: 자유주의자 목록에는 아루굴라 파스타, 비트 영양, 비트 소변, 가짜 고기, 펜넬 샐러드, 단단한 두부, 다양한 채식 요리, 채식 레시피가 있습니다. PHIL COHEN: Auf der liberalen Liste stehen Rucola-Pasta, Rüben-Nahrung, Rüben-Urin, Fake-Fleisch, Fenchelsalat, fester Tofu, eine Vielzahl von vegetarischer Küche, vegetarische Rezepte.

Something like a Republican stereotype of what a liberal food diet might be. 어떤 것|~와 같은|하나의|공화당원|고정관념|의|무엇을|하나의|진보적인|음식|식단|~일지도 모른다|~이다 Etwas|wie|ein|republikanisches|Stereotyp|von|was|eine|liberale|Essens|Ernährung|könnte|sein algo|como|un|republicano|estereotipo|de|lo que|una|liberal|comida|dieta|podría|ser Liberal bir gıda diyeti ne olabileceğini Cumhuriyetçi bir klişe gibi bir şey. Algo así como un estereotipo republicano de lo que podría ser una dieta alimentaria liberal. 자유주의자의 음식 다이어트에 대한 공화당의 고정관념과 비슷한 것입니다. Etwas wie ein republikanisches Stereotyp davon, wie eine liberale Ernährung aussehen könnte. (SOUNDBITE OF LAUGHTER) 소리|의|웃음 Geräusch|von|Lachen (SONIDO|DE|RISA) (SONIDO DE RISA) (웃음 소리) (LAUGHTER)

VEDANTAM: I have to say, that’s a pretty funny list. 베단탐|나|가지다|~해야|말하다|그것은|하나의|꽤|재미있는|목록 Vedantam|ich|habe|zu|sagen|das ist|eine|ziemlich|lustige|Liste |yo|tengo|que|decir|eso es|un|bastante|gracioso|lista VEDANTAM: Söylemeliyim ki, bu oldukça eğlenceli bir liste. VEDANTAM: Tengo que decir, que es una lista bastante divertida. VEDANTAM: 제가 말해야 할 것은, 꽤 재미있는 목록이라는 것입니다. VEDANTAM: Ich muss sagen, das ist eine ziemlich lustige Liste.

WERTHEIMER: It is a very funny list. 베르타이머|그것은|이다|하나의|매우|재미있는|목록 Wertheimer|es|ist|eine|sehr|lustige|Liste |eso|es|una|muy|graciosa|lista WERTHEIMER: Es una lista muy divertida. WERTHEIMER: 정말 재미있는 목록입니다. WERTHEIMER: Es ist eine sehr lustige Liste.

So what does the other side eat? 그래서|무엇을|~는지|그|다른|쪽|먹다 also|was|tut|die|andere|Seite|essen entonces|qué|hace|el|otro|lado|come ¿Y qué come el otro lado? 그렇다면 반대편은 무엇을 먹나요? Was isst die andere Seite? VEDANTAM: So on the other side - what he found on the other side was not so much that people were searching for particular kinds of foods... 베단탐|그래서|~에|그|다른|쪽|무엇을|그가|발견했다|~에서|그|다른|쪽|~였다|~않다|그렇게|많은|~라는|사람들|~였다|찾고 있는|~을 위해|특정한|종류|의|음식들 Vedantam|also|auf|der|anderen|Seite|was|er|fand|auf|der|anderen|Seite|war|nicht|so|viel|dass|Menschen|waren|suchten|nach|bestimmten|Arten|von|Nahrungsmitteln Vedantam|así|en|el|otro|lado|lo que|él|encontró|||||fue|no|tan|mucho|que|las personas|estaban|buscando|por|particulares|tipos|de|alimentos VEDANTAM: Öbür tarafta - diğer tarafta bulduğu şey o kadar değildi ki, insanlar belirli yiyecekleri arıyorlardı ... VEDANTAM: Así que del otro lado - lo que encontró del otro lado no era tanto que la gente estuviera buscando tipos particulares de alimentos... VEDANTAM: 그래서 반대편에서 - 그가 발견한 것은 사람들이 특정 종류의 음식을 찾고 있다는 것이 아닙니다... VEDANTAM: Auf der anderen Seite - was er auf der anderen Seite fand, war nicht so sehr, dass die Leute nach bestimmten Arten von Lebensmitteln suchten...

