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Tony Robbins Podcast, Strategic Innovation | Tony Robbins Podcast

[Music]

hey this is Tony Robbins listen thanks

for joining me for this podcast my

entire passion in life is helping people

to create an extraordinary quality of

life that means life on your terms and

one of my obsessions for the last thirty

eight years has been business and the

reason is because most of us spend more

time in our work in our business than we

do with our children even when we do

with a spouse a boyfriend a girlfriend

or those that we love a business becomes

an extension of a person's identity and

so I found that if you can help someone

transform their business to a great

extent you transform their life because

it's the place that causes them to grow

and expand and to find a way to add

value and my passion for business is

really simple I love seeing people take

control of their own lives and create

the life that they deserve by finding a

way to do more for other people than

anyone else does

so this podcast has one purpose to truly

help you create business breakthroughs

the psychological insights that can get

you to go to the next level

anything that's usually a chokehold on

the growth of your business 80% of that

is the psychology of the owner and 20%

of the mechanics or the strategies and

I'm a strategist and this podcast will

have both I'm going to share with you

some of the best insights and strategies

that I'm aware of in the field but if

you're gonna really make progress it's

gonna take more than just information or

listening a podcast that's gonna require

some real change and everybody wants

things to be better but nobody wants to

change if you really want to take

control if you want to make real

progress then let's begin the journey

with this business podcast now Netflix

Starbucks Apple Amazon Costco what do

these companies all have in common

strategic innovation all of these

companies rewrote the rules for

competition within their industry they

found unique ways to provide more value

than anyone else and that's why they're

dominating but strategic innovation is

different than constant never-ending

improvement while you can't run a

successful business without making

improvements its strategic innovation

that will help you reshape the landscape

of your business and ultimately take

over your entire industry because the

market will always be searching for

something new and you not your

competitor must be the one to give it to

them you must always be looking for ways

to create something more new or better

than what currently

exists consumers are no longer impressed

with any one new feature or service for

very long they expect a constant

evolution of improvement where they will

simply go elsewhere

that's exactly why Steve Jobs for

instance held weekly meetings with his

operational heads at Apple that would

focus on the latest new products that

the company was developing and envision

the next steps for each product line

Apple was absolutely committed to

strategic innovation and they redefined

each market they entered by creating

brilliant products that put the

competition to shame consider Starbucks

known for its in-store innovations like

the reverse French press clover coffee

or handmade sodas Starbucks is

constantly finding ways to cater to

their clients they're even testing out

smaller express stores in high-density

areas to reduce wait times and many

shops even have smartphone charging

stations available for their customers

strategic innovation is about standing

apart and staying one step ahead it's

about ensuring sustainability and

success in short strategic innovation is

power

now let's hear more about what Tony has

to say about it are you ready to rock

and roll well we're excited because this

morning what I want to talk to you about

briefly is this concept of creating

strategic innovation innovation

everybody thinks about yeah we got an

innovator product we got to innovate our

service but remember I said all business

really is not me it's Drucker said this

is marketing and innovation or

innovation and marketing you're creating

something innovating something bringing

something at the table that's more new

alive a reason for people to do business

with you today that gives you a

competitive advantage because there's

more added value for them to buy your

product or service than anybody else

then you got to market it those two

forces have to be institutionalized in

your organization it used to be you

could come up with a killer service you

come up with a killer product and you

could run or promote or market that

product for five 10 15 years and as long

as a great product you could own the

marketplace especially if you were first

today market cycles I mean I remember

for example in the early 90s Sony used

to have a market cycle where they build

a product and they would have about

four-and-a-half-year market cycle so in

the days let's say even the 80s when

they're building like a Sony Walkman

well they built Sony Walkman in those

days their market cycles in the 70 year

frame didn't what in the 90s to

four-and-a-half years

anybody know what the market cycle is

now no there's a creative product before

they know they got to replace it and

improve it and sell it in that business

six months six months they know that if

they are gonna hold on the customer

every six months they have to find

someone to take it to the next level and

by the way Sony used to do that and they

owned the marketplace who replaced them

in a sense of innovation when it comes

to technology quick Apple Sony was the

