I also was somewhat surprised that the scores while the vote was still ongoing did not reflect the final result. There was an Arabic English learning site (English village, I believe) which seemed ahead by a large margin but did not show up in the final ranking, strange.
And than there is another thought: The fact that our friend Luca is in second place shows me that there are not so many professional language blogs out there, that is, blogs that are basically run full time. I had a look at his post frequency: April 11th, May 17th and then May 28th. In order to attract many people I think you cannot avoid making it a full time job, post more, be active on other sites, comment a lot yourself, have a well maintained FB site, have a product, guest-post a lot, etc.
Wether you love or hate Benny, he definitely has the most professional blog, engages the most with his readers and has the best story, I'm afraid.
I also noted that some of these blogs are language specific, set up for only one specific language like Japanese or Dutch. Naturally this will also reduce the reach of the blog.