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LingQ Academy - Tech Startup Course, How To Get Featured on Large Publications (Without Guest Posting) (2)

How To Get Featured on Large Publications (Without Guest Posting) (2)

BuzzSumo filters out the most popular content on a website (sorted by social shares), so you can see what topics and type of content has performed well in the past.

Let's say I decided I wanted to be republished on Business Insider. When I type Businessinsider.com into BuzzSumo, here are my results:

Some of the results are celebrity and news stories, so I'll ignore those. The top evergreen article topics include unhealthy jobs, million-dollar retirement accounts, vocabulary and mentally strong people. Only one of the top posts is a list post (13 things mentally strong people avoid).

Armed with this knowledge, I would then go back into my archives to find a post that fits the bill. When you're doing the same research, look for content you've published previously in the same or similar topics and format as the high performing posts on the publication. Checklist

Did you choose the top publication you want to go after first? Did you use BuzzSumo to find the most popular posts on the publication? Did you go through your archives to find a previously published post that would fit in well? If you checked off all of the boxes, you can move onto the next step..

Step 3: Craft a Compelling Republishing Pitch

After you've identified your first target and found the perfect article for the website, it's pitch time! Since you likely already found the publication's guidelines when you were checking if they take republished content, take this time to read through their contribution guidelines. Often, you'll get information on how to pitch your content in these guidelines, which will be helpful in getting your pitch accepted. Aside from following direction, here are a few ways to ensure your content is accepted.

Pitch Original Content

First If you're pitching a site like Huffington Post or Elite Daily and you want to republish consistently, it's best to write one original article first. Remember that you have to rise above and stand out from the crowd. Pitching a unique piece of content tailored specific to the publication will help you get an author profile, which will give you a lot more freedom later on.

There are plenty of publications you can get away with pitching republished content to right off the bat, but avoid this with more “in demand” platforms.

Pitch to the Right Editor

To ensure your pitch will be accepted it's important to get the pitch in front of the right person. You can usually find contact information for the editorial team on their “team” or “contact” page, or even their contribution guidelines. For example, the Huffington Post has the contact information on their “About Us” page:

Often, the publication will have a generic email address for pitches, like the Huffington Post does:

I usually send the pitch to the editor of the section I'd like to see my work on, and copy the generic email address. Often that generic address becomes a wasteland of pitches.

Or you can make it easy on yourself and use our free spreadsheet.

If the publication doesn't list the email addresses of the editors, try the most common variations: firstname@example.com

firstnamelastname@example.com

firstname.lastname@example.com

firstinitiallastname@example.com

How to Craft the Perfect Pitch

I don't need to tell you that your pitch is the difference between having your content accepted and having it rejected. Right?

Editors get a constant barrage of generic pitches to their inbox. Whether you're pitching a guest post or your republished content, you need to make your pitch stand out and personalize it. This means no copy and pasting your last pitch!

The elements of a great pitch include:

A eye-catching subject-line

Addressing the editor by name

A personal connection point

A quick explanation of why and how your content will serve their audience

The content itself in the body of the email (many editors won't bother opening links and documents) A link to the content.

I wanted to make it super easy on you to execute this information, so just copy, paste, and change this pitch email:

Subject: [Something eye-catching and not generic]

“Hi [Editor name],

[Personal connection point]

I recently wrote an article about [topic] which my audience has enjoyed. I think [publication name's] audience would love the article as well, because [why? ].

I've included the article in the body of this email below, and if you'd rather check the original article out here is the link: [link].

If you enjoy the article and think it would be a good fit, I would love to have it republished on [publication name].

Let me know what you think.

[Your name]”

If I were pitching the editor for the Business section of The Good Men project, for example, I might send the following pitch:

“Hi Kimanzi!

I interviewed you for my podcast in 2015 and my listeners loved your episode. Thank you again for coming on the show!

I recently wrote an article about finding a business idea which my audience enjoyed. I think The Good Men Project's audience would love the article as well, because you've recently published an article about starting a business, and a few people who commented said they would love to start one but didn't have an idea. I've included the article in the body of this email below, and if you'd rather check the original article out here is the link: http://unsettle.org/example-link

If you enjoy the article and think it would be a good fit, I would love to have it republished on The Good Men Project.

