Bliver din næste koncert virtuel? Wird Ihr nächstes Konzert virtuell sein? Will your next concert be virtual?

Det her er fremtidens koncertoplevelse. This is the concert experience of the future.

Nye koncertformer er big business for både artister og musikbranchen. New concert formats are big business for both artists and the music industry.

Ariana Grande-pakken. Ariana Grande suits.

Det er jo astronomiske tal for manden, som har lavet Astroworld. These are astronomical numbers for the man who created Astroworld.

Men skal vi måske vinke farvel til koncerter, som vi kender dem? But should we wave goodbye to concerts as we know them?

Eller er det bare endnu et sted at opleve vores idoler? Or is it just another place to see our idols?

Fortnite er ikke nødvendigvis et godt sted til en koncert. Fortnite is not necessarily a good place for a concert.

Men det er attraktivt, at der er mange mennesker og penge. But the fact that there are a lot of people and money is attractive.

Det går op og ned i showbiz, men det seneste år har det gået mest ned.

Velkommen til pressemøde her i Statsministeriet. Welcome to a press conference here at the Prime Minister's Office.

Hurtigt begyndte alternativer til fysiske koncerter at se dagens lys. Soon, alternatives to physical concerts began to emerge.

Sange har fået debut på TikTok. Koncerter er afholdt på IG Live. Songs have made their debut on TikTok. Concerts have been held on IG Live.

Og så er det her blevet et fænomen. And so this has become a phenomenon.

Mange er trætte af soveværelseskoncerter. Many people are tired of bedroom concerts.

Kristian Karl er musikjournalist.

Der opstod en længsel efter en musikoplevelse, der var anderledes. There was a longing for a music experience that was different.

Der kunne koncerter i computerspil virkelig blive stort. That's where video game concerts could really be big.

Men hvordan blev Fortnite attraktivt for nogle af de største artister? But how did Fortnite become attractive to some of the biggest artists?

Gaming er større end musik og film tilsammen. Gaming is bigger than music and movies combined.

Sara Sadiq Frost er medforfatter på "Alle gamer, ordbogen". Sara Sadiq Frost is co-author of "All Gamer, The Dictionary".

Alle har set gaming som en lillebror, der ikke ved, hvad han laver. Everyone has seen gaming as a little brother who doesn't know what he's doing.

Han er skudt i vejret, og det er først nu, alle opdager det. He's skyrocketed and it's only now that everyone realizes it.

Ifølge Epic Games' direktør skal Fortnite skal være mere end et spil - According to Epic Games' CEO, Fortnite needs to be more than a game

- og ultimativt skabe "sit eget metaverse". - and ultimately create "its own metaverse".

Fortnite er altså ikke begrænset til sit eget spilunivers som andre spil. Fortnite is not limited to its own game universe like other games.

Spillet kan agere reklamesøjle for alt fra Marvel-universet - The game can act as an advertising pillar for anything from the Marvel universe

- til Star Wars og John Wick.

Det er attraktivt for andre at være med. It's attractive for others to join.

Det kunne de have fået noget ud af for lang tid siden. They could have gotten something out of it a long time ago.

Der kan komme meget ud af det. A lot can come out of it.

Det har været en frugtbar strategi, men ikke uden kritik. It has been a fruitful strategy, but not without criticism.

Harry vil have Fortnite forbudt i Storbritannien. Harry wants Fortnite banned in the UK.

Intet har dog trukket folk til skærmen som de interaktive koncerter. However, nothing has drawn people to the screen like interactive concerts.

Senest optrådte Ariana Grande i spillet. Most recently, Ariana Grande appeared in the game.

Hun er en af de få, hvis avatar har stået på den virtuelle scene. She is one of the few whose avatar has been on the virtual stage.

Musikindustrien har villet være med hos gaming længe: The music industry has wanted to join gaming for a long time:

Få et nummer med på FIFA-soundtracket - Get a track on the FIFA soundtrack

- blive spillet på en GTA-radiokanal, være gæster på en GTA-radiokanal.

Nu er der endnu flere muligheder for at få brancherne til at tale sammen. Now there are even more opportunities to get industries talking to each other.

Det er et kæmpe marked, en kæmpe målgruppe. It's a huge market, a huge target audience.

Når man nu har opdaget de her in-game-koncerter - Now that you've discovered these in-game concerts

- er der dollartegn i øjnene på dem. - there are dollar signs in their eyes.

Marshmello, Travis Scott og Ariana Grande i Fortnite har vist - Marshmello, Travis Scott and Ariana Grande in Fortnite have shown

- at det kan lade sig gøre. - that it can be done.

Travis Scott er stadig den ukronede konge inden for genren. Travis Scott is still the uncrowned king of the genre.

I alt endte næsten 46 millioner med at deltage i eventen: In total, almost 46 million people ended up participating in the event:

60 gange flere, end han optrådte for på sin fire måneder lange world tour. 60 times more than he performed for on his four-month world tour.

