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The Passion of the Entrepreneur

The Passion of the Entrepreneur

"Passionate" might be the best word to describe Neil Godin, business trainer and speaker, Neil Godin International Inc. The effusive Godin explained to a captivated audience at today's Managers' Toolbox, that one of the secrets to succeeding in starting your own business is to be passionate about what you do. Godin outlined several different areas that he feels most would-be business owners should focus on before they quit their day jobs and go into business for themselves.

"Turn your hobby into something that pays," said Godin, counselling the diverse crowd of potential business owners to discover their passion. "Don't just pick a top ten business because it's got a track record of success. Pick a business that you can't live without doing. That way, you won't let it fail. " Godin talked about a friend in Ontario who started a woodworking business because he loved to do it and had all the necessary equipment.

Once people discover their passion, Godin suggested they speak to roughly 100 people about their business idea to see if it's viable. "The most important thing you can do before you even start your own business is to have a waiting list of customers," said Godin, who was careful to mention that this type of research wasn't considered selling because you're simply looking for feedback on an idea. But the potential of this kind of research is that it can translate into customers down the road.

Godin then talked about building a blueprint for success, citing the old clichA©, "A failure to plan is planning to fail. " "Many people think that the best way to start a business is to work hard on writing their business plan, when actually the most beneficial work you can do is to market research," said Godin. He recounted a story about a couple that wanted to open a bed and breakfast on one of the Gulf Islands, but didn't know their market. Godin suggested they do some research on their target customers. Where? "On the ferry, on the island where you're hoping to start your business," Godin told them. And in their research, the pair discovered that their target customers were not only looking for a place to stay, but also wanted interesting things to do once they arrived on the island. So the answer for this couple was to open a bed and breakfast that offered activities and excursion planning-an excellent niche in a crowded bed and breakfast market.

Godin also lauded women for being much more successful in business startups than men-by a three-to-one margin-because they were much better planners.

"The number one reason small businesses fail is the failure to start," said Godin. "So go and discover your passion." Sound advice from someone who's proved he knows what he's talking about. This content was provided courtesy of the Vancouver Board of Trade. To read more related articles, go to www.boardoftrade.com.


The Passion of the Entrepreneur

"Passionate" might be the best word to describe Neil Godin, business trainer and speaker, Neil Godin International Inc. The effusive Godin explained to a captivated audience at today's Managers' Toolbox, that one of the secrets to succeeding in starting your own business is to be passionate about what you do. "Leidenschaftlich" ist vielleicht das beste Wort, um Neil Godin, Business-Trainer und Redner bei Neil Godin International Inc. zu beschreiben. Der überschwängliche Godin erklärte einem gefesselten Publikum in der heutigen Managers' Toolbox, dass eines der Erfolgsgeheimnisse bei der Gründung eines eigenen Unternehmens ist Leidenschaft für das zu haben, was Sie tun. Neil Godin International Inc.ビジネストレーナー兼スピーカー、Neil Godin International Inc.は、「情熱的」と表現するのに最適な単語です。今日のマネージャのツールボックスで、魅惑的な観客に説明しました。あなたがしていることに情熱を注ぐために。 Godin outlined several different areas that he feels most would-be business owners should focus on before they quit their day jobs and go into business for themselves. Godin skizzierte verschiedene Bereiche, auf die sich seiner Meinung nach die meisten angehenden Geschäftsinhaber konzentrieren sollten, bevor sie ihre Hauptjobs aufgeben und sich selbstständig machen. Godin氏は、ビジネスオーナーが日常の仕事を辞めて自分のためにビジネスを始める前に焦点を当てるべきだと思う、と考えているさまざまな分野について概説しました。

"Turn your hobby into something that pays," said Godin, counselling the diverse crowd of potential business owners to discover their passion. "Don't just pick a top ten business because it's got a track record of success. Pick a business that you can't live without doing. That way, you won't let it fail. " Godin talked about a friend in Ontario who started a woodworking business because he loved to do it and had all the necessary equipment.