Apple but interestingly enough somebody

got to the point where they stopped

doing the same level of innovation they

started coming up with products that

look different but there was no real

innovation innovation isn't just looking

different innovation by the way can be

looking different looks can be an

innovation believe it or not but it

can't be the only innovation over and

over and over again a customer just

getting used to it it doesn't mean

anything there's not enough added value

so what is strategic innovation it means

training everyone in your organization

to think we have two jobs I don't care

if you answer the phone or you work in

the stock room or you're marketing and

sales or your head of accounting I don't

care who you are we do two things here

we innovate and we market anything you

can figure out anything you can bring to

the table that can help us to innovate

make our product or service better in

some way for consumers to meet their

needs the more we can know about their

needs and the more we can find to meet

those needs and anything you can tell us

they can get us out there to educate

people about why ours is better anyway

we can get our message out in a unique

way we all need to know you need to

reward within your organization now

strategic innovation is different than

just constant never-ending improvement

can I concentrate provement is a very

very important principle if you're not

constantly improving you're definitely

gonna be passed up by your competition

but if you're thinking about strategic

innovation what it really means to me is

Rinat rewriting the rules for

competition within an industry within an

area when you change how people compete

when you change the rules you take over

that in just

you shift completely the game so on my

industry the vast majority people spoke

and still do for one to three hours

which many of you yesterday wish I was

one of those people but that's usually

it because what it was is about

inspiration right it's inspired people

and what happened for me is ninety

percent more an hour and 90 minutes and

I was like it's wonderful that's a

useful tool but you know inspirations

like motivation motivation is nice and

it's like a bath you know it doesn't

last me you still take a bath every day

but my view was how do I get people into

immersion how do I put people experience

where their life really changes and so I

change the game and people never even

considered saying we're gonna do three

or four days and nights where you gotta

go fifty hours no one will sit there

they won't sit for a three-hour movie

that someone spent 200 million dollars

on but I changed the game I changed the

rules because once people got the result

even if in the beginning it was tough on

them by the end the level of

transformation was so huge it changed

the rules to change the game it changed

the size they gave me a brand let me

dominate an industry cuz when people

walk up to me throughout my life the

number one phrase you can see me

anywhere in the world dozen times a day

not in December I'm just walking around

is oh my god Tony Robbins you changed my

life

it's like I always say you changed me

thanks for the credit I'm glad I helped

but they'll say that like clockwork

every single time that's different than

I like your product that's different

than I enjoyed your seminar you changed

my life that changes the rules for

competition that created a different way

of competing I didn't do it to compete I

did it because my passion was I love

people and I don't want him just to be

inspired for the moment I want to make

sure they really have the tools the

skills the ability to shift that creates

a lasting change in their life and I

wouldn't settle for anything less so

you'll have to do it to compete you

strategically innovate because you're

obsessed with meeting the needs of your

clients that's the difference now who's

done this

well Sony did it in a really simple way

Sony didn't come and say let's do some

research and let's figure out what

product people need next

cuz when they came out with a Sony

Walkman the entire focus in the music

business was on making things what

bigger or smaller no when they came out

with Sony Walkman the entire industries

making things bigger bigger speakers

bigger woofers bigger everything nobody

was asking for smaller bigger equal

better bigger equals more money bigger

he was more status so what these people

did is they innovated strategically

that's the ability to reinvent the basis

of competition within an existing

industry or invent an entirely new

industry that's what Sony did Morita

said wouldn't it be wonderful if you

could have the same quality of music

that when you're sitting here and you're

chair of these giant speakers when

you're walking around he did not get

that from a focus group he did not get

that by someone telling him he just

tried to figure out what do people need

that they don't even know they need

that's a different game that's when you

start to reinvent things otherwise

you're just an extension of everything

else what do they really need they don't

even know they need he really walked

around he talked to people and they

talked about much they love music and so

forth and he just thought gosh people

are traveling more and more people are

mobile more and more I'm gonna come up

with this idea and so now you know we

think about the Walkman it's like this

ancient dinosaur right this giant thing

in your hand you know compared to this

little tiny you know the newest iPod

they've got that you know it's like the



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[Music]