Let me know what you think.

Sincerely, Sarah

[Body of article]”

Checklist

Did you find the section editor's name and contact information? Did you create a compelling pitch? Did you include the post in the body of the email? Once you've crafted the perfect pitch, you'll want to know how to... Step 4: Set Your Content Up for Massive Success

So you've pitched your content, and it's been accepted. Congratulations!

Now you just have to make sure the effort pays dividends. Here are a few best practices to follow to increase the clicks, likes, shares, and most importantly, traffic and conversions:

1. Set an Objective

It's impossible to know if something is effective if you don't have an objective. What are you hoping to achieve with your republished content?

If you're reading this, chances are you want more traffic to your website. Traffic could be your main objective for republishing.

But often email subscribers are the main goal, and people hope to convert their traffic - or, even better - convert directly from the republished post.

So before you begin republishing - as with anything you do - set an objective for it. What do you want to accomplish? The two most common and lucrative objectives are for traffic and email subscribers.

Once you have set your objective…

2. Get the Content Ready for Republishing

When you're republishing content, it's your responsibility to send the content to the publisher, who will usually request that you send them the content (don't expect that they'll pull it off your website for you). If you have an author profile where you can load the content directly, you'll have a bit more freedom over how you treat it, but sometimes that comes later. Don't just send the publisher the content as you have it on your website. Spend the time to ensure that it will meet your objectives.

Review links back to your other content: Usually, you'll have internal links within your content that refer back to other pieces of content. Most of the time when you republish your content those links will remain the same. However, it's a good idea to review them to see if they are the ones you want to remain in the republished version. Do NOT spam or go overboard with links. One or two links back to your website will be far more compelling for the reader to click than if every second sentence has a link. Make any changes to the content: If you want to take the approach of changing 20-25% of your content just in case, this is your opportunity to do it. Make any changes you want to before sending it to the publisher. Tweak the format to fit in with the publication: Even if you've already been accepted to republish your content, you still need to make sure it fits in with the publication. You did the research to pitch the content most likely to fit in already, but if it's still not a perfect fit, you can always rearrange the information and change the format. Follow the contributor guidelines: Most publications are pitched dozens of articles every day. To stand out and make sure you make your submission is accepted, follow the contributor guidelines, even if that means changing core points in your original piece. Be sure to follow the public guidelines the publication sets, as well as any guidelines they send you through email. Elephant Journal for example has specific guidelines for republishing, which I found out about through an email: Make it so easy the editor can't say no: You want to make it as easy as possible for the publisher to say “yes” to the post, so it should be something they can just load into their content management system and schedule. For example, if you want canonical tags, make sure to put the post into HTML and include the tags. Don't give the editor more to do than they already have. Checklist

Did you set your objective for republishing? Did you review your links back to other content on your website? Did you change a portion of the content? Did you change the format to fit in? Did you follow the contributor guidelines? Did you make it so easy the editor can't say no? When the content is ready for republishing, time to open up your email and...

3. Send the Publisher Your Content

Once you've made the content ready for republishing, it's time to send the content to the publisher. But don't just load the submission into email and press send. Go the extra mile to make the submission work double-time for you.

When you're sending the editor your submission, include a bio at the bottom of the post. Let them know in the body of your email that you've included it, and request that it remain at the end of your post instead of in an author box, like my article on Elite Daily: It's almost pointless to have an article republished otherwise - for example, Lifehack.org gives their authors very little credit for their work: When your bio is actually just an extension of your submission, people are far more likely to read it and take action on your call to action. Author boxes usually isolate your information from the post and most people don't read them. If your objective is to get more traffic, ensure your call to action is as benefits driven as possible. If they click the link to your website, what problem will your website solve for them?

If your objective is to get more email subscribers, create a content upgrade to use as an opt-in offer that compliments the content you are pitching to republish.

After you've created a bio, and made it so easy to accept your piece that the editor can hardly say no, get ready to capture the best possible results. Checklist

Did you create a compelling bio to go along with your submission? Did you request the bio remain directly under (and as part of) the content? Don't skip this step! It's one of the most important steps. Step 5: Set Your Website Up to Capture More Leads

While republishing your existing content is far easier than guest posting, there are still a few things you should be doing when your piece goes live on the other website to make sure your efforts pay off.

