In the FrenchLingQ Podcast what does this mean "on veut en venir" ? I'm confused about the literal translation (specifically the use of veut) versus the popular translation (where it is coming from / the point?)

In the FrenchLingQ Podcast what does this mean “on veut en venir” ? I’m confused about the literal translation (specifically the use of veut) versus the popular translation (where it is coming from / the point?)

it would be more “where they want to lead you”, “what the app wants from you”.