4.09 (G) Module 4 Quiz - Branding and the Entrepreneurial System

Module 4 Quiz: Branding and the Entrepreneurial System TOTAL POINTS 10

Question 1 What is a key tradeoff to selecting a company name that immediately communicates the benefit proposition to consumers?

Such a name might lack ambiguity that will keep a customer interested

No single name can concisely convey a company's benefit proposition to customers This type of name does not offer much flexibility to adapt to technological and other changes in the future

Question 2 What are the three key norms of authenticity?

All of these

Spiritual, physical, and cultural

Functional, emotional, and symbolic

Philosophical, social, and symbolic

Question 3 Which of the following is not an element of personality (as relevant to the United States)?

Exciting

Competent

Sincere

Sophisticated

Rugged

Passion

Question 4 What can help you overcome bias in entrepreneurship?

Work with common interest groups

Apply for accelerators and launch programs

Scour your own networks

All of the options are correct

Question 5 Which of these is not a cause of bias that has been observed in studies of entrepreneurship?

Network Access

Disintermediation

Discrimination

Homophily

Question 6 Which of the following is NOT a difference between an incubator and an accelerator?

The cash investment from the accelerator into the business is minimal

Accelerators typically have a demo day with potential investors, while incubators may not

Time in the accelerator space is typically limit to 3-4 months

Accelerators are typically less selective than incubators

Question 7 Which is not a potential advantage for startups who work with an accelerator:

They are more likely to fail or succeed quickly

Founders no longer need to seek funding

They are faster to get funding

Founders are more mobile afterward

Question 8 Based on empirical research, which strategy was used more frequently by unicorns valued at over $1 billion?

Value chain strategy

Blue ocean strategy

Disruptive strategy

Question 9 Which of the following is a friction associated with cooperation?

All of these are frictions associated with cooperation

Transaction costs – frictions in identifying partners and in contracting

One party is not interested due to factors such as different perceptions or an unclear value proposition

Startup disclosure dilemma – negotiating terms of exchange and disclosing any information may undermine a startup's value Question 10 Which of the following statements about disruptive innovation is NOT true?

Customers are initially able to state a preference for disruptive technologies that improve on only one attribute

All of these statements about disruptive innovation are true

Disruptive technology initially performs worse compared to the existing technology

The trajectory of improvement of disruptive technology is much steeper than existing technology

1 point