Once people discover their passion, Godin suggested they speak to roughly 100 people about their business idea to see if it's viable. "The most important thing you can do before you even start your own business is to have a waiting list of customers," said Godin, who was careful to mention that this type of research wasn't considered selling because you're simply looking for feedback on an idea. "Das Wichtigste, was Sie tun können, bevor Sie Ihr eigenes Unternehmen gründen, ist eine Warteliste mit Kunden", sagte Godin, der darauf achtete, dass diese Art von Recherche nicht als Verkauf angesehen wurde, weil Sie einfach nur nach Kunden suchen Feedback zu einer Idee. But the potential of this kind of research is that it can translate into customers down the road. Aber das Potenzial dieser Art von Forschung besteht darin, dass sie später bei Kunden umgesetzt werden kann.

Godin then talked about building a blueprint for success, citing the old clichA©, "A failure to plan is planning to fail. " Godin sprach dann über den Aufbau einer Blaupause für den Erfolg und zitierte das alte Klischee: "Ein Scheitern bei der Planung bedeutet, zu scheitern." "Many people think that the best way to start a business is to work hard on writing their business plan, when actually the most beneficial work you can do is to market research," said Godin. "Viele Leute denken, dass der beste Weg, um ein Unternehmen zu gründen, darin besteht, hart an ihrem Geschäftsplan zu arbeiten, während Marktforschung tatsächlich die nutzbringendste Arbeit ist", sagte Godin. He recounted a story about a couple that wanted to open a bed and breakfast on one of the Gulf Islands, but didn't know their market. Er erzählte eine Geschichte über ein Paar, das auf einer der Golfinseln ein Bed & Breakfast eröffnen wollte, aber ihren Markt nicht kannte. Godin suggested they do some research on their target customers. Godin schlug vor, dass sie ihre Zielkunden recherchieren. Where? "On the ferry, on the island where you're hoping to start your business," Godin told them. "Auf der Fähre, auf der Insel, auf der Sie Ihr Geschäft eröffnen möchten", sagte Godin ihnen. And in their research, the pair discovered that their target customers were not only looking for a place to stay, but also wanted interesting things to do once they arrived on the island. Bei ihren Recherchen fanden die beiden heraus, dass ihre Zielkunden nicht nur nach einer Unterkunft suchten, sondern auch nach ihrer Ankunft auf der Insel interessante Dinge unternehmen wollten. So the answer for this couple was to open a bed and breakfast that offered activities and excursion planning-an excellent niche in a crowded bed and breakfast market. Die Antwort für dieses Paar war also, ein Bed & Breakfast zu eröffnen, das Aktivitäten und Ausflugsplanung anbot – eine ausgezeichnete Nische in einem überfüllten Bed & Breakfast-Markt.

Godin also lauded women for being much more successful in business startups than men-by a three-to-one margin-because they were much better planners. Godin lobte auch Frauen dafür, dass sie bei Unternehmensgründungen viel erfolgreicher waren als Männer - mit einem Vorsprung von drei zu eins -, weil sie viel bessere Planer waren.

"The number one reason small businesses fail is the failure to start," said Godin. "Der Hauptgrund für das Scheitern kleiner Unternehmen ist das Scheitern des Starts", sagte Godin. "So go and discover your passion." "Also geh und entdecke deine Leidenschaft." Sound advice from someone who's proved he knows what he's talking about. Fundierte Ratschläge von jemandem, der bewiesen hat, dass er weiß, wovon er spricht. This content was provided courtesy of the Vancouver Board of Trade. Dieser Inhalt wurde mit freundlicher Genehmigung des Vancouver Board of Trade zur Verfügung gestellt. To read more related articles, go to www.boardoftrade.com. Weitere verwandte Artikel finden Sie unter www.boardoftrade.com.