Is Digital Marketer A Good Career? (Digital Marketing Salary (1)

**so you guys know i'm all about being**

real uh giving you realistic

expectations about different careers and

telling you which ones i like and which

ones aren't that great now with that

being said digital marketing is one of

my favorite careers and here's why

there's a ton of demand you can get into

it relatively easily without work

experience and it pays well and opens up

a lot of different paths to other jobs

that pay even better and so what i did

is i reached out to a digital marketer

that is extremely experienced not only

himself doing it but also helping others

become digital marketers themselves his

name is seth jarrod he is a fellow

youtuber i met him through a mutual

friend and i just had to get him on the

channel because he has some invaluable

insights about digital marketing now i

really think you guys are going to enjoy

this one so let's get right into it hey

guys welcome back to the channel shane

here again today i am very excited to

welcome to the channel a very special

guest it's a friend of mine seth he has

another youtube channel and he is a

digital marketer and i got him to come

onto the channel so he could tell you

how you can get into digital marketing

which is a career that i really like

it's also a career that you can

transition into if you're not happy with

your career right now if you haven't

gotten a college degree yet or if you

did get a college degree but it isn't

working out for you so seth thank you so

much for coming on to the channel my

pleasure shane i'm happy to be here so

seth you have one of the coolest stories

i've heard um and that's one of the

reasons i wanted to get you onto the

channel so you could tell that story um

so please let our viewers know about you

yeah sure well um you know like a lot of

people i graduated college with it i had

an art degree film production which was

completely worthless i spent a lot of

years waiting tables delivering pizzas

doing data entry doing a lot of menial

unfulfilling jobs no idea how to have a

fulfilling career and then i basically

stumbled into digital marketing through

a lot of my own

uh research and exploration online and

through uh sort of trial and error i

ended up accumulating a skill set that i

had no idea was actually in demand and

um i tried to launch my own online

businesses but like a lot of people i

tell them that's a lot harder than some

of the gurus make it seem

but with this skill set that i had

accumulated i actually got a job i

actually got hired to be an account

technician

doing ppc which is pay-per-click

advertising like google ads and in my

first job back in 2011 i was hired with

no experience and handed a hundred

thousand dollars a month in advertising

to manage for this agency and actually

the vp of the company supervised me

while i did this and i was like

overwhelmed but excited it was

absolutely an exciting field i had no

idea it existed before i learned so much

and i was able to leverage up for my

first job where i was making just about

16 or 18 an hour all the way up to six

figures within three years in this field

and now after having done that myself i

turned around in 2016 and i started

teaching other people how to do that all

right so i have evaluated a lot of

different careers on this channel and

one question i get all the time

from a lot of people who comment on my

channel and people i work with is a lot

of them for one they want to you know

have a good career that they really

enjoy that pays well you have a lot of

upward mobility

and it's a valuable skill set but they

also don't want to have to go to college

because college is extremely expensive

oftentimes the degrees don't work out

in the case of marketing for instance

they might be teaching you depending on

the program you go to stuff that worked

like 20 years ago or or 30 years ago but

they're not teaching you uh stuff that

work right now so can you kind of speak

on that like learning about you know

modern marketing digital marketing uh

kind of the way that it's actually being

done now versus learning about it in

school uh yeah i mean i'm very much in

alignment with what you're saying school

university is so out of date it's so um

out of touch with the realities of what

employers and the industry is actually

looking for most marketing programs are

run by tenured professors in fact i

actually googled um nyu which is my alma

mater i looked at their marketing

program and um the photograph on the

front page of the website is a guy who's

got to be in his set late 70s or 80s

teaching this class and i'm not trying

to be ageist i'm just talking

practically guys who uh professors who

got tenure 20 or 30 years ago

are not adapting and do not understand

modern marketing which is primarily

digital digital marketing is overtaken

traditional marketing as most people may

not know the details of that but you

have an idea that the internet's kind of

a big deal and if you enroll in a

marketing program at even the top

universities in the country they

literally do not include digital in the

curriculum you're learning things like

macroeconomics and statistics and like

um

things like billboard and radio and tv

like i'm i'm not kidding man i mean i've

had so many marketing majors come into

my program because they're like hey i

got my degree but i can't find a job so

i'm looking for some actual you know