Create Related Content

Let's say you get your cherished piece of content up on the larger publication. A reader enjoys it enough to read to the end. They see your bio, follow your call to action and wind up on your website. Why let that forward-moving momentum with your website go waste?

You may have a new fan on your hands, but why not give them even more to do? Do this by complementing the topic of the republished content - the topic they originally found out about you from.

Schedule a piece of complementary content to go live on your own website for those who were interested enough to follow your call to action.

Optimize Your Calls to Action

Whether your objective through this republishing process is traffic or email subscribers, when the audience of the host publication lands on your website, it's still important to capture their information so you can continue to communicate with them. When the republish date comes along, optimize your Welcome Mat, List Builder andSmart Bar to capture those visitor's information. Make it even more enticing for the visitor to enter their information by creating an opt-in offer that compliments the topic of the republished post.

If you want to get really fancy, you can even create custom calls to action based on what site they're coming from.

How To Get Featured on Large Publications (Without Guest Posting) (2) |||||||||Submission Wie man in großen Publikationen vorgestellt wird (ohne Gastbeiträge) (2) Cómo aparecer en publicaciones grandes (sin publicación de invitados) (2) Comment obtenir des articles dans de grandes publications (sans guest posting) (2) Come farsi notare dalle grandi testate (senza fare il guest posting) (2) ゲスト投稿なしで)大きな出版物に掲載される方法 (2) 대형 출판물에 추천되는 방법(게스트 포스팅 없이) (2) (2) Kaip gauti rekomenduojamų didelių leidinių (be svečių skelbimo) (2) Hoe je in de kijker komt bij grote publicaties (zonder gastpublicaties) (2) Jak uzyskać wyróżnienie w dużych publikacjach (bez wpisów gościnnych) (2) Como obter destaque em grandes publicações (sem publicação de artigos como convidado) (2) Как попасть на страницы крупных изданий (без гостевого постинга) (2) Büyük Yayınlarda Nasıl Öne Çıkılır (Konuk Yazarlık Yapmadan) (2) 如何在大型出版物上获得专题报道(无需客座发帖)(2) 如何在大型出版品上取得專題報導(無需客座發文)(2)

BuzzSumo filters out the most popular content on a website (sorted by social shares), so you can see what topics and type of content has performed well in the past. BuzzSumo|||||||||||||social media shares|||||||||||||||| BuzzSumo filtra el contenido más popular en un sitio web (ordenado por compartir en redes sociales), para que pueda ver qué temas y tipo de contenido ha funcionado bien en el pasado. BuzzSumo отфильтровывает наиболее популярный контент на сайте (отсортированный по социальным долям), чтобы вы могли увидеть, какие темы и типы контента были успешными в прошлом.

Let's say I decided I wanted to be republished on Business Insider. ||||||||reprinted again|||Business Insider Digamos que decidí que quería volver a publicarlo en Business Insider. Допустим, я решил, что хочу быть опубликованным в Business Insider. When I type Businessinsider.com into BuzzSumo, here are my results: |||Business Insider||||||| Cuando escribo Businessinsider.com en BuzzSumo, estos son mis resultados:

Some of the results are celebrity and news stories, so I'll ignore those. Algunos de los resultados son historias de celebridades y noticias, así que las ignoraré. В некоторых результатах фигурируют знаменитости и новости, поэтому я проигнорирую их. The top evergreen article topics include unhealthy jobs, million-dollar retirement accounts, vocabulary and mentally strong people. ||evergreen||||unhealthy||||retirement|||||| Los principales temas de artículos de hoja perenne incluyen trabajos poco saludables, cuentas de jubilación de millones de dólares, vocabulario y personas mentalmente fuertes. Самые популярные темы вечнозеленых статей - нездоровая работа, пенсионные счета на миллионы долларов, словарный запас и психически сильные люди. Only one of the top posts is a list post (13 things mentally strong people avoid). Solo una de las publicaciones principales es una publicación de lista (13 cosas que las personas mentalmente fuertes evitan). Только один из топ-постов представляет собой список (13 вещей, которых избегают психологически сильные люди).