hey this is Tony Robbins listen thanks

for joining me for this podcast my

entire passion in life is helping people

to create an extraordinary quality of

life that means life on your terms and

one of my obsessions for the last thirty

eight years has been business and the

reason is because most of us spend more

time in our work in our business than we

do with our children even when we do

with a spouse a boyfriend a girlfriend

or those that we love a business becomes

an extension of a person's identity and

so I found that if you can help someone

transform their business to a great

extent you transform their life because

it's the place that causes them to grow

and expand and to find a way to add

value and my passion for business is

really simple I love seeing people take

control of their own lives and create

the life that they deserve by finding a

way to do more for other people than

anyone else does

so this podcast has one purpose to truly

help you create business breakthroughs

the psychological insights that can get

you to go to the next level

anything that's usually a chokehold on

the growth of your business 80% of that

is the psychology of the owner and 20%

of the mechanics or the strategies and

I'm a strategist and this podcast will

have both I'm going to share with you

some of the best insights and strategies

that I'm aware of in the field but if

you're gonna really make progress it's

gonna take more than just information or

listening a podcast that's gonna require

some real change and everybody wants

things to be better but nobody wants to

change if you really want to take

control if you want to make real

progress then let's begin the journey

with this business podcast now Netflix

Starbucks Apple Amazon Costco what do

these companies all have in common

strategic innovation all of these

companies rewrote the rules for

competition within their industry they

found unique ways to provide more value

than anyone else and that's why they're

dominating but strategic innovation is

different than constant never-ending

improvement while you can't run a

successful business without making

improvements its strategic innovation

that will help you reshape the landscape

of your business and ultimately take

over your entire industry because the

market will always be searching for

something new and you not your

competitor must be the one to give it to

them you must always be looking for ways

to create something more new or better

than what currently

exists consumers are no longer impressed

with any one new feature or service for

very long they expect a constant

evolution of improvement where they will

simply go elsewhere

that's exactly why Steve Jobs for

instance held weekly meetings with his

operational heads at Apple that would

focus on the latest new products that

the company was developing and envision

the next steps for each product line

Apple was absolutely committed to

strategic innovation and they redefined

each market they entered by creating

brilliant products that put the

competition to shame consider Starbucks

known for its in-store innovations like

the reverse French press clover coffee

or handmade sodas Starbucks is

constantly finding ways to cater to

their clients they're even testing out

smaller express stores in high-density

areas to reduce wait times and many

shops even have smartphone charging

stations available for their customers

strategic innovation is about standing

apart and staying one step ahead it's

about ensuring sustainability and

success in short strategic innovation is

power

now let's hear more about what Tony has

to say about it are you ready to rock

and roll well we're excited because this

morning what I want to talk to you about

briefly is this concept of creating

strategic innovation innovation

everybody thinks about yeah we got an

innovator product we got to innovate our

service but remember I said all business

really is not me it's Drucker said this

is marketing and innovation or

innovation and marketing you're creating

something innovating something bringing

something at the table that's more new

alive a reason for people to do business

with you today that gives you a

competitive advantage because there's

more added value for them to buy your

product or service than anybody else

then you got to market it those two

forces have to be institutionalized in

your organization it used to be you

could come up with a killer service you

come up with a killer product and you

could run or promote or market that

product for five 10 15 years and as long

as a great product you could own the

marketplace especially if you were first

today market cycles I mean I remember

for example in the early 90s Sony used

to have a market cycle where they build

a product and they would have about

four-and-a-half-year market cycle so in

the days let's say even the 80s when

they're building like a Sony Walkman

well they built Sony Walkman in those

days their market cycles in the 70 year

frame didn't what in the 90s to

four-and-a-half years

anybody know what the market cycle is

now no there's a creative product before

they know they got to replace it and

improve it and sell it in that business

six months six months they know that if

they are gonna hold on the customer

every six months they have to find

someone to take it to the next level and

by the way Sony used to do that and they

owned the marketplace who replaced them

in a sense of innovation when it comes

to technology quick Apple Sony was the

Apple but interestingly enough somebody

got to the point where they stopped