COHEN: But things about dieting, acai berry diet, prescription weight loss and weight loss pills. 코헨|하지만|것들|에 대한|다이어트|아사이|베리|다이어트|처방|체중|감소|그리고|체중|감소|알약들 aber||Dinge|über|Diäten|Acai|Beere|Diät|verschreibungspflichtige|Gewicht|Abnahme|und|Gewicht|Abnahme|Pillen ||cosas|sobre|dieta|acai|baya|dieta|receta|peso|pérdida|y|peso|pérdida|pastillas ||||飲食控制|||||||||| COHEN: Pero cosas sobre dietas, dieta de bayas de acai, pérdida de peso con receta y pastillas para perder peso. COHEN: 하지만 다이어트, 아사이 베리 다이어트, 처방 체중 감량 및 체중 감량 약에 대한 이야기입니다. COHEN: Aber Dinge über Diäten, Acai-Beeren-Diät, verschreibungspflichtige Gewichtsreduktion und Gewichtsverlustpillen.

VEDANTAM: And so what it suggests is that when we think about our political orientations, we tend to think that our ideologies determine whether we’re Democrats or Republicans. 維丹塔||||||||||||||||||||||||||| 베단탐|그리고|그래서|무엇|그것|제안하다|이다|~라는 것|~할 때|우리는|생각하다|에 대해|우리의|정치적|성향들|우리는|경향이 있다|~하는|생각하다|~라고|우리의|이데올로기들|결정하다|~인지|우리는 ~이다|민주당원들|또는|공화당원들 und||also|was|es|es vorschlägt|ist|dass|wenn|wir|denken|über|unsere|politischen|Orientierungen|wir|tendieren|zu|denken|dass|unsere|Ideologien|bestimmen|ob|wir sind|Demokraten|oder|Republikaner ||así|lo que|eso|sugiere|es|que|cuando|nosotros|pensamos|en|nuestras|políticas|orientaciones|nosotros|tendemos|a|pensar|que|nuestras|ideologías|determinan|si|somos|demócratas|o|republicanos ヴェダンタム：それが示唆しているのは、私たちが政治的志向について考えるとき、私たちのイデオロギーが私たちが民主党員であるか共和党員であるかを決定すると考える傾向があるということです。 VEDANTAM: Öyle ki, bizim politik yönelimlerimizi düşündüğümüzde, ideolojilerimizin Demokratlar mı, yoksa Cumhuriyetçiler mi olduğumuzu belirlediğini düşünüyoruz. VEDANTAM: Y lo que sugiere es que cuando pensamos en nuestras orientaciones políticas, tendemos a pensar que nuestras ideologías determinan si somos demócratas o republicanos. VEDANTAM: 그래서 이것이 시사하는 바는 우리가 정치적 성향에 대해 생각할 때, 우리의 이데올로기가 우리가 민주당원인지 공화당원인지를 결정한다고 생각하는 경향이 있다는 것입니다. VEDANTAM: Und was es nahelegt, ist, dass wir, wenn wir über unsere politischen Orientierungen nachdenken, dazu tendieren zu glauben, dass unsere Ideologien bestimmen, ob wir Demokraten oder Republikaner sind.

