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Communication across cultures

Steve Kaufmann, one of the founders of The Linguist, recently attended a language learning conference in Germany.
One of the ideas he came back with from one of the workshops was that not all failure in communication across cultures is language-based. Some of it is also based on cultural differences.
One of the slides showed this date from Culture Reactive:

Linear cultures – Northern EuropeanMulti-active – Latins, Africans, Slavs, Indians, Middle EasternReactive – Asians
People from different cultures working together causes problems. It is not just language.

Does this make sense? Agree or disagree?

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