Her er historien om SHEIN, du måske ikke kender here|is|the story|about|SHEIN|you|maybe|not|know Hier ist die Geschichte von SHEIN, die Sie vielleicht noch nicht kennen Ecco la storia di SHEIN che forse non conoscete. Here is the story about SHEIN that you might not know.

- Jeg har bestilt ting fra Shein. - Shein-haul. |||||Shein||haul I|have|ordered|things|from|Shein||haul - I have ordered things from Shein. - Shein haul.

Den her plasticpose er overalt på YouTube og TikTok lige nu. ||||ovunque|||||| ||Plastiktüte|||||||| that|this|plastic bag|is|everywhere|on|YouTube|and|TikTok|right|now This plastic bag is everywhere on YouTube and TikTok right now.

Den kinesiske webshop Shein er blevet en af verdens største tøjproducenter. ||||||||||produttori di abbigliamento that|Chinese|webshop|Shein|is|become|one|of|world's|largest|clothing manufacturers The Chinese webshop Shein has become one of the world's largest clothing manufacturers.

Det er lidt crazy. I overkanten. |||||na medida certa |||||übertrieben |||||sopra le righe it|is|a little|crazy|I|over the top It's a bit crazy. Over the top.

Det er ikke fast fashion som Zara og H&M.; Det er ultra-fast fashion. ||||moda||Zara||||||ultra|| it|is|not|fast|fashion|like|Zara|and|||it|is|||fashion It's not fast fashion like Zara and H&M.; It's ultra-fast fashion.

De producerer op til 6000 styles om dagen. ||||estilos|| they|produce|up|to|styles|per|day They produce up to 6000 styles a day.

Juhu! Uhu Yay Yay!

Men hvorfor er Shein blevet så populært? but|why|is|Shein|become|so|popular But why has Shein become so popular?

Engang havde man fire sæsoner med nye kollektioner på catwalken. |||||||coleções|| |||||||||passerella once|had|one|four|seasons|with|new|collections|on|the catwalk Once, there were four seasons with new collections on the catwalk.

Forår, sommer, efterår og vinter. Men så kom fast fashion-mærkerne. ||outono|||||||| ||||||||||die Marken spring|summer|autumn|and|winter|but|then|came|fast||the brands Spring, summer, autumn, and winter. But then fast fashion brands came.

De tjente på billigt tøj i store mængder. |guadagnavano||||||quantità they|earned|on|cheap|clothes|in|large|quantities They profited from cheap clothing in large quantities.

De opfandt mikrosæsoner. Nogle mærker har op til 52 kollektioner om året. they|invented|microsasons|some|brands|have|up|to|collections|a|year They invented micro-seasons. Some brands have up to 52 collections a year.

Altså en ny hver uge. Nu har vi så ultra-fast fashion - so|a|new|every|week|now|have|we|so|||fashion That is, a new one every week. Now we have ultra-fast fashion -

- hvor det går så hurtigt, at man ikke kan kalde det en mikrosæson. ||||||||||||microssa where|it|goes|so|fast|that|one|not|can|call|it|a|microsason - where it goes so fast that you can't even call it a micro-season.

En top mere. |cima| a|top|more One more top.

Det er blandt andet, fordi nye trends opstår hele tiden - ||tra|||||nascono|| it|is|among|other|because|new|trends|arise|whole|time This is partly because new trends are constantly emerging -

- på fx Instagram og TikTok. Det har Shein fået en kæmpe forretning ud af. |||||||||||affare|| on|for example|Instagram|and|TikTok|it|has|Shein|gotten|a|huge|business|out|of - on platforms like Instagram and TikTok. Shein has built a huge business from this.

Shein blev grundlagt under navnet ZZKKO i 2008 af Chris Xu - |||||ZZKKO|||Chris| Shein|was|founded|under|name|ZZKKO|in|by|Chris|Xu Shein was founded under the name ZZKKO in 2008 by Chris Xu -

- en forretningsmand, der holder sig fra medierne. |empresário||||| a|businessman|who|keeps|himself|from|the media - a businessman who stays away from the media.

I 2013 begyndte virksomheden at sende varer, primært tøj og accessories - |||||||||acessórios in|began|the company|to|send|goods|primarily|clothing|and|accessories In 2013, the company began shipping goods, primarily clothing and accessories -

- direkte fra producenterne i Kina til forbrugere i hele verden. directly|from|the producers|in|China|to|consumers|in|all|world - directly from manufacturers in China to consumers around the world.

De skiftede navn til først Sheinside og fra 2015 blev det bare Shein. |||||Sheinside|||||| they|changed|name|to|first|Sheinside|and|from|became|it|just|Shein They changed their name to first Sheinside and from 2015 it became just Shein.

Alt er pakket enkeltvis i de her poser. Det er blevet en kæmpe ting. everything|is|packed|individually|in|these|these|bags|it|is|has become|a|huge|thing Everything is packed individually in these bags. It has become a huge thing.

- En lynlås her. - Det er tid til haul. a|zipper|here|it|is|time|to|haul - A zipper here. - It's time for haul.

- Alt er virkelig billigt. - Den er billig, men meget blød. everything|is|really|cheap|it|is|cheap|but|very|soft - Everything is really cheap. - It's cheap, but very soft.