But I think what this research is at least hinting at, is the possibility that our political orientations are really a matter of our identities, are a matter of our cultures. 하지만|나는|생각하다|무엇|이|연구|이다|~에|최소한|암시하다|~에|이다|그|가능성|~라는 것|우리의|정치적|성향들|이다|정말로|하나의|문제|의|우리의|정체성들|이다|하나의|문제|의|우리의|문화들 aber|ich|denke|was|diese|Forschung|ist|zumindest||andeutet|auf|ist|die|Möglichkeit|dass|unsere|politischen|Orientierungen|sind|wirklich|eine|Angelegenheit|von|unserer|Identitäten|sind|eine|Angelegenheit|von|unserer|Kulturen pero|yo|pienso|lo que|esta|investigación|está|al|menos|insinuando|en|es|la|posibilidad|que|nuestras|políticas|orientaciones|son|realmente|un|asunto|de|nuestras|identidades|son|un|asunto|de|nuestras|culturas しかし、この研究が少なくとも示唆しているのは、私たちの政治的方向性が本当に私たちのアイデンティティの問題であり、私たちの文化の問題である可能性だと思います。 Ama bu araştırmanın en azından ima ettiği şey, politik yönelimlerimizin gerçekten bizim kimliklerimizin bir konusu olması, kültürlerimizin bir meselesi olması. Pero creo que lo que esta investigación al menos insinúa, es la posibilidad de que nuestras orientaciones políticas son realmente una cuestión de nuestras identidades, son una cuestión de nuestras culturas. 하지만 이 연구가 적어도 암시하는 것은, 우리의 정치적 성향이 실제로 우리의 정체성, 우리의 문화와 관련이 있다는 가능성입니다. Aber ich denke, was diese Forschung zumindest andeutet, ist die Möglichkeit, dass unsere politischen Orientierungen wirklich eine Frage unserer Identitäten sind, eine Frage unserer Kulturen. And so if you’re somebody who’s a vegetarian, who like beet salad, it’s very unlikely that you’re going to be a Republican. 그리고|그래서|만약|당신은 ~이다|누군가|~인|하나의|채식주의자|~인|좋아하다|비트|샐러드|그것은 ~이다|매우|가능성이 낮은|~라는 것|당신은 ~이다|가다|~할|되다|하나의|공화당원 und|also|wenn|du bist|jemand|der|ein|Vegetarier|der|mag|Rüben|Salat|es ist|sehr|unwahrscheinlich|dass|du bist|wirst|zu|sein|ein|Republikaner y|así|si|tú eres|alguien|que es|un|vegetariano|que|le gusta|remolacha|ensalada|es|muy|improbable|que|tú vas||a|ser|un|republicano ですから、あなたが菜食主義者で、ビートサラダが好きな人なら、共和党員になる可能性はほとんどありません。 Ve eğer bir vejeteryan, pancar salatası seven biri iseniz, bir Cumhuriyetçi olacağınız pek olası değildir. Y así, si eres alguien que es vegetariano, que le gusta la ensalada de remolacha, es muy poco probable que seas republicano. 그래서 만약 당신이 채식주의자이고 비트 샐러드를 좋아한다면, 당신이 공화당원이 될 가능성은 매우 낮습니다. Und wenn Sie jemand sind, der Vegetarier ist und Rote-Bete-Salat mag, ist es sehr unwahrscheinlich, dass Sie ein Republikaner sind. WERTHEIMER: Data mining has always been helpful to political people. WERTHEIMER|데이터|마이닝|해왔다|항상|되어왔던|도움이 되는|에게|정치적인|사람들 WERTHEIMER|Daten|Bergbau|hat|immer|gewesen|hilfreich|für|politische|Menschen WERTHEIMER|datos|minería|ha|siempre|sido|útil|a|políticos|personas WERTHEIMER: Veri madenciliği politik insanlara her zaman yardımcı olmuştur. WERTHEIMER: La minería de datos siempre ha sido útil para las personas políticas. WERTHEIMER: 데이터 마이닝은 항상 정치인들에게 도움이 되어 왔습니다. WERTHEIMER: Data Mining war immer hilfreich für politische Menschen.