actual practical skill sets so it's

digital marketing is always changing

it's very obviously cutting edge so you

need to learn it in a cutting edge

medium you need to learn it online you

know in some of these programs too they

have textbooks and having a textbook is

ridiculous in this field because like

something that was printed in 2020 is

already out of date so so you definitely

want to get you know the information

from something that is as current as the

internet got it and so for the viewers

who aren't fully aware of exactly what

digital marketing is can you kind of

break that down a little bit further and

kind of tell us the uh the like kind of

just the big picture of what digital

marketing is exactly yeah so digital

marketing is obviously marketing done on

the internet and the the broad strokes

for people like i didn't know anything

about this before i stumbled into this

field it's basically advertising and

marketing we're all aware of it

especially in the west we all know about

tv commercials and you know tv

commercials are such a part of our

culture that like during the super bowl

everybody talks about the commercials

like we know advertising is everywhere

and it used to be tv

radio newspaper billboards back before

the internet those were the big places

to get to advertise and if you're a

small business you really had no options

except for this little thing called the

yellow pages which were these phone

books that would get literally

physically delivered to people's houses

every month every year and there were

very few options now the internet

started out very slowly over 20 years

it's obviously become huge and all that

advertising from tv from radio from

newspapers i mean who advertises in

newspapers anymore right everybody's

advertising online that's how google

makes all their money is through

advertising like at least like 80 or 90

of their revenue is not from android

it's not from whatever other products

they have it's from those little ads on

the side of the searches people clicking

on those it's called pay-per-click

advertising

so digital advertising refers to all

forms of advertising online whether it's

when you do a google search and you see

those ads whether you're on a website

and you see ads all over the website

whether you're on twitter instagram or

facebook and you see advertising

advertising digital at digital marketing

is all over the internet got it okay so

that's really interesting um how does

that help people get jobs in terms of

the opportunity that's in the market

right now because one thing i talk about

a lot on my channel is just you know

supply and demand and how how much

demand there is for a job pretty much

predicts almost everything else in most

markets like how much you get paid your

job satisfaction and a bunch of other

things like that so can you talk about

that a little bit absolutely so the the

demand for digital marketers is

incredibly high and it has been growing

ever since 2011 when i got my first job

um

the as you know during the pandemic we

started to see more and more of this

like internet advertising and internet

revenue just blew up even more it had

been growing a lot over the last 10

years but it just it went exponential

because businesses were for businesses

who had been resisting the internet were

forced to go online because they

couldn't do physical business so the

demand for um just to give you uh some

numbers like on linkedin every day back

in 2016 2017 when i started teaching

people about this there were about 30 to

40 000 open digital marketing jobs in

the us every day and they'd be filled

and then new jobs would come on the

market and it was it was always changing

now there's over 200 000 open jobs in

the us on linkedin every day so it's

about five times as many jobs um the

reason there is such a high demand is

obviously i said more and more commerce

is turning to the internet and the jobs

themselves involve managing this

advertising the google ads the facebook

ads the integra instagram ads organic

web search which is called seo and i can

talk more about that a little bit later

but the interesting thing is that these

skill sets are things that the average

person can learn directly versus

traditional advertising with like tv

like you couldn't just like run your own

tv ad and learn about it because tv

advertising is incredibly

expensive and it's very elite it's very

difficult to you know only there's only

so many tv stations um

but and radio is the same thing it's

very expensive you couldn't never get

experience like that through your own

self-education but with this internet

advertising anybody can set up an

advertising account and learn how to do

this um and also you know that's what i

teach people so people you can actually

learn about it online as well

and as the demand has grown and grown

and grown nobody really knows about this

field i used to i call it the most in

demand career nobody knows about and

it's insane to me because i started

teaching this about six years ago and i

assumed within about a year or two the

opportunity would pass because i figured

the colleges would smarten up um the

public would wise up to these

opportunities but nobody did um now

there's more and more of these like

digital marketing boot camps and stuff

that i think are starting to wise up to

these opportunities but

compared to the supply of skilled

workers the demand is just excessive and