20 ting for 1000 kr. things|for|kr 20 items for 1000 DKK.

Shein bruger algoritmer til at spotte trends på fx TikTok og Instagram - Shein|uses|algorithms|to|to|spot|trends|on|eg|TikTok|and|Instagram Shein uses algorithms to spot trends on platforms like TikTok and Instagram -

- så de på bare tre dage har et nyt, billigt design. |they|in|just|three|days|have|a|new|cheap|design - so they have a new, cheap design in just three days.

Shein har fordoblet deres omsætning otte år i træk. Shein|has|doubled|their|revenue|eight|years|in|row Shein has doubled their revenue for eight consecutive years.

De siger, at de producerer i begrænset antal for at undgå spild - |||||||||||Verschwendung they|say|that|they|produce|in|limited|number|to|to|avoid|waste They say they produce in limited quantities to avoid waste -

- men hurtigt opskalere. ||escalar |quickly|scale up - but quickly scale up.

Når deres produkter bliver populære, kan de sætte skub i produktionen. when|their|products|become|popular|can|they|set|push|in|production When their products become popular, they can ramp up production.

Men det virker for godt til at være sandt. but|it|seems|too|good|to|to|be|true But it seems too good to be true.

Alt fast fashion har et eller andet. all|fast|fashion|has|a|or|other All fast fashion has something.

De behandler medarbejdere dårligt eller er dårlige for klimaet. they|treat|employees|poorly|or|are|bad|for|climate They mistreat employees or are bad for the climate.

Shein er ikke gennemsigtige omkring, hvordan deres virksomhed fungerer. |||transparent||||| Shein|is|not|transparent|about|how|their|business|operates Shein is not transparent about how their business operates.

De fortæller ikke om deres materialer eller om deres forsyningskæder. |||||||||cadeias de suprimento They|tell|not|about|their|materials|or|about|their|supply chains They do not disclose their materials or their supply chains.

Fashion Revolution laver hvert år et indeks over 250 af de største brands. |||||||||||marcas Fashion|Revolution|makes|every|year|an|index|of|of|the|largest|brands Fashion Revolution publishes an index of 250 of the largest brands every year.

I 2021 var Shein i kategorien med lavest gennemsigtighed. |||||||transparência ||||||der niedrigsten|Transparenz |||||||trasparenza In|was|Shein|in|category|with|lowest|transparency In 2021, Shein was in the category with the lowest transparency.

Den gennemsnitlige score blandt de 250 brands er 23 % - the|average|score|among|the|brands|is The average score among the 250 brands is 23% -

- men Shein endte på 1 %. but|Shein|ended|at - but Shein ended up at 1%.

Mere tøj i dårligere kvalitet er belastende for miljø og klima. ||||||prejudicial|||| more|clothes|in|poorer|quality|is|burdensome|for|environment|and|climate More clothing of poorer quality is burdensome for the environment and climate.

Der bliver produceret over dobbelt så meget tøj som i år 2000. there|is being|produced|over|double|as|much|clothes|as|in|year Over twice as much clothing is produced as in the year 2000.

Både i produktionen og når vi skiller os af med det, er det en belastning. ||||||nos desfazemos|||||||| ||||||||||||||onere both|in|production|and|when|we|get rid|ourselves|of|with|it|is|it|a|burden Both in production and when we dispose of it, it is a burden.

En del af det aflagte tøj, både nyt og brugt, ender i genbrugsbutikker. ||||doado||||||||lojas de segunda mão a|part|of|the|discarded|clothing|both|new|and|used|ends|in|thrift stores Some of the discarded clothing, both new and used, ends up in thrift stores.

Det, man ikke kan få afsat der, ryger videre til lande som Ghana. that|one|not|can|get|sold|there|goes|on|to|countries|like|Ghana What cannot be sold there is sent on to countries like Ghana.

Men der har fx Shein medvirket til - but|there|has|for example|Shein|contributed|to But for example, Shein has contributed to -

- at meget er af så dårlig kvalitet, at det ikke kan genbruges. |||||||||||reciclado that|much|is|of|so|poor|quality|that|it|not|can|be recycled - that much is of such poor quality that it cannot be recycled.

Så havner det på lossepladser, og en del ender i verdenshavene. ||||aterros|||||| |landet||||||||| then|ends up|it|in|landfills|and|some|part|ends|in|oceans So it ends up in landfills, and some ends up in the world's oceans.

Hvor meget tøj, der ender på lossepladsen, er svært at sige. ||||||aterro|||| ||||||Müllplatz|||| how|much|clothing|that|ends|in|landfill|is|difficult|to|say How much clothing ends up in the landfill is hard to say.

Men sikkert dem her. but|certainly|them|here But surely these.

Der kommer hele tiden nye frem, som bruger samme forretningsmodel. |||||||||modelo de negócios |||||||||Geschäftsmodell there|come|all|time|new|forward|who|use|same|business model New ones keep emerging all the time, using the same business model.

Jeg håber, I kunne lide videoen. I|hope|you|could|like|the video I hope you liked the video.

Vi bliver glade for, at I skriver, hvad I godt vil se en video om. we|become|happy|for|that|you|write|what|you|really|want|see|a|video|about We are happy that you write about what you would like to see a video about.