That’s the thing I know the most about. 그것은|그|것|내가|아는|가장|많이|에 대해 Das ist|das|Ding|ich|weiß|am|meisten|über eso es|lo|cosa|yo|sé|lo|más|acerca de En çok bildiğim şey bu. Esa es la cosa de la que más sé. 그것이 제가 가장 잘 아는 것입니다. Das ist das, worüber ich am meisten weiß. They look for who is subscribing to what publication. 그들은|찾는다|위해|누가|~하는|구독하는|에|어떤|출판물 Sie|schauen|nach|wer|ist|abonniert|auf|welche|Publikation ellos|buscan|por|quién|está|suscribiendo|a|qué|publicación 彼らは誰がどの出版物を購読しているのかを探します。 Hangi yayına kimin abone olduğunu ararlar. Buscan quién está suscribiéndose a qué publicación. 그들은 누가 어떤 출판물에 구독하고 있는지를 찾습니다. Sie schauen, wer welche Publikation abonniert. They look to who drives what kind of car. 그들은|찾는다|에게|누가|운전하는|어떤|종류|의|차 Sie|schauen|auf|wer|fährt|welche|Art|von|Auto ellos|miran|a|quién|conduce|qué|tipo|de|carro Buscan quién conduce qué tipo de coche. 그들은 누가 어떤 종류의 차를 운전하는지를 봅니다. Sie schauen, wer welche Art von Auto fährt. Does this do something different? ~하나요|이것|하다|어떤 것|다른 macht|dies|tun|etwas|anders esto|esto|hace|algo|diferente Bu farklı bir şey mi yapıyor? ¿Esto hace algo diferente? 이것이 다른 무언가를 하나요? Macht das etwas anderes? VEDANTAM: I don’t think it’s doing something qualitatively different. 베단탐|나|~않다|생각하다|그것이|하고 있다|어떤 것|질적으로|다른 Vedantam|ich|nicht|denke|es ist|tut|etwas|qualitativ|anders Vedantam|yo|no|pienso|eso es|haciendo|algo|cualitativamente|diferente VEDANTAM: Kalitatif olarak farklı bir şey yaptığını sanmıyorum. VEDANTAM: No creo que esté haciendo algo cualitativamente diferente. VEDANTAM: 저는 이것이 질적으로 다른 무언가를 하고 있다고 생각하지 않습니다. VEDANTAM: Ich denke nicht, dass es qualitativ etwas anderes macht.

I think it’s just allowing political consultants - and I’m sure they must be using this tool - to get at this information much more quickly. 나|생각하다|그것이|단지|허용하고 있다|정치적|컨설턴트들|그리고|나는|확신하다|그들이|~해야 한다|존재하다|사용하고 있다|이|도구|~하기 위해|얻다|~에|이|정보|훨씬|더|빠르게 ich|denke|es ist|einfach|erlaubt|politische|Berater|und|ich bin|sicher|sie|müssen|sein|verwenden|dieses|Werkzeug|um|erhalten|auf|diese|Informationen|viel|schneller|schnell yo|pienso|eso es|solo|permitiendo|políticos|consultores|y|yo estoy|seguro|ellos|deben|estar|usando|esta|herramienta|para|obtener|a|esta|información|mucho|más|rápido Bence bu sadece politik danışmanlara izin veriyor - ve eminim ki bu aracı kullanmalılar - bu bilgiye daha çabuk ulaşmak için. Creo que solo está permitiendo a los consultores políticos - y estoy seguro de que deben estar usando esta herramienta - acceder a esta información mucho más rápido. 저는 이것이 정치 컨설턴트들이 - 그리고 그들이 이 도구를 사용하고 있을 것이라고 확신합니다 - 이 정보를 훨씬 더 빠르게 얻을 수 있도록 해준다고 생각합니다. Ich denke, es ermöglicht politischen Beratern - und ich bin mir sicher, dass sie dieses Tool nutzen müssen - diese Informationen viel schneller zu erhalten. So if you’re a political consultant who isn’t using Google Correlate, I actually think you’re probably being irresponsible. 그래서|만약|당신이|한|정치적|컨설턴트|~인|~않다|사용하고 있다|구글|코렐레이트|나|실제로|생각하다|당신이|아마|되고 있다|무책임한 also|wenn|du bist|ein|politischer|Berater|der|nicht|verwendet|Google|Correlate|ich|tatsächlich|denke|du bist|wahrscheinlich|bist|unverantwortlich así que|si|tú eres|un|político|consultor|que|no está|usando|Google|Correlate|yo|de hecho|pienso|tú eres|probablemente|siendo|irresponsable したがって、Google Correlateを使用していない政治コンサルタントの場合、実際にはおそらく無責任だと思います。 Yani, Google Correlate kullanmayan bir politik danışman iseniz, büyük ihtimalle sorumsuz olduğunuzu düşünüyorum. Así que si eres un consultor político que no está usando Google Correlate, en realidad creo que probablemente estás siendo irresponsable. 그래서 만약 당신이 Google Correlate를 사용하지 않는 정치 컨설턴트라면, 저는 당신이 아마도 무책임하다고 생각합니다. Wenn Sie also ein politischer Berater sind, der Google Correlate nicht nutzt, denke ich tatsächlich, dass Sie wahrscheinlich unverantwortlich sind.

