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ART OF SALES 2, 4.09 (R) Worksheet and Readings

4.09 (R) Worksheet and Readings

Worksheet: Your Story Matrix Worksheet

Readings: (Optional) https://hbr.org/2017/10/research-for-better-brainstorming-tell-an-embarrassing-story

Want to Close the Deal? Have a Good Story. Ditch the facts-only pitch. Stories with emotion are your most powerful selling tools. (Optional) https://www.inc.com/craig-wortmann/storytelling-emotion-sales-technique.html

Downloads: What's Your Story Chapter 5 PDF: (Required) Chapter 5 of my book looks at how to build a powerful tool that will help you tell the right story at the right time for the right reasons. I wanted you to have this so you could get a start at designing your own Story Matrix. The purpose of the Story Matrix is to be your ‘quiver of arrows,' such that you have easy access to all of your stories. Make sure you think through the “occasions” where you need stories (the rows) and make sure you have a good of each type of story (the columns), and you will be on your way!


4.09 (R) Worksheet and Readings 4.09 (R) Arkusz roboczy i lektury

Worksheet: Your Story Matrix Worksheet

Readings: (Optional) https://hbr.org/2017/10/research-for-better-brainstorming-tell-an-embarrassing-story

Want to Close the Deal? Have a Good Story. Ditch the facts-only pitch. Stories with emotion are your most powerful selling tools. (Optional) https://www.inc.com/craig-wortmann/storytelling-emotion-sales-technique.html

Downloads: What's Your Story Chapter 5 PDF: (Required) Chapter 5 of my book looks at how to build a powerful tool that will help you tell the right story at the right time for the right reasons. I wanted you to have this so you could get a start at designing your own Story Matrix. The purpose of the Story Matrix is to be your ‘quiver of arrows,' such that you have easy access to all of your stories. Make sure you think through the “occasions” where you need stories (the rows) and make sure you have a good of each type of story (the columns), and you will be on your way!