Armed with this knowledge, I would then go back into my archives to find a post that fits the bill. |||||||||||records|||||||| Armado con este conocimiento, luego volvería a mis archivos para encontrar una publicación que se ajuste a la factura. Вооружившись этими знаниями, я возвращаюсь в свои архивы, чтобы найти подходящий пост. When you're doing the same research, look for content you've published previously in the same or similar topics and format as the high performing posts on the publication. |||||||||||||||||||||||||||publication Cuando esté haciendo la misma investigación, busque contenido que haya publicado anteriormente sobre los mismos temas y formato o similares a las publicaciones de alto rendimiento en la publicación. Когда вы проводите такое же исследование, ищите контент, который вы публиковали ранее в той же или схожей тематике и формате, что и высокоэффективные посты в данной публикации. Checklist Lista de Verificación

Did you choose the top publication you want to go after first? Выбрали ли вы в первую очередь издание, за которое хотите взяться? Did you use BuzzSumo to find the most popular posts on the publication? Did you go through your archives to find a previously published post that would fit in well? ¿Revisaste tus archivos para encontrar una publicación publicada anteriormente que encajara bien? Порылись ли вы в своих архивах, чтобы найти ранее опубликованный пост, который бы хорошо вписался в интерьер? If you checked off all of the boxes, you can move onto the next step.. |||||||items||||||| Si marcó todas las casillas, puede pasar al siguiente paso.

Step 3: Craft a Compelling Republishing Pitch Paso 3: elabore un discurso de republicación convincente

After you've identified your first target and found the perfect article for the website, it's pitch time! Una vez que haya identificado su primer objetivo y haya encontrado el artículo perfecto para el sitio web, ¡es el momento de la presentación! Since you likely already found the publication's guidelines when you were checking if they take republished content, take this time to read through their contribution guidelines. ||||||the publication's||||||||||||||||||submission guidelines| Often, you'll get information on how to pitch your content in these guidelines, which will be helpful in getting your pitch accepted. A menudo, obtendrá información sobre cómo presentar su contenido en estas pautas, que serán útiles para que su propuesta sea aceptada. Aside from following direction, here are a few ways to ensure your content is accepted. Además de seguir las instrucciones, aquí hay algunas formas de asegurarse de que su contenido sea aceptado.

Pitch Original Content Presentar contenido original

First If you're pitching a site like Huffington Post or Elite Daily and you want to republish consistently, it's best to write one original article first. |||||||Huffington Post|||||||||reprint||||||||| Remember that you have to rise above and stand out from the crowd. Recuerda que tienes que elevarte y destacar entre la multitud. Pitching a unique piece of content tailored specific to the publication will help you get an author profile, which will give you a lot more freedom later on. ||||||customized for||||||||||||||||||||| Lanzar una pieza de contenido única adaptada específicamente a la publicación lo ayudará a obtener un perfil de autor, lo que le dará mucha más libertad más adelante.

There are plenty of publications you can get away with pitching republished content to right off the bat, but avoid this with more “in demand” platforms. Hay muchas publicaciones a las que puede salirse con la suya lanzando contenido republicado desde el principio, pero evite esto con más plataformas "en demanda".

Pitch to the Right Editor Lanzamiento al editor correcto

To ensure your pitch will be accepted it's important to get the pitch in front of the right person. Para asegurarse de que su presentación sea aceptada, es importante presentarla frente a la persona adecuada. You can usually find contact information for the editorial team on their “team” or “contact” page, or even their contribution guidelines. For example, the Huffington Post has the contact information on their “About Us” page: |||||||||in||||

Often, the publication will have a generic email address for pitches, like the Huffington Post does: ||||||general purpose||||submissions|||||

I usually send the pitch to the editor of the section I'd like to see my work on, and copy the generic email address. Often that generic address becomes a wasteland of pitches. ||||||desolate area|| A menudo, esa dirección genérica se convierte en un páramo de lanzamientos.

Or you can make it easy on yourself and use our free spreadsheet. ||||||||||||data table O puede ponérselo fácil y usar nuestra hoja de cálculo gratuita.