doing the same level of innovation they

started coming up with products that

look different but there was no real

innovation innovation isn't just looking

different innovation by the way can be

looking different looks can be an

innovation believe it or not but it

can't be the only innovation over and

over and over again a customer just

getting used to it it doesn't mean

anything there's not enough added value

so what is strategic innovation it means

training everyone in your organization

to think we have two jobs I don't care

if you answer the phone or you work in

the stock room or you're marketing and

sales or your head of accounting I don't

care who you are we do two things here

we innovate and we market anything you

can figure out anything you can bring to

the table that can help us to innovate

make our product or service better in

some way for consumers to meet their

needs the more we can know about their

needs and the more we can find to meet

those needs and anything you can tell us

they can get us out there to educate

people about why ours is better anyway

we can get our message out in a unique

way we all need to know you need to

reward within your organization now

strategic innovation is different than

just constant never-ending improvement

can I concentrate provement is a very

very important principle if you're not

constantly improving you're definitely

gonna be passed up by your competition

but if you're thinking about strategic

innovation what it really means to me is

Rinat rewriting the rules for

competition within an industry within an

area when you change how people compete

when you change the rules you take over

that in just

you shift completely the game so on my

industry the vast majority people spoke

and still do for one to three hours

which many of you yesterday wish I was

one of those people but that's usually

it because what it was is about

inspiration right it's inspired people

and what happened for me is ninety

percent more an hour and 90 minutes and

I was like it's wonderful that's a

useful tool but you know inspirations

like motivation motivation is nice and

it's like a bath you know it doesn't

last me you still take a bath every day

but my view was how do I get people into

immersion how do I put people experience

where their life really changes and so I

change the game and people never even

considered saying we're gonna do three

or four days and nights where you gotta

go fifty hours no one will sit there

they won't sit for a three-hour movie

that someone spent 200 million dollars

on but I changed the game I changed the

rules because once people got the result

even if in the beginning it was tough on

them by the end the level of

transformation was so huge it changed

the rules to change the game it changed

the size they gave me a brand let me

dominate an industry cuz when people

walk up to me throughout my life the

number one phrase you can see me

anywhere in the world dozen times a day

not in December I'm just walking around

is oh my god Tony Robbins you changed my

life

it's like I always say you changed me

thanks for the credit I'm glad I helped

but they'll say that like clockwork

every single time that's different than

I like your product that's different

than I enjoyed your seminar you changed

my life that changes the rules for

competition that created a different way

of competing I didn't do it to compete I

did it because my passion was I love

people and I don't want him just to be

inspired for the moment I want to make

sure they really have the tools the

skills the ability to shift that creates

a lasting change in their life and I

wouldn't settle for anything less so

you'll have to do it to compete you

strategically innovate because you're

obsessed with meeting the needs of your

clients that's the difference now who's

done this

well Sony did it in a really simple way

Sony didn't come and say let's do some

research and let's figure out what

product people need next

cuz when they came out with a Sony

Walkman the entire focus in the music

business was on making things what

bigger or smaller no when they came out

with Sony Walkman the entire industries

making things bigger bigger speakers

bigger woofers bigger everything nobody

was asking for smaller bigger equal

better bigger equals more money bigger

he was more status so what these people

did is they innovated strategically

that's the ability to reinvent the basis

of competition within an existing

industry or invent an entirely new

industry that's what Sony did Morita

said wouldn't it be wonderful if you

could have the same quality of music

that when you're sitting here and you're

chair of these giant speakers when

you're walking around he did not get

that from a focus group he did not get

that by someone telling him he just

tried to figure out what do people need

that they don't even know they need

that's a different game that's when you

start to reinvent things otherwise

you're just an extension of everything

else what do they really need they don't

even know they need he really walked

around he talked to people and they

talked about much they love music and so

forth and he just thought gosh people

are traveling more and more people are

mobile more and more I'm gonna come up

with this idea and so now you know we

think about the Walkman it's like this

ancient dinosaur right this giant thing

in your hand you know compared to this

little tiny you know the newest iPod

they've got that you know it's like the


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