Because what this is showing us is that if you’re a Democrat who’s trying to reach Democratic voters, one very effective way to do it is to organize something to do with vegetarian cooking. 왜냐하면|무엇이|이것이|이다|보여주고 있는|우리에게|이다|~라는 것|만약|당신이 ~이다|하나의|민주당원|~인|노력하고 있는|~하기 위해|도달하다|민주당|유권자들|하나의|매우|효과적인|방법|~하기 위해|하다|그것을|이다|~하기 위해|조직하다|무언가|~하기 위한|하다|~와 관련된|채식|요리 weil|was|dies|ist|zeigt|uns|ist|dass|wenn|du bist|ein|Demokrat|der ist|versucht|zu|erreichen|demokratische|Wähler|eine|sehr|effektive|Möglichkeit|zu|tun|es|ist|zu|organisieren|etwas|zu|tun|mit|vegetarischem|Kochen porque|lo que|esto|está|mostrando|nos|es|que|si|eres|un|demócrata|que está|tratando|a|alcanzar|demócratas|votantes|una|muy|efectiva|manera|a|hacer|eso|es|a|organizar|algo|para|hacer|con|vegetariana|cocina Bunun bize gösterdiği şey, Demokrat seçmenlere ulaşmaya çalışan bir Demokrat iseniz, bunu yapmanın çok etkili bir yolunun vejetaryen yemeklerle ilgili bir şeyler organize etmektir. Porque lo que esto nos está mostrando es que si eres un demócrata que intenta llegar a votantes demócratas, una forma muy efectiva de hacerlo es organizar algo relacionado con la cocina vegetariana. 이것이 보여주는 것은 민주당원으로서 민주당 유권자에게 다가가고자 할 때, 매우 효과적인 방법 중 하나는 채식 요리와 관련된 무언가를 조직하는 것입니다. Denn was uns das zeigt, ist, dass wenn Sie ein Demokrat sind, der versucht, demokratische Wähler zu erreichen, eine sehr effektive Möglichkeit, dies zu tun, darin besteht, etwas mit vegetarischem Kochen zu organisieren. And you can be pretty sure that almost everyone who shows up is going to be somebody who you want to talk to. 그리고|당신은|~할 수 있다|~이다|꽤|확신하는|~라는 것|거의|모든 사람|~인|나타나는|나타나다|~이다|~할 것이다|~하기 위해|~이다|누군가|~인|당신이|원하다|~하기 위해|이야기하다|~에게 und|du|kannst|sein|ziemlich|sicher|dass|fast|jeder|der|erscheint|auf|ist|wird|zu|sein|jemand|der|du|willst|zu|sprechen|mit y|tú|puedes|estar|bastante|seguro|que|casi|todos|que|se presenta|arriba|es|va|a|ser|alguien|que|tú|quieres|a|hablar|con Ve ortaya çıkan neredeyse herkesin konuşmak istediğin biri olacağından emin olabilirsin. Y puedes estar bastante seguro de que casi todos los que se presenten van a ser personas con las que quieres hablar. 그리고 거의 모든 참석자가 당신이 대화하고 싶은 사람일 것이라는 것을 확신할 수 있습니다. Und Sie können sich ziemlich sicher sein, dass fast jeder, der erscheint, jemand sein wird, mit dem Sie sprechen möchten. WERTHEIMER: NPR’s science correspondent Shankar Vedantam. WERTHEIMER|NPR의|과학|특파원|Shankar|Vedantam WERTHEIMER|NPRs|Wissenschafts|Korrespondent|Shankar|Vedantam WERTHEIMER|de NPR|ciencia|corresponsal|Shankar|Vedantam WERTHEIMER: El corresponsal de ciencia de NPR, Shankar Vedantam. WERTHEIMER: NPR의 과학 기자 샹카르 베단탐. WERTHEIMER: NPRs Wissenschaftskorrespondent Shankar Vedantam.

Shankar, thank you. Shankar|감사하다|당신에게 Shankar|danke|dir Shankar|gracias|a ti Shankar, gracias. 샹카르, 감사합니다. Shankar, danke.

VEDANTAM: Thanks, Linda. 베단탐|고마워|린다 Vedantam|danke|Linda gracias||Linda VEDANTAM: Gracias, Linda. VEDANTAM: 감사합니다, 린다. VEDANTAM: Danke, Linda.

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