If the publication doesn't list the email addresses of the editors, try the most common variations: ||||||||||the editorial team|||||different forms Si la publicación no incluye las direcciones de correo electrónico de los editores, pruebe las variaciones más comunes: firstname@example.com first name|| nombre@ejemplo.com

firstnamelastname@example.com First Last|| nombreapellido@ejemplo.com

firstname.lastname@example.com |surname|| nombre.apellido@ejemplo.com

firstinitiallastname@example.com first initial last name|| nombreinicialapellido@ejemplo.com

How to Craft the Perfect Pitch Cómo crear el tono perfecto

I don't need to tell you that your pitch is the difference between having your content accepted and having it rejected. Right?

Editors get a constant barrage of generic pitches to their inbox. ||||steady stream|||||| Los editores reciben un aluvión constante de propuestas genéricas en su bandeja de entrada. Whether you're pitching a guest post or your republished content, you need to make your pitch stand out and personalize it. Ya sea que esté presentando una publicación de invitado o su contenido republicado, debe hacer que su presentación se destaque y personalizarla. This means no copy and pasting your last pitch! |||||copying and pasting||| ¡Esto significa que no tienes que copiar y pegar tu último lanzamiento!

The elements of a great pitch include:

A eye-catching subject-line Una línea de asunto llamativa

Addressing the editor by name

A personal connection point

A quick explanation of why and how your content will serve their audience

The content itself in the body of the email (many editors won't bother opening links and documents) A link to the content.

I wanted to make it super easy on you to execute this information, so just copy, paste, and change this pitch email: ||||||||||carry out|||||||||||

Subject: [Something eye-catching and not generic]

“Hi [Editor name],

[Personal connection point]

I recently wrote an article about [topic] which my audience has enjoyed. I think [publication name's] audience would love the article as well, because [why? |||publication's||||||||| ].

I've included the article in the body of this email below, and if you'd rather check the original article out here is the link: [link].

If you enjoy the article and think it would be a good fit, I would love to have it republished on [publication name].

Let me know what you think.

[Your name]”

If I were pitching the editor for the Business section of The Good Men project, for example, I might send the following pitch:

“Hi Kimanzi! |Kimanzi

I interviewed you for my podcast in 2015 and my listeners loved your episode. Thank you again for coming on the show!

I recently wrote an article about finding a business idea which my audience enjoyed. I think The Good Men Project's audience would love the article as well, because you've recently published an article about starting a business, and a few people who commented said they would love to start one but didn't have an idea. |||||project|||||||||||||||||||||||provided feedback|||||||||||| I've included the article in the body of this email below, and if you'd rather check the original article out here is the link: http://unsettle.org/example-link |disturb disrupt unsettle|||

If you enjoy the article and think it would be a good fit, I would love to have it republished on The Good Men Project.

Let me know what you think.

Sincerely, Sarah Best regards|

[Body of article]”

Checklist

Did you find the section editor's name and contact information? |||||editor's details|||| Did you create a compelling pitch? Did you include the post in the body of the email? Once you've crafted the perfect pitch, you'll want to know how to... Step 4: Set Your Content Up for Massive Success

So you've pitched your content, and it's been accepted. Congratulations!

Now you just have to make sure the effort pays dividends. |||||||||yields results|returns Here are a few best practices to follow to increase the clicks, likes, shares, and most importantly, traffic and conversions: |||||||||||||||||||sales or leads

1\\\\\\\\. Set an Objective

It's impossible to know if something is effective if you don't have an objective. What are you hoping to achieve with your republished content?

If you're reading this, chances are you want more traffic to your website. Traffic could be your main objective for republishing.

But often email subscribers are the main goal, and people hope to convert their traffic - or, even better - convert directly from the republished post.

So before you begin republishing - as with anything you do - set an objective for it. What do you want to accomplish? |||||achieve goals The two most common and lucrative objectives are for traffic and email subscribers. |||||profitable|obiettivi||||||

Once you have set your objective…

2\\\\\\\\. Get the Content Ready for Republishing

When you're republishing content, it's your responsibility to send the content to the publisher, who will usually request that you send them the content (don't expect that they'll pull it off your website for you). |||||||||||||editore||||||||||||||||||||| If you have an author profile where you can load the content directly, you'll have a bit more freedom over how you treat it, but sometimes that comes later. Don't just send the publisher the content as you have it on your website. Spend the time to ensure that it will meet your objectives.