For slet ikke at nævne dem, der så med på streamingtjenester. Not to mention those who watched on streaming services.

Det er ikke tilfældigt, det var Travis Scott. It's no coincidence it was Travis Scott.

Han er åben for kommercielle samarbejder - He is open to commercial collaborations

- med alle fra McDonald's til PlayStation.

Han tænker sig selv som et produkt, et brand. He thinks of himself as a product, a brand.

Det er fint, men det er nok ikke tilfældigt - That's fine, but it's probably not a coincidence.

- at den artist, der tænker sig selv mest som en form for virksomhed - - that the artist who thinks of themselves most as a form of business

- at han som den første har tænkt: Der er noget potentiale her. - that he was the first to think: There's potential here.

Ja, for selvom koncerten i Fortnite er gratis - Yes, because even though the concert in Fortnite is free

- skal man ikke tro, at han gik hjem med lommerne tomme. - you don't want to think he went home with empty pockets.

Hans optræden sendte hans nye single ind som nr. 1 på verdenshitlisterne - His performance sent his new single to No. 1 on the world charts.

- med over 7 mio. afspilninger på Spotify inden for de første 24 timer. - with over 7 million plays on Spotify in the first 24 hours.

Og der er selvfølgelig intet Fortnite-event uden skins. And of course, no Fortnite event is complete without skins.

Og fans, som deltog, fik en mail bagefter om - And fans who participated got an email afterwards saying

- at der var fysiske varer til salg. - that there were physical goods for sale.

Erhvervsmagasinet Forbes estimerer - Business magazine Forbes estimates

- at han omsatte 20 mio. dollars på sin Fortnite-optræden - - that he made 20 million dollars from his Fortnite performance

- altså 4 mio. dollars pr. show. - That's 4 million dollars per show.

Fire gange mere, end han tjente per show på sin fysiske tour. Four times more than he earned per show on his physical tour.

Unge er villige til at bruge penge på at købe et skin i spillet - Young people are willing to spend money on buying an in-game skin

- hvor de ligner Ariana Grande under koncerten. - where they look like Ariana Grande during the concert.

Det tjener Grande penge på. That's how Grande makes money.

Jeg er ikke helt inde i, hvordan koncerterne bliver til -

- men artister som Scott og Grande bliver millionærer på en optræden. - but artists like Scott and Grande become millionaires in one performance.

De har ikke selv animeret de her karakterer - They didn't animate these characters themselves

- men kan bare se pengene vælte ind. - but can just see the money pouring in.

Nogle kommercielle kræfter ruller af sted her - Some commercial forces are at work here.

- og man skal ikke undervurdere, hvor mange penge der bruges på ting - - and you shouldn't underestimate how much money is spent on things

- som fx at få din karakter til at ligne Grande eller Scott. - like making your character look like Grande or Scott.

Men de virtuelle koncerter erstatter nok ikke de fysiske lige foreløbig. But virtual concerts are unlikely to replace physical ones anytime soon.

Der kommer masser af liveoplevelser. Det her er endnu en ting - There will be plenty of live experiences. This is just one more thing...

- vi har fundet på, for at bruge tiden på noget. - we've come up with to pass the time.

Lige nu er det helt nyt, at en rapper optræder i Fortnite - Right now, it's brand new that a rapper is appearing in Fortnite.

- og at Ariana Grande optræder der, men hvad når 10-20 stjerner har? - and that Ariana Grande is performing there, but what about when 10-20 stars have?

Hvad med de mellemstore navne? Gider folk troppe op for - What about the medium-sized names? Do people bother to show up for...

- at se en mellemstor artist med to halvstore hits? - to see a mid-sized artist with two mid-sized hits?

Det kan jeg være i tvivl om, men jeg tror - I may have doubts about that, but I think

- at vi vil se større overlap mellem musik- og spilbranchen. - that we will see more overlap between the music and gaming industries.

Der er for meget potentiale i det, til at det ikke fortsætter. There's too much potential for it not to continue.

Jeg håber, det fortsat er lige så ambitiøst som fx med Ariana Grande. I hope it continues to be as ambitious as Ariana Grande, for example.

For man har fået en unik oplevelse. Because you've had a unique experience.

Initiativet er en balance, fordi det gaming, har været for mange - The initiative is a balance, because gaming has been too many

- er en mulighed for at gå ind i et univers og gøre det sit eget. - is an opportunity to enter a universe and make it your own.

Når en artist siger: Jeg kommer lige her - When an artist says: I'll be right here...

- skal det nok være et tilvalg, en mulighed i universet. - it should be an option, a possibility in the universe.

Det vil jo være gamere uden interesse i det - It will be gamers with no interest in it

- der bare gerne vil spille deres spil. - who just want to play their games.

Måske ser vi flere in-game-koncerter i andre yndlingsspil. Maybe we'll see more in-game concerts in other favorite games.

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