When Business Models Don't Work Out When Business Models Don't Work Out Quando os modelos de negócios não funcionam

The question was when it was obvious that the original intent of working for the developing countries, when that fell through how was the refocus - how the refocus would take place. A questão era quando era óbvio que a intenção original de trabalhar para os países em desenvolvimento, quando isso falhou, como foi a reorientação - como a reorientação ocorreria. That was a really challenging one because everything was looking good. I had people up and walking. All the technical riddles were met but then the economic business model which is not my forte that fell apart. That was a painful one and that was a difficult one to kind of come down and realize wow, I should have done the numbers before I started. On the flipside I like where it ended up. So, it wasn't a total loss. But it was a lot of saying well okay let's put that on the shelf until the day when this is ready when it's fully baked and move on to this other variation, see what can happen down that trajectory. So, there's a lot of being able to kind of bite your lip and wince a few times and then move on.