Review links back to your other content: Usually, you'll have internal links within your content that refer back to other pieces of content. Most of the time when you republish your content those links will remain the same. However, it's a good idea to review them to see if they are the ones you want to remain in the republished version. Do NOT spam or go overboard with links. One or two links back to your website will be far more compelling for the reader to click than if every second sentence has a link. Make any changes to the content: If you want to take the approach of changing 20-25% of your content just in case, this is your opportunity to do it. Make any changes you want to before sending it to the publisher. Tweak the format to fit in with the publication: Even if you've already been accepted to republish your content, you still need to make sure it fits in with the publication. You did the research to pitch the content most likely to fit in already, but if it's still not a perfect fit, you can always rearrange the information and change the format. |||||||||||||||||||||||||rearrange|||||| Follow the contributor guidelines: Most publications are pitched dozens of articles every day. ||contributor||||||||articles|| To stand out and make sure you make your submission is accepted, follow the contributor guidelines, even if that means changing core points in your original piece. Be sure to follow the public guidelines the publication sets, as well as any guidelines they send you through email. Elephant Journal for example has specific guidelines for republishing, which I found out about through an email: Make it so easy the editor can't say no: You want to make it as easy as possible for the publisher to say “yes” to the post, so it should be something they can just load into their content management system and schedule. elefante||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| For example, if you want canonical tags, make sure to put the post into HTML and include the tags. |||||canonical|labels|||||||||||| Don't give the editor more to do than they already have. Checklist

Did you set your objective for republishing? Did you review your links back to other content on your website? Did you change a portion of the content? Did you change the format to fit in? Did you follow the contributor guidelines? Did you make it so easy the editor can't say no? When the content is ready for republishing, time to open up your email and...

3\\\\\\\\. Send the Publisher Your Content

Once you've made the content ready for republishing, it's time to send the content to the publisher. But don't just load the submission into email and press send. Go the extra mile to make the submission work double-time for you.

When you're sending the editor your submission, include a bio at the bottom of the post. |||||||||author biography|||||| Let them know in the body of your email that you've included it, and request that it remain at the end of your post instead of in an author box, like my article on Elite Daily: It's almost pointless to have an article republished otherwise - for example, Lifehack.org gives their authors very little credit for their work: ||useless|||||||||life hack|||||||||| When your bio is actually just an extension of your submission, people are far more likely to read it and take action on your call to action. Author boxes usually isolate your information from the post and most people don't read them. |||separate||||||||||| If your objective is to get more traffic, ensure your call to action is as benefits driven as possible. If they click the link to your website, what problem will your website solve for them?

If your objective is to get more email subscribers, create a content upgrade to use as an opt-in offer that compliments the content you are pitching to republish. ||||||||||||upgrade|||||||||enhances|||||||

After you've created a bio, and made it so easy to accept your piece that the editor can hardly say no, get ready to capture the best possible results. Checklist

Did you create a compelling bio to go along with your submission? Did you request the bio remain directly under (and as part of) the content? Don't skip this step! It's one of the most important steps. Step 5: Set Your Website Up to Capture More Leads

While republishing your existing content is far easier than guest posting, there are still a few things you should be doing when your piece goes live on the other website to make sure your efforts pay off.

Create Related Content

Let's say you get your cherished piece of content up on the larger publication. |||||beloved|||||||| A reader enjoys it enough to read to the end. They see your bio, follow your call to action and wind up on your website. Why let that forward-moving momentum with your website go waste? |||||progressive energy|||||

You may have a new fan on your hands, but why not give them even more to do? Do this by complementing the topic of the republished content - the topic they originally found out about you from. |||complementing|||||||||||||||

Schedule a piece of complementary content to go live on your own website for those who were interested enough to follow your call to action. ||||complementary||||||||||||||||||||

Optimize Your Calls to Action Enhance||||

Whether your objective through this republishing process is traffic or email subscribers, when the audience of the host publication lands on your website, it's still important to capture their information so you can continue to communicate with them. When the republish date comes along, optimize your Welcome Mat, List Builder andSmart Bar to capture those visitor's information. |||||||||||list builder|and Smart|||||visitors'| Make it even more enticing for the visitor to enter their information by creating an opt-in offer that compliments the topic of the republished post. ||||alluring|||||||||||||||||||||

If you want to get really fancy, you can even create custom calls to action based on what